Purple Shampoo

Welcome to our Purple Shampoo section, where you’ll find a vast range of options for treating blonde tresses! Read More

Whether you’re a natural or bottle blonde, and whether you have a full colour, highlights or balayage, using a good quality, salon-approved purple shampoo is a vital step in maintaining your shade to counteract brassiness which can cause blonde hair to appear yellow in colour, a good purple shampoo will leave your hair with a cooler appearance. Remember not to substitute your regular shampoo with a purple one, however, as it should not be used every time you wash your hair.

Here at BeautyFeatures.ie, we stock some of the haircare industry’s leading brands and purple shampoos. We've got some of your favourites, including the Joico Blonde Life Violet Shampoo and Alfaparf That's It Never Brass Shampoo. Or if you'd like to try something new, check out the the Alfaparf Semi Di Lino Blonde Shampoo & Conditioner, wherein blue violet pigments neutralise any unwanted tones, leaving your colour looking salon-fresh. Moroccanoil Blonde Perfecting Shampoo is another ideal option for maintaining your colour whilst repairing the cuticle, thanks to its ArganID™ technology. We also recommend Redken Purple Shampoo, specifically the Redken Colour Extend Blondage Shampoo, designed with Triple Acid Protein complex to help brighten and strengthen blonde hair from the first wash and preserve your hue in between salon visits. We also stock your favourite, the Olaplex No.4P Blonde Enhancer Toning Shampoo, complete with a highly concentrated formula; the longer you leave it on, the brighter the results!

Browse the full range: order your favourites before 2pm to avail of Next Day Delivery from our base in Co. Wicklow!

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  • Moroccanoil Ultimate Blonde Kit

    Moroccanoil

    Moroccanoil Ultimate Blonde Kit

    MSRP: €22.85
    Was: €22.85
    Now: €21.50
      Who's it For? Blonde Hair Introduction Complete your brass-neutralizing regimen with an extra dose of cool. In addition to Moroccanoil Blonde Perfecting Purple Shampoo and NEW Moroccanoil Blonde Perfecting Purple Conditioner, this set...
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    MSRP: €22.85
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    Now: €21.50
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  • Kerastase Cicaextreme Spring Coffret Kerastase Cicaextreme Spring Coffret Before & After

    Kerastase

    Kerastase Cicaextreme Spring Coffret

    MSRP: €72.25
    Was: €72.25
    Now: €55.25
    Who’s it For? Cicaextreme Shampoo and Masque Duo Spring Gift set for blonde hair that needs extreme care. Introduction Formulated with Hyaluronic Acid duo technology and Edelweiss Flower, this haircare regime intensely moisturises, strengthening...
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    MSRP: €72.25
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  • Kerastase Blond Absolu Spring Coffret Kerastase Blond Absolu Spring Coffret  Before & After

    Kerastase

    Kerastase Blond Absolu Spring Coffret

    MSRP: €60.15
    Was: €60.15
    Now: €45.12
    Who’s it For? Blond Absolu Ultra Violet shampoo and conditioner duo Spring gift set, for lightened hair. Introduction Specially formulated for blonde hair this powerful range helps to care for and neutralise the hair fibre for stronger, softer,...
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    MSRP: €60.15
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  • Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    MSRP: €33.80
    Was: €33.80
    Now: €31.80
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €33.80
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  • Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    MSRP: €53.70
    Was: €53.70
    Now: €51.70
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €53.70
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  • Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Social

    OLAPLEX

    Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml

    €27.50
    Who's it For? Blonde. Lightened and Grey Hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Highly concentrated formula allows...
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    €27.50
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  • Olaplex Blonde Enhancer Bundle

    OLAPLEX

    Olaplex Blonde Enhancer Bundle

    €55.00
    Who's it For? Blonde. Lightened and Grey Hair / Damaged, coloured hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Olaplex...
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    €55.00
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  •  Redken Blondage High Bright Shampoo 300ml  Redken Blondage High Bright Shampoo 300ml  Before & After

    Redken

    Redken Blondage High Bright Shampoo 300ml

    €21.50
    Who's it For? Brightening regimen for Blondes and Highlights  Introduction The Blondage High Bright Shampoo is our answer to blondes who lose lightness and brightness in the weeks between salon visits.  A new blonde haircare system powered...
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    €21.50
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  • Kerastase Blond Absolu - Ultimate Collection

    Kerastase

    Kerastase Blond Absolu - Ultimate Collection

    MSRP: €160.80
    Was: €160.80
    Now: €155.80
    Who's it For? Blonde Hair Introduction The Ultimate Kerastase bundle for blondes Set Contains: Kerastase Blond Absolu Bain Lumiére 250ml Kerastase Blond Absolu Bain Ultra-Violet 250ml Kerastase Blond Absolu Cicaplasme...
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    MSRP: €160.80
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  • Alfaparf That's It Never Brass Shampoo 250ml

    Alfaparf

    Alfaparf That's It Never Brass Shampoo 250ml

    €13.50
    Who is it for? Cool blonde hair Introduction A pigmented shampoo for cool blondes that helps neutralize unwanted brassy tones. Enhances the brilliance of cool blonde tones (natural or coloured), white and grey. Conditioning formula softens, while...
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  • Joico Blonde Life Violet Shampoo 300ml Joico Blonde Life Violet Shampoo 300ml showcase

    Joico

    Joico Blonde Life Violet Shampoo 300ml

    €17.95
    Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes...
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  • Moroccanoil Blonde Perfecting Shampoo 200ml Moroccanoil Blonde Perfecting Shampoo 200ml Before/After

    Moroccanoil

    Moroccanoil Blonde Perfecting Shampoo 200ml

    €24.65
    Who's it for? For blonde, lightened or grey hair to enhance colour. Introduction: Bring out the best in your colour with our new Blonde Perfecting Purple Shampoo. This tone-correcting shampoo fights brassiness, depositing violet pigments to counteract...
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    €24.65
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  • Redken Colour Extend Blondage Shampoo 300ml Redken Colour Extend Blondage Shampoo 300ml Before/After

    Redken

    Redken Colour Extend Blondage Shampoo 300ml

    MSRP: €23.00
    €20.70
    Who's it for? Blonde, highlighted hair Introduction Introducing the Redken shampoo for blondes! The 2019 Allure Best of Beauty best shampoo for colour treated hair winner, Redken Colour Extend Blondage Shampoo is the toning, strengthening...
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    MSRP: €23.00
    €20.70
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  • Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml

    Alfaparf

    Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml

    €16.90
    Who's it For? Blonde & Silver Hair.  Introduction This shampoo from the NEW Alfaparf Blonde line enhances silver and blonde hair, both natural and bleached. It's a sulfate-free shampoo which gently cleanses and neutralises unwanted yellow...
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    €16.90
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  • NAK Platinum Blonde Trio 100ml Bundle

    NAK

    NAK Platinum Blonde Trio 100ml Bundle

    MSRP: €15.99
    Was: €15.99
    Now: €12.99
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A blonde trio designed to eliminate strong yellow, gold and brassy reflects. Set Contains: NAK Platinum Blonde Anti-Yellow Treatment 50ml NAK Platinum Blonde...
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    MSRP: €15.99
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  • NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    NAK

    NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    €4.99
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects. Concentrated blue-violet pigments tone blonde hair to create cool, platinum silver...
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    €4.99
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  • NAK Travel Trio Plat Blonde - Christmas Gift Set

    NAK

    NAK Travel Trio Platinum Blonde - Gift Set

    €16.25
    Who's it For? Natural blonde, pre-lightened blonde or grey hair.  Introduction Platinum Blonde Shampoo 100ml & Platinum Blonde Conditioner 100ml A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects...
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    €16.25
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  • Eleven Keep My Blonde - Collection

    Eleven Australia

    Eleven Keep My Blonde - Collection

    MSRP: €36.00
    Was: €36.00
    Now: €33.00
    Who's it For? Blonde Hair Introduction A Toning Shampoo for both Natural Blondes, and dye coloured paired with a tailored treatment that hydrates the hair, adding shine and boosting blonde tones Set Contains: Eleven Keep My Blonde Shampoo...
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    MSRP: €36.00
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  • Redken Color Extend Blondage 500ml Duo - Limited Edition  Redken Color Extend Blondage 500ml Duo - Limited Edition Before&After

    Redken

    Redken Color Extend Blondage 500ml Duo - Limited Edition

    MSRP: €53.50
    Was: €53.50
    Now: €48.50
      Who's it For? Blonde hair Introduction A colour-depositing shampoo & conditioner bundle limited edition enriched with ultra-violet pigments, designed to tone & strengthen blonde hair Color protecting conditioner...
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    MSRP: €53.50
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    Now: €48.50
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  • Matrix Total Results Brass Off Shampoo 300ml Matrix Total Results Brass Off Shampoo 300ml product

    Matrix

    Matrix Total Results Brass Off Shampoo 300ml

    MSRP: €13.50
    Was: €13.50
    Now: €12.99
    Who's it For Brunettes Lightening Their Hair Introduction Introducing Matrix Brass off! Brass be gone - this impressive neutralising shampoo uses a colour-depositing formula to boost cool tones throughout lightened hair. For brunettes that lighten...
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    MSRP: €13.50
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    Now: €12.99
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