e.l.f.

Who's it For? Those who want a long-lasting liquid concealer, offering crease-resistant full coverage and a luxurious satin finish for a flawlessly concealed look. Introduction Conceal...

Who's it For? All Skin Tones Introduction Discover the versatility of the ELF Monochromatic Multi Stick—an all-in-one solution for eyes, lips, and cheeks. This beauty multitasker streamlines...

Who's it For? Normal, dry, oily, and combination skin Introduction Illuminate your complexion with this ELF Putty Blush. Its feather-light yet customisable formula seamlessly merges from cream to...

Who's it For? Those seeking fuller looking lashes Introduction Achieve a lasting, bold look with this ELF volumizing and lifting mascara. The unique hourglass shape of the brush head, featuring...

Who's it For? A dual ended precision eyebrow pencil and spoolie duo from ELF that helps you shape for even and expertly defined brows. Introduction Dual-sided, retractable design Creamy,...

Who's it For? For setting makeup in place. Introduction Achieve a flawless complexion with the e.l.f Perfect Finish HD Powder. Specially designed to fill in fine lines and blur imperfections, this...

Who's it For? A lip stain designed to impart lips with a sheer burst of colour and a delicate hint of gloss that lasts. Introduction Indulge your lips with the ultimate ELF...

Who's it For? A plumping gloss for fuller lips.  Introduction Boost your lip volume with this ELF moisturising, lip plumping gloss.  This instant enhancer creates...

Who's it For? A buildable, tinted brow gel for full-looking brows Introduction Achieve naturally stunning eyebrows with this buildable ELF wax-gel hybrid. Enriched with Kaolin Clay and fine...

Who's it For? All Skin Types Introduction This ELF Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for...

Who's it For? Those looking to achieve long-lasting makeup Introduction Maintain a flawless appearance throughout the day with our feather-light, hydrating setting spray designed for all skin...

Who's it For? Those who want a makeup-locking face primer for a smooth and flawless finish. Suitable for Oily, Normal, Dry and Combination Skin Types. Introduction Voted Best Mass Primer by...

Who's it For? Ideal for dry, oily, and combination skin Introduction Experience the brilliance of this revolutionary ELF complexion booster, a groundbreaking fusion of skincare and makeup...

Who's it For?  A gel-based, hydrating face primer that smooths skin while gripping your makeup. Ideal  Introduction Secure your flawless look with the original best-selling primer from...

Who's it For? Normal, Dry, Oily & Combination Skin Introduction Experience the ultimate cleanse as you dissolve the day's makeup with the ELF solid makeup removing cleansing balm. This...

Who's it For? Oily, Combination, and especially Dry Skin Introduction A lightweight ELF face cream that nourishes skin while delivering hydration and SPF 30 protection. Revitalise, soothe, and...

Who's it For? All Skin Types Introduction A luxurious, ultra-glossy tinted lip oil that nourishes and hydrates your lips while enhancing their natural colour. Non-Sticky Shine: Get a gorgeous...

Who's it For? All Skin Types Introduction A liquid highlighter wand for achieving luminous, glowing skin. Easy-to-use highlighter wand with a cushion-tip applicator Gives skin a radiant,...

Who's it For? All Skin Types Introduction Effortless Application: The contour wand is designed for easy use with its cushion-tip applicator, ensuring precise and hassle-free application Radiant...

Who's it For? All Skin Types Introduction A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky...

Who's it For? Those with dry under eyes and/or dark circles.  Introduction A rich hydrating eye cream that deeply moisturizes the eye area while minimizing dark circles. This enriched...

Who's it For? All Skin Types Introduction A lightweight flawless brightening concealer infused with key ingredients to conceal uneven skin tones and under eye shadows. Buildable...

Who's it For? Anyone who wants to achieve a gorgeous pop of colour! Introduction A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Easy-to-use blush...

Who's it For? Anyone who wants to create a defined, precise eye look.  Introduction The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined...

Who's it For? All Skin Tones Introduction This versatile, multi-use stick can be used on your eyes, lips and cheeks for a soft, glowy, monochromatic look. Versatile, multi-use stick makeup for...

Who's it For? All Skin Types Introduction A waterproof liquid eyeliner pen with a precision felt tip for creating thick or thin lines with intense colour. Quick-dry, long-lasting formula High...

Who's it For? Anyone who wants to enhance their eyeshadow's vibrancy and make it last longer on the eyelids.  Introduction: This lightweight eye primer preps your lids for eyeshadow...

Who's it For? Oily & Acne-Prone Skin Introduction A dermatologist-developed, 8.5% triple-acid serum that helps improve skin tone and texture post-breakouts. Night serum for blemish-prone...

Who's it For? Oily & Blemish-Prone Skin Introduction A roll-on gel spot treatment packed with calming and blemish-fighting ingredients to help treat and soothe current blemishes while...

Who's it For? Oily & Blemish-Prone Skin  Introduction A gentle gel cleanser with 1% Salicylic Acid and other blemish-fighting ingredients that lather to help remove makeup, control oil...

Who's it For? Anyone who wants fuller looking, more natural looking brows  Introduction A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller,...

Who's it For? Anyone who wants a gorgeous bronzed glow! Introduction A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow. Unique...

Who's it For? Anyone who wants to achieve a sun-kissed glow! Introduction: A lightweight and buildable putty-to-powder bronzer that gives skin a radiant, glowing finish. Unique putty-to-powder...

Who's It For? All Skin Types, Especially Dry Skin Introduction  A gel-based foaming daily cleanser that helps wash away excess oil, impurities and makeup. Infused with skin-loving...

Who's it For? Great for: Oily, Combination, and especially Dry Skin Introduction  A lightweight, moisturising face cream that nourishes the skin while delivering hydration.  This...

Who's it For? All Skin Types Introduction Loved for its high-shine finish (without the sticky feel), this lush lacquer will have your pout popping. The conditioning, vitamin-infused formula leaves...