About Beauty Features

Founded in 2010

Beauty Features is regarded as Ireland’s original online beauty destination.

Based in Bray Co Wicklow and 100% Irish Owned and Operated.

Attracting over 150,000 unique visitors a month has grown from strength to strength over the years and continues to lead the online beauty market. We pride ourselves on our next day delivery, our price match promise ensures you will not get better value anywhere else

Our professional beauty & hair experts who receive regular training to provide accurate information on each product we sell. supplies some of the leading luxury beauty and hair brands such as Dermalogica, The Ordinary, Nioxin, Redken, Kerastase, Moroccanoil and many more

The I Love Shopping Group is powered by the I Love Shopping Group, the Irish e-commerce agency with a full spectrum of services tailored to empower and foster the growth of Irish enterprises. As the exclusive end-to-end e-commerce solution provider in Ireland, the I Love Shopping Group has forged strategic alliances with a wide range of brands and platforms, delivering an unparalleled digital journey and customer experience. For further details, explore the world of

Guaranteed Irish Awards 

BeautyFeatures is part of the I Love Shopping Group, and we're thrilled to have won a Guaranteed Irish Award for Indigenous Company in the E-Commerce Category! As the national symbol of trust in Ireland, this symbol is awarded to businesses based in Ireland supporting jobs, all while contributing to our local communities. By shopping local, you're helping to support these jobs and help build the Irish economy. Since our founding, our mission has been to make shopping your favourite products and brands more accessible and convenient within Ireland (whether you hail from the city centre or the most rural corners of the country), without the concerns of import duties or delays, which is why we're proud of our recognition as a Guaranteed Irish recognised business! 

Our Network

Shades Hair Studio Ballybrack (Haircare), Calme Beauty Therapy (Skin, Dermalogica)

Our customer centric approach will ensure that customers will receive a very positive pre and post sales experience. For any customers that do not receive this level of experience please contact our General Manager or contact us


Beauty Features Ltd,

Unit 4 Ballywaltrin Business Park,

Boghall Road,



A98 RF25


Phone: 01 204 2749

Please Note: BeautyFeatures is not a physical store, it is an online platform with the option to Click & Collect as one of our delivery options.