Our hair goes through numerous challenges every day: from outdoor UV exposure and environmental attacks, to heat styling and harsh chemical salon treatments. It definitely needs all the help it can get to be protected and stay in optimal shape. Enter Joico Defy Damage from renowned salon brand Joico: the haircare range entirely dedicated to supporting and strengthening hair bonds. Packed with damage-defying ingredients, products like Joico Defy Damage Protective Shampoo and Conditioner, Joico Defy Damage Protective Shield and JoicoDefy Damage Protective Masque will become your secret weapons in the quest for stronger, more resilient, shinier hair. Explore the full range now!