Who is it for?
Cool blonde hair
A pigmented shampoo for cool blondes that helps neutralize unwanted brassy tones. Enhances the brilliance of cool blonde tones (natural or coloured), white and grey. Conditioning formula softens, while light-reflecting particles add luminosity and shine.
- Neutralizes unwanted yellow/ brassy tones
- Light-reflecting pearl particles diffuse light, adding an infinite amount of tones and incredible shine
- Ceramide delivers strength and nourishment to the hair fiber, keeping it compact and uniform
- Phyto-Keratin acts from within the fibre, delivering a healthy and vibrant appearance
How to Use:
- Massage into damp hair
- Rinse off and repeat if desired
- Follow up with conditioner
BeautyFeatures Style Guide:
- For a nourishing weekly treat, use That’s It Blonde Parade Mask with Ceramide: your hair will be revived in just 5 minutes!
- Check out our blog on 5 Purple Shampoo's You Need As A Blonde
Our Customers Said...
"I've tried lots of purple shampoos and this is my favourite. It’s not drying and doesn’t leave a purple cast on my blonde hair. A little goes a long way" - Clare
Q: How often should I use Alfaparf That's It Never Brass Purple Shampoo?
A: We recommend using Alfaparf That's It Never Brass Purple Shampoo at least once a week, but advise against using it as a substitute for your regular shampoo.
Shipping And Returns
in Ireland and Northern Ireland
- NEXT DAY DELIVERY IRELAND
- SMS and Email Alerts
- Order before 2pm for same day dispatch
- 98% of all orders are delivered next day
Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from An Post and someone will need to sign for the parcel on delivery.