Sustainability Statement

At, we're passionate about our environmental impact, and we're dedicated to helping both people and our planet. We reduced paper by 99.9% in 2020, going almost completely paperless by removing the need to print paper. We achieved this by investing in a complete digital solution that future-proofs our business.

We have worked with our vendors to provide recycled material from your order. This includes the paper that protects your products, to the 100% recycled cardboard box that your order arrives in. 

Based on our research, we have selected 6 different types of 100% recycled cardboard boxes. Our goal is to use the correct box size for each order. The result? We've removed the requirement to overuse paper/packing material. We also reuse boxes that we receive from suppliers whenever possible. This extends the life cycle of this box, reducing the volume of waste sent to landfill. Recycling boxes also reduces processing pollution by 95%. 

And it doesn't stop there! We've also replaced all lighting on our premises with more environmentally conscious, sustainable LED lighting to reduce our energy consumption, and continue to find efficient ways to reduce our carbon footprint. 

We've ensured that our sustainable approach never compromises on quality, getting your favourite products to you in the most eco-friendly way that we can! What's more, amongst our vast selection of hair and beauty products, we stock a selection of brands whose cult favourites champion environmental sustainability and natural ingredients.

Our Mission:
• All of our cardboard boxes are 100% recycled content. 
• The Protega void fill paper used is 100% recycled and is recyclable.
• Our grey carrier mailing bags are made from 100% recycled content.
• The mailer envelopes have a recycled paper outer and the bubble on the inside contains 30% recycled content and is also recyclable after use (limited use)
• Paper used for order processing was reduced by 99.9% in 2020.



Here at, we’re proud to be a member of the RePak family, meaning we’re reducing our carbon footprint with our selection of recyclable, reusable packaging and contributing to the recycling and recovery of the material we place on the market. These contributions help to fund household recycling bins, bottle banks, and business waste all over Ireland. All of our cardboard is recycled (which can be put in your green bin) and we’re committed to creating a sustainable future and a greener Ireland by looking after your needs as well as the needs of our planet. Across Ireland in 2020, 450,000 tonnes of paper and cardboard were thrown away, making up 40% of packing waste. In addition to our ongoing efforts to bring your favourite products to you in the most environmentally way possible, thanks to our collaboration with RePak, we’re helping to ensure that the waste that gets generated is reduced and recycled.