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Purple Shampoo

Welcome to our Purple Shampoo section, where you’ll find a vast range of options for treating blonde tresses! Read More

Whether you’re a natural or bottle blonde, and whether you have a full colour, highlights or balayage, using a good quality, salon-approved purple shampoo is a vital step in maintaining your shade to counteract brassiness which can cause blonde hair to appear yellow in colour, a good purple shampoo will leave your hair with a cooler appearance. Remember not to substitute your regular shampoo with a purple one, however, as it should not be used every time you wash your hair.

Here at BeautyFeatures.ie, we stock some of the haircare industry’s leading brands and purple shampoos. We've got some of your favourites, including the Joico Blonde Life Violet Shampoo and Alfaparf That's It Never Brass Shampoo. Or if you'd like to try something new, check out the the Alfaparf Semi Di Lino Blonde Shampoo & Conditioner, wherein blue violet pigments neutralise any unwanted tones, leaving your colour looking salon-fresh. Moroccanoil Blonde Perfecting Shampoo is another ideal option for maintaining your colour whilst repairing the cuticle, thanks to its ArganID™ technology. We also recommend Redken Purple Shampoo, specifically the Redken Colour Extend Blondage Shampoo, designed with Triple Acid Protein complex to help brighten and strengthen blonde hair from the first wash and preserve your hue in between salon visits. We also stock your favourite, the Olaplex No.4P Blonde Enhancer Toning Shampoo, complete with a highly concentrated formula; the longer you leave it on, the brighter the results!

Browse the full range: order your favourites before 2pm to avail of Next Day Delivery from our base in Co. Wicklow!

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  • Kerastase Blond Absolu Bain Ultra-Violet 250ml Kerastase Blond Absolu Bain Ultra-Violet 250ml sample

    Kerastase

    Kerastase Blond Absolu Bain Ultra-Violet 250ml

    MSRP: €27.45
    Was: €27.45
    Now: €25.70
    Who's it For? Ideal for cool faux-blonde and grey hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable...
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    MSRP: €27.45
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  • Kerastase Blond Absolu Masque Ultra-Violet 200ml Kerastase Blond Absolu Masque Ultra-Violet 200ml box

    Kerastase

    Kerastase Blond Absolu Masque Ultra-Violet 200ml

    €46.35
    Who's it For? highlighted cool blonde hair in need of neutralisation Introduction This rich purple mask penetrates the fibre to remove unwanted yellow undertones and brassiness, while deeply hydrating and restoring hair strands. The powerful...
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    €46.35
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  • Kerastase Blond Absolu Neutralise and Condition Duo Kerastase Blond Absolu Neutralise and Condition Duo Before/After

    Kerastase

    Kerastase Blond Absolu Neutralise and Condition Duo

    MSRP: €63.50
    Was: €63.50
    Now: €58.50
    Who’s it for? Ideal for faux-blonde hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable anti-brassiness...
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    MSRP: €63.50
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    Now: €58.50
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  • Kerastase Blond Absolu Spring Coffret Kerastase Blond Absolu Spring Coffret  Before & After

    Kerastase

    Kerastase Blond Absolu Spring Coffret

    MSRP: €60.15
    Was: €60.15
    Now: €37.59
    Who’s it For? Blond Absolu Ultra Violet shampoo and conditioner duo Spring gift set, for lightened hair. Introduction Specially formulated for blonde hair this powerful range helps to care for and neutralise the hair fibre for stronger, softer,...
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    MSRP: €60.15
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    Now: €37.59
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  • Kerastase Cicaextreme Spring Coffret Kerastase Cicaextreme Spring Coffret Before & After

    Kerastase

    Kerastase Cicaextreme Spring Coffret

    MSRP: €72.25
    Was: €72.25
    Now: €45.38
    Who’s it For? Cicaextreme Shampoo and Masque Duo Spring Gift set for blonde hair that needs extreme care. Introduction Formulated with Hyaluronic Acid duo technology and Edelweiss Flower, this haircare regime intensely moisturises, strengthening...
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    MSRP: €72.25
    Was: €72.25
    Now: €45.38
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  • Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    MSRP: €33.80
    Was: €33.80
    Now: €31.80
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €33.80
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    Now: €31.80
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  • Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    MSRP: €53.70
    Was: €53.70
    Now: €51.70
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €53.70
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    Now: €51.70
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  •  L'Oréal Professionnel Silver Shampoo 300ml  L'Oréal Professionnel Silver Shampoo 300ml

    L'Oreal

    L'Oréal Professionnel Silver Shampoo 300ml

    MSRP: €15.90
    Was: €15.90
    Now: €13.30
    Who’s it For? Boost of shine on grey, white or light blonde hair. Introduction  The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing...
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    MSRP: €15.90
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  • L'Oréal Professionnel Blondifier Cool Shampoo 300ml L'Oréal Professionnel Blondifier Cool Shampoo 300ml

    L'Oreal

    L'Oréal Professionnel Blondifier Cool Shampoo 300ml

    MSRP: €15.90
    Was: €15.90
    Now: €13.30
    Who’s it For? Professional conditioner for highlighted or blonde hair. Introduction Revive your cool blonde hair with the Blondifier Cool shampoo which offers professional expert results for highlighted or blonde hair. This shampoo adds shine to...
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    MSRP: €15.90
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  • L'Oréal Professionnel Blondifier Gloss Shampoo 300ml L'Oréal Professionnel Blondifier Gloss Shampoo 300ml

    L'Oreal

    L'Oréal Professionnel Blondifier Gloss Shampoo 300ml

    MSRP: €15.90
    Was: €15.90
    Now: €13.30
    Who’s it For? Professional conditioner for highlighted or blonde hair. Introduction Care for your blonde locks with Blondifier Gloss Shampoo, a resurfacing and illuminating shampoo.  The formula works to enhance the natural glossiness...
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    MSRP: €15.90
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  •  L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml  L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml

    L'Oreal

    L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml

    MSRP: €18.40
    Was: €18.40
    Now: €15.70
    Who’s it For? Blondes and Platinum Blondes, to help neutralize unwanted yellow reflects. Introduction Looking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct & care like a pro. Chroma...
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    MSRP: €18.40
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    Now: €15.70
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  • Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Social

    OLAPLEX

    Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml

    €27.50
    Who's it For? Blonde. Lightened and Grey Hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Highly concentrated formula allows...
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    €27.50
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  • Olaplex Blonde Enhancer Bundle

    OLAPLEX

    Olaplex Blonde Enhancer Bundle

    €55.00
    Who's it For? Blonde. Lightened and Grey Hair / Damaged, coloured hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Olaplex...
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    €55.00
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  • Moroccanoil Ultimate Blonde Kit

    Moroccanoil

    Moroccanoil Ultimate Blonde Kit

    MSRP: €22.85
    Was: €22.85
    Now: €21.50
      Who's it For? Blonde Hair Introduction Complete your brass-neutralizing regimen with an extra dose of cool. In addition to Moroccanoil Blonde Perfecting Purple Shampoo and NEW Moroccanoil Blonde Perfecting Purple Conditioner, this set...
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    MSRP: €22.85
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    Now: €21.50
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  • Kerastase Blond Absolu - Ultimate Collection

    Kerastase

    Kerastase Blond Absolu - Ultimate Collection

    MSRP: €160.80
    Was: €160.80
    Now: €155.80
    Who's it For? Blonde Hair Introduction The Ultimate Kerastase bundle for blondes Set Contains: Kerastase Blond Absolu Bain Lumiére 250ml Kerastase Blond Absolu Bain Ultra-Violet 250ml Kerastase Blond Absolu Cicaplasme...
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    MSRP: €160.80
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    Now: €155.80
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  • Matrix Unbreak My Blonde Strengthening Shampoo 1000ml

    Matrix

    Matrix Unbreak My Blonde Strengthening Shampoo 1000ml

    €33.00
    Who's it for? Blonde, bleached hair to strengthen and brighten. Introduction: Sulfate-Free Strengthening Shampoo is infused with citric acid to gently cleanse sensitive hair. Revives all types of hair & textures from chemical damage. Highly...
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    €33.00
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  • Joico Blonde Life Violet Shampoo 300ml Joico Blonde Life Violet Shampoo 300ml showcase

    Joico

    Joico Blonde Life Violet Shampoo 300ml

    €19.90
    Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes...
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    €19.90
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  • Pureology Strength Cure Best Blonde Shampoo & Conditioner Duo

    Pureology

    Pureology Strength Cure Best Blonde Shampoo & Conditioner Duo

    MSRP: €45.55
    Was: €45.55
    Now: €36.44
      Who's it For? Anyone with blonde, damaged hair that needs strengthening. Introduction Introducing the Pureology Strength Cure Best Blonde Shampoo and Conditioner! With a gentle, rich-lather, it'll help to fortify and tone brassy and...
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    MSRP: €45.55
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    Now: €36.44
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  • Moroccanoil Blonde Perfecting Shampoo 200ml Moroccanoil Blonde Perfecting Shampoo 200ml Before/After

    Moroccanoil

    Moroccanoil Blonde Perfecting Shampoo 200ml

    €24.65
    Who's it for? For blonde, lightened or grey hair to enhance colour. Introduction: Bring out the best in your colour with our new Blonde Perfecting Purple Shampoo. This tone-correcting shampoo fights brassiness, depositing violet pigments to counteract...
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    €24.65
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  • Redken Colour Extend Blondage Shampoo 300ml Redken Colour Extend Blondage Shampoo 300ml Before/After

    Redken

    Redken Colour Extend Blondage Shampoo 300ml

    €22.00
    Who's it for? Blonde, highlighted hair Introduction Introducing the Redken shampoo for blondes! The 2019 Allure Best of Beauty best shampoo for colour treated hair winner, Redken Colour Extend Blondage Shampoo is the toning, strengthening...
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    €22.00
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