Brands

  Who's it for? Dry or Dehydrated Skin Introduction: The Ordinary’s Hyaluronic Acid 2% + B5 provides instant plumping hydration to give softer, smoother, healthy-looking skin. This updated formula has a slight yellow tinge when...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Bundle contains three of our must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it For? Normal Hair  Introduction Three of our must-have products to revitalize, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love their Alfaparf Diamond Set! *Please Note that...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can...

Who is it for? Skin prone to dark spots and hyperpigmentation Introduction The Ordinary Vitamin C Suspension 23% + HA Spheres 2% is a creamy serum with vitamin C and hyaluronic acid and one of the ‘hero’ products in The Ordinary Range! This...

Who's it For? Lacklustre and dull hair in need of shine and illumination Introduction This Alfaparf Gift Set is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are included in this fabulous gift set which...

Who is it for? Dry hair in need of moisture Introduction This Alfaparf leave-in conditioner is lightweight yet deeply nourishing to dry hair. The Alfaparf moisture conditioner weightlessly replenishes the hair fibre with vital nutrients, smoothing it...

Who's it For? Dry or Dehydrated Skin Introduction The Ordinary Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting...

Who is it for? Targets Dark Circles & Puffiness Introduction The Ordinary Caffeine Solution 5% + EGCG is a lightweight, water-based serum with caffeine and Epigallocatechin Gallatyl Glucoside (EGCG). This powerful treatment visibly reduces the...

  Who is it for? Acne Introduction The Ordinary AHA 30% + BHA 2% Peeling Solution is a water-based exfoliating mask with alpha and beta hydroxy acids. This treatment exfoliates the skin at multiple levels, fighting acne and restoring an even,...

Who's it For? Damaged hair Introduction The only patented system to noticeably repair extreme damage—turn dry, brittle hair into soft, shiny, and more resilient hair! Nº.3 Hair Perfector reduces breakage, visibly strengthens hair...

Who is it for? Weakened, damaged hair Introduction This restructuring shampoo from Alfaparf was developed specifically to help weakened and damaged hair. It gently cleanses while promoting the reconstruction process of the hair fiber, adds moisture to...

  Who is it for? All skin types Introduction The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil is a lightweight, non-greasy facial oil suitable for all skin types. This oil absorbs quickly into the skin to moisturize, leaving no greasy...

Who is it for? Weak, damaged hair Introduction A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s...

Who is it for? Dry Hair in need of moisture  Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

Who's it For? Damaged hair introduction This Alfaparf Reconstruction Set contains three of our must-have products to repair, reconstruct and strengthen damaged hair. *Please Note that this is not a Gift Set, it does NOT come in a Gift Box Set...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

  Who is it for? Fine lines and wrinkles Introduction Argireline Solution 10% is a lightweight, water-based serum that improves the appearance of expression wrinkles, especially around the eyes and the forehead. With Argireline, a...

 Who is it for? Uneven Tone and Texture Introduction The Ordinary Glycolic Acid 7% Exfoliating Toner - 240ml is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to...

Who is it for? All Skin Types Introduction A lightweight serum with a moderate concentration of retinol in a squalane base. This treatment visibly reduces the signs of aging, diminishes the look of wrinkles and fine lines, brightens dark spots and...

Who's it For? Dry or prematurely-aging skin Introduction Next-generation moisturiser with Active HydraMesh Technology™: it infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

  Who is it for? Fine lines and Wrinkles Introduction The Ordinary Matrixyl 10% + HA is a water-based serum with two powerful peptide complexes and hyaluronic acid. This treatment softens fine lines and wrinkles, hydrates the skin, and promotes a...