Rice has been a treasured skincare ingredient in Korea for centuries and remains a staple in K-Beauty for its brightening, hydrating, and nourishing benefits. Rich in amino acids, vitamins, antioxidants, and minerals, rice extract helps improve skin tone, enhance radiance, and support the skin's natural barrier. It also provides gentle hydration while helping to soften and smooth the complexion, making it suitable for all skin types, including sensitive skin. Commonly found in toners, serums, masks, and moisturisers, rice perfectly reflects the K-Beauty philosophy of using time-honoured, natural ingredients to achieve healthy, luminous, and glowing skin.