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Purple Shampoo

Welcome to our Purple Shampoo section, where you’ll find a vast range of options for treating blonde tresses! Read More

Whether you’re a natural or bottle blonde, and whether you have a full colour, highlights or balayage, using a good quality, salon-approved purple shampoo is a vital step in maintaining your shade to counteract brassiness which can cause blonde hair to appear yellow in colour, a good purple shampoo will leave your hair with a cooler appearance. Remember not to substitute your regular shampoo with a purple one, however, as it should not be used every time you wash your hair.

Here at BeautyFeatures.ie, we stock some of the haircare industry’s leading brands and purple shampoos. We've got some of your favourites, including the Joico Blonde Life Violet Shampoo and Alfaparf That's It Never Brass Shampoo. Or if you'd like to try something new, check out the the Alfaparf Semi Di Lino Blonde Shampoo & Conditioner, wherein blue violet pigments neutralise any unwanted tones, leaving your colour looking salon-fresh. Moroccanoil Blonde Perfecting Shampoo is another ideal option for maintaining your colour whilst repairing the cuticle, thanks to its ArganID™ technology. We also recommend Redken Purple Shampoo, specifically the Redken Colour Extend Blondage Shampoo, designed with Triple Acid Protein complex to help brighten and strengthen blonde hair from the first wash and preserve your hue in between salon visits. We also stock your favourite, the Olaplex No.4P Blonde Enhancer Toning Shampoo, complete with a highly concentrated formula; the longer you leave it on, the brighter the results!

Browse the full range: order your favourites before 2pm to avail of Next Day Delivery from our base in Co. Wicklow!

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  • Joico Blonde Life Violet Shampoo 300ml Joico Blonde Life Violet Shampoo 300ml showcase

    Joico

    Joico Blonde Life Violet Shampoo 300ml

    €19.90
    Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...
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  • Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml Social

    OLAPLEX

    Olaplex No.4P Blonde Enhancer Toning Shampoo 250ml

    €27.50
    Who's it For? Blonde. Lightened and Grey Hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Highly concentrated formula allows for...
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  • Moroccanoil Ultimate Blonde Kit

    Moroccanoil

    Moroccanoil Ultimate Blonde Kit

    MSRP: €22.85
    Was: €22.85
    Now: €21.50
      Who's it For? Blonde Hair Introduction Complete your brass-neutralizing regimen with an extra dose of cool. In addition to Moroccanoil Blonde Perfecting Purple Shampoo and NEW Moroccanoil Blonde Perfecting Purple Conditioner, this set...
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    MSRP: €22.85
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  • Eleven Keep My Blonde - Collection

    Eleven Australia

    Eleven Keep My Blonde - Collection

    MSRP: €36.00
    Was: €36.00
    Now: €33.00
    Who's it For? Blonde Hair Introduction A Toning Shampoo for both Natural Blondes, and dye coloured paired with a tailored treatment that hydrates the hair, adding shine and boosting blonde tones Set Contains: Eleven Keep My Blonde Shampoo 300ml...
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    MSRP: €36.00
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  • Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    MSRP: €33.80
    Was: €33.80
    Now: €31.80
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured texture...
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    MSRP: €33.80
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  • Olaplex Blonde Enhancer Bundle

    OLAPLEX

    Olaplex Blonde Enhancer Bundle

    €55.00
    Who's it For? Blonde. Lightened and Grey Hair / Damaged, coloured hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Olaplex No 4...
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    €55.00
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  • NAK Platinum Blonde Trio 100ml Bundle

    NAK

    NAK Platinum Blonde Trio 100ml Bundle

    MSRP: €15.99
    Was: €15.99
    Now: €12.99
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A blonde trio designed to eliminate strong yellow, gold and brassy reflects. Set Contains: NAK Platinum Blonde Anti-Yellow Treatment 50ml NAK Platinum Blonde Anti-Yellow...
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    MSRP: €15.99
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  • Redken Colour Extend Graydiant Shampoo 300ml Redken Colour Extend Graydiant Shampoo 300ml Before/After

    Redken

    Redken Colour Extend Graydiant Shampoo 300ml

    MSRP: €22.00
    Was: €22.00
    Now: €18.00
    Who's it for? Grey or Silver Hair Introduction: Get your grey or silver hair glowing the way you want it to with Redken Color Extend Graydiant Shampoo. This anti-yellow shampoo restores brightness and luminosity in grey or silver hair neutralising any...
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    MSRP: €22.00
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  • NAK Nourish Shampoo 375ml

    NAK

    NAK Nourish Shampoo 375ml

    €17.99
    Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry and...
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  • Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    MSRP: €53.70
    Was: €53.70
    Now: €51.70
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €53.70
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  • Kerastase Blond Absolu Bain Ultra-Violet 250ml Kerastase Blond Absolu Bain Ultra-Violet 250ml sample

    Kerastase

    Kerastase Blond Absolu Bain Ultra-Violet 250ml

    MSRP: €27.45
    Was: €27.45
    Now: €25.70
    Who's it For? Ideal for cool faux-blonde and grey hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable...
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    MSRP: €27.45
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  • Redken Colour Extend Graydiant Conditioner 300ml Redken Colour Extend Graydiant Conditioner 300ml Before/After

    Redken

    Redken Colour Extend Graydiant Conditioner 300ml

    MSRP: €25.50
    Was: €25.50
    Now: €21.54
    Who’s it for? Coloured hair Introduction Illuminate your grey with Redken Color Extend Graydiant Conditioner, the perfect conditioner to brighten, tone, strengthen and nourish grey and silver hair. The formula is designed to rid your hair...
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  • Moroccanoil Blonde Perfecting Shampoo 200ml Moroccanoil Blonde Perfecting Shampoo 200ml Before/After

    Moroccanoil

    Moroccanoil Blonde Perfecting Shampoo 200ml

    €24.65
    Who's it for? For blonde, lightened or grey hair to enhance colour. Introduction: Bring out the best in your colour with our new Blonde Perfecting Purple Shampoo. This tone-correcting shampoo fights brassiness, depositing violet pigments to counteract...
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  • Alfaparf Violet Ash Ultra Concentrated Pigment 10ml

    Alfaparf

    Alfaparf Violet Ash Ultra Concentrated Pigment 10ml

    €6.50
    Who's it For? All Blonde & Silver Hair - Natural, Chemically-Treated or Bleached.  Introduction Brass, be gone! This NEW single-dose pigment from Alfaparf is the boost that all blondes need for topping up colour between salon visits. It protects...
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    €6.50
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  • NAK Rose Blonde Shampoo 375ml NAK Rose Blonde Shampoo 375ml after image

    NAK

    NAK Rose Blonde Shampoo 375ml

    €17.90
    Who's it For? Blonde or lightened hair to infuse rose tones. Introduction This replenishing cleanser has a blend of pigments to enhance your blonde hair and infuse rose pink and blush tones into the hair for a unique and girly new look. With...
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  • Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml

    Alfaparf

    Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml

    €16.90
    Who's it For? Blonde & Silver Hair.  Introduction This shampoo from the NEW Alfaparf Blonde line enhances silver and blonde hair, both natural and bleached. It's a sulfate-free shampoo which gently cleanses and neutralises unwanted yellow tones,...
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  • NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    NAK

    NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    €4.99
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects. Concentrated blue-violet pigments tone blonde hair to create cool, platinum silver...
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    €4.99
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  • NAK Blonde Plus Shampoo 375ml

    NAK

    NAK Blonde Plus Shampoo 375ml

    €17.99
    Who's it For? Natural blonde, pre-lightened blonde or grey hair.  Introduction: A toning cleanser intended to neutralise heavy yellow, gold and brassiness. In natural blonde, pre-lightened blonde and grey hair, blue-violet pigments tone blonde hair...
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  •  Redken Blondage High Bright Shampoo 300ml  Redken Blondage High Bright Shampoo 300ml  Before & After

    Redken

    Redken Blondage High Bright Shampoo 300ml

    €22.00
    Who's it For? Brightening regimen for Blondes and Highlights  Introduction The Blondage High Bright Shampoo is our answer to blondes who lose lightness and brightness in the weeks between salon visits.  A new blonde haircare system powered by...
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    €22.00
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  • Redken Colour Extend Blondage Shampoo 300ml Redken Colour Extend Blondage Shampoo 300ml Before/After

    Redken

    Redken Colour Extend Blondage Shampoo 300ml

    €22.00
    Who's it for? Blonde, highlighted hair Introduction Introducing the Redken shampoo for blondes! The 2019 Allure Best of Beauty best shampoo for colour treated hair winner, Redken Colour Extend Blondage Shampoo is the toning, strengthening anti-brass...
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    €22.00
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