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Who's it for? Dry or Dehydrated Skin Introduction: The Ordinary Hyaluronic Acid 2% + B5 is a water-based serum with hyaluronic acid and vitamin B5.Hyaluronic acid is a moisturising ingredient that occurs naturally in the skin: it is a molecule that can...

  Who is it for? Oily skin Introduction Niacinamide 10% + Zinc 1% is a water-based serum with Niacinamide (vitamin B3) and zinc. This treatment reduces the appearance of blemishes, redness, enlarged pores, uneven tone and oily skin. It promotes...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and other...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who is it for? Skin prone to dark spots and hyperpigmentation Introduction The Ordinary Vitamin C Suspension 23% + HA Spheres 2% is a creamy serum with vitamin C and hyaluronic acid and one of the ‘hero’ products in The Ordinary Range! This...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting a...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who's it For? Dry or Dehydrated Skin Introduction The Ordinary Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can regain...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who is it for? Targets Dark Circles & Puffiness Introduction The Ordinary Caffeine Solution 5% + EGCG is a lightweight, water-based serum with caffeine and Epigallocatechin Gallatyl Glucoside (EGCG). This powerful treatment visibly reduces the...

  Who is it for? Acne Introduction The Ordinary AHA 30% + BHA 2% Peeling Solution is a water-based exfoliating mask with alpha and beta hydroxy acids. This treatment exfoliates the skin at multiple levels, fighting acne and restoring an even,...

  Who is it for? All skin types Introduction The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil is a lightweight, non-greasy facial oil suitable for all skin types. This oil absorbs quickly into the skin to moisturize, leaving no greasy...

Who's it For? Damaged hair Introduction The holiday season is a time of joy, love, and giving, and what better way to show your appreciation than with the Olaplex No.3 Tree Decoration? This stunning ornament not only adds a touch of glamour to your...

Who is it for? Weakened, damaged hair Introduction This restructuring shampoo from Alfaparf was developed specifically to help weakened and damaged hair. It gently cleanses while promoting the reconstruction process of the hair fiber, adds moisture to...

Who is it for? Enlarged Pores  Introduction The Ordinary High-Adherence Silicone Primer is a mattifying and blurring primer with advanced adaptive silicones. This advanced primer blurs imperfections, helps makeup last longer, and lends the skin a...

Who is it for? Dry hair in need of moisture Introduction This Alfaparf leave-in conditioner is lightweight yet deeply nourishing to dry hair. The Alfaparf moisture conditioner weightlessly replenishes the hair fibre with vital nutrients, smoothing it...

Who is it for? Weak, damaged hair Introduction A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s...

  Who is it for? Loss of Elasticity Introduction A lightweight anti-ageing serum treatment with a high concentration of powerful retinol in a squalane base: a plant-derived emollient that offers soothing hydration. Visibly reduces the...

Who is it for? Dry Hair in need of moisture  Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

  Who is it for? Uneven Tone and Texture Introduction The Ordinary Glycolic Acid 7% Toning Solution is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to restore...

  Who is it for? Fine lines and wrinkles Introduction Argireline Solution 10% is a lightweight, water-based serum that improves the appearance of expression wrinkles, especially around the eyes and the forehead. With Argireline, a...

Who's It For? Frizzy/Flyaway Hair Introduction Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, with a trio of amazing treats that'll hydrate, control and smooth unruly tresses. The smooth, sulfate-free,...

Who's it For? This Moroccanoil curl cream is perfect for curly, frizzy hair Introduction Winner of 2019 Allure Readers' Choice Awards favourite Curl Defining Cream, and one of Moroccanoil’s® most popular products for curly hair, this is a...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

 Who is it for? Skin with uneven skin tone and texture. Introduction: The Ordinary Lactic Acid 10% + HA 2% is a mild exfoliating serum with lactic acid and hyaluronic acid. This treatment resurfaces the skin to promote a bright, even tone and a...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

  Who is it for? Fine lines and Wrinkles Introduction The Ordinary Matrixyl 10% + HA is a water-based serum with two powerful peptide complexes and hyaluronic acid. This treatment softens fine lines and wrinkles, hydrates the skin, and promotes a...

Who is it for? Mature skin Introduction A gentle cleansing product that removes all traces of makeup while leaving the skin feeling smooth and moisturized. With Squalane: gentle, moisturizing, efficient in dissolving makeup and facial impurities...

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

  Who is it for? Thinning, Fine, Treated Introduction Nioxin System 4 Kit is a complete professional thickening treatment for coloured hair with progressed thinning. Helps you achieve thicker, fuller-looking hair and restore moisture balance...

Who is it for? Damaged, coloured hair or hair that needs clarifying/oil control Product Details The Olaplex Shampoo and Conditioner Bundle keeps your hair feeling soft, smooth and manageable. The professional-quality formulations work to restore and...

Who is it for? Dry and very dry hair Introduction Award 2020 winner for the “Best Pro Shampoo + Conditioner for Moisture. Joico Moisture Recovery Shampoo is perfect for Dry-to-extremely-dry strands in need of moisture rescue. ...

Who's it For? Dry or prematurely-aging skin Introduction Next-generation moisturiser with Active HydraMesh Technology™: it infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling...

Who's it for? Recommended for individuals with oily or acne-prone skin. Introduction Salicylic Acid 2% Solution is a water-based exfoliating serum with salicylic acid. The Ordinary Salicylic Acid 2% Solution contains 2% salicylic acid, a type of...

  Who is it for? All Skin Types, particularly to address signs of ageing skin Introduction: Retinol 0.2% in Squalane a lightweight serum with a low concentration of retinol in a squalane base. It's a great starter treatment if you've never tried...

Who is it for? All hair types, including those with damaged and/or coloured hair Introduction Olaplex No 4 Bond Maintenance Shampoo, formulated with patented OLAPLEX Bond Building ingredients, is a daily cleansing and repairing Olaplex shampoo that...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...