Joico

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who's it for? Blonde hair Introduction Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while...

Who is it for? Dry hair Introduction The Joico K-PAK Chelating Shampoo is an ultra clarifying professional shampoo that removes styling product build up and mineral deposits caused by hard water. Hair will be left feeling totally refreshed and...

Who's it For? Fine/Medium, Dry Hair Introduction Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue...

Who's it For? Fine/Medium, Dry Hair Introduction Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a...

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers...

Who's it For? Fine/Medium, Dry Hair Introduction A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher...

Who's it For? Fine/Medium, Dry hair Introduction Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny...

Who is it for? Damaged hair  Introduction This intensive, bond-strengthening conditioner replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...

Who is it for? Damaged hair  Introduction Intensive, restructuring and bond-strengthening shampoo with New SmartRelease Technology: continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Delivers soft, silky, shiny,...

Who is it for? Dry and very dry hair Introduction Joico Moisture Recovery Shampoo is perfect for Dry-to-extremely-dry strands in need of moisture rescue. The gentlest surfactants help cleanse away residue with a lavish lather that won’t strip...

Who is it for? Damaged Hair Introduction Intensive UV protection cream that helps protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring. New SmartRealease...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

Who is it for? Colour-treated hair Introduction Joico K-Pak Therapy Luster Lock is a treatment that revitalises dull, dry hair. Deeply repairs and nourishes colour-treated hair Adds illuminating shine Detangles Nourishing Manketti Oil and Argan...

Who is it for? Colour-treated hair Introduction This gentle cleanser protects and enhances the life of your hair colour, adding vibrancy and longevity. Significantly improves colour retention, cleanses without stripping Adds shine and smoothness and...

Who is it for? Damaged hair IntroductionIntensive, bond-strengthening shampoo that delivers soft, silky, shiny, healthy-looking hair. New SmartRelease Technology continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When...

Who is it for? Damaged, colour-treated hair Introduction Intensive, bond-strengthening hair masque that helps replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in a matter of minutes.  This powerful at-home...

Who is it for? Damaged hair Introduction Joico K-Pak Revitaluxe Treatment is a luxurious restorative hair treatment which revitalises, nourishes and repairs damaged hair. Your hair will be left 2x more resistant to breakage, and colour fade will be...

Who is it for? Damaged hair Introduction Intensive, bond-strengthening conditioner that replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...