New In

Who's it For? Floral fragrance for women. Introduction Ariana Grande Cloud is a joyful, contemporary creation inspired by optimism and hope. The uplifting and addictive new scent imbues a thoughtful, artistic expression of positivity and...

Who's it For? Anyone seeking smoother, shinier, and more manageable hair while ensuring optimal heat protection.  Introduction Transform your blow-drying routine with the Alfaparf Semi di Lino Styling Blow-Dry Cream, a multi-benefit formula...

Who's it For? All Hair Types Introduction Achieve professional hair results at home with the Steampod 4.0 MEGA Bundle, a complete kit for styling, care, and repair. Set Contains: Steampod V4: The ultimate steam-powered straightening and curling...

Who's it For? Those looking to add subtle volume to their hair Introduction Perfect your hairstyling routine with the Alfaparf Semi di Lino Texturizing Balm, designed to provide a natural finish while adding subtle volume. This balm hydrates and...

Who's it For? Anyone looking to add volume and body to their hair.  Introduction This mousse is ideal for creating full-bodied, voluminous hairstyles. This lightweight, bodyfying mousse is specially formulated to amplify hair fibre volume and...

Who's it For? Anyone who wants to create a sleek, polished style! Introduction The Alfaparf Semi Di Lino Style & Care Glossy Pomade (90ml) is a premium styling product crafted for those who want sleek, polished hairstyles with ease. This vegan wax...

Who's it For? All Hair Types Introduction The Semi di Lino Texturizing Dry Shampoo is a lightweight, vegan-friendly solution designed to refresh your hair while adding subtle hold and volume. Perfect for in-between washes, this dry shampoo optimizes...

Who's it For? Ideal for anyone who wants hairstyles with strong hold and natural movement that last all day. Introduction This versatile hairspray offers a balance of strong hold, natural movement, and brilliant shine, ensuring a polished, frizz-free...

Who's it For? Ideal for anyone who wants hairstyles with strong hold and natural movement that last all day. Introduction This versatile hairspray offers a balance of strong hold, natural movement, and brilliant shine, ensuring a polished, frizz-free...

Who's it For? Dull Skin Introduction If your skin is looking a little dull and lacklustre, our Vitamin C Serum is here to bring it back to life. This multi-tasking serum is formulated with brightening Vitamin C, a potent antioxidant that works wonders...

Who's it For? All Hair Types Introduction The Living Proof Perfect Hair Day (PHD) Dry Shampoo goes beyond simple hair refreshing—it actually cleans. Formulated to absorb oil, sweat, and odours effectively, it breathes new life into your hair...

Who's it For? All Hair Types Introduction The Living Proof Perfect Hair Day (PHD) Dry Shampoo goes beyond simple hair refreshing—it actually cleans. Formulated to absorb oil, sweat, and odours effectively, it breathes new life into your hair...

Who's it For? Ideal for anyone looking to keep their hairstyles intact with a weightless, flexible hold. It’s perfect for those who want to tame flyaways, achieve a smooth finish, and maintain their style throughout the day. Introduction This...

Who's it For? Ideal for those seeking to maintain slick and sleek styles Introduction This innovative shaping balm offers high hold with touchable pliability and zero crunch. Its unique bouncy texture strikes the ideal balance between grip and slip,...

Who's it For? Blonde/Lightened Hair Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who’s it For? Damaged hair  Introduction 4-minute leave-in treatment to clinically reverse hair damage. An at-home leave-in treatment infused with our patented K18Peptide™ that works to repair even the most extreme damage, renewing...

Who's it For? Anyone who loves a prismatic floral scent Introduction Narciso Rodriguez All of Me is a fragrance that celebrates individuality and self-expression. Designed for a bold new generation of women, this daring and prismatic floral scent...

Who's it For This range is designed for individuals experiencing hair loss, scalp issues like dandruff, excessive sebum production, or general scalp imbalance. Whether you're looking to fortify weakened hair, improve scalp health, or create an optimal...

Who's it For? Blonde/Lightened Hair Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who's it For? Blonde/Lightened Hair  Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who's it For? Anyone who loves a bold red lip! Introduction No makeup bag is complete without a signature red lipstick, and Power is the perfect shade to make a bold statement. This rich, hyper-pigmented lip colour delivers vibrant, intense colour...

Who's it For? Anyone who loves a dreamy pink nude lip! Introduction No makeup bag is complete without a pinky nude lipstick, and Self Love is the perfect shade! This lip colour delivers intense colour with a velvety texture that glides on...

Who's it For? All types of dry hair seeking moisture Introduction This nourishing leave-in delivers instant hydration while providing ongoing repair and protection from the cortex to the cuticle. Nº.5 LEAVE-IN immediately seals split ends and...

Who is it For? Blonde, Bleached, or Highlighted Hair Introduction Enhance and maintain the brilliance of blonde hair with the Alfaparf Blonde Shampoo & Conditioner Duo. This targeted care set is designed to neutralize brassy tones, hydrate, and...

Who's it For? Wavy & Curly Hair Introduction Embrace your natural curls with the Alfaparf Curls Enhancing Shampoo and Conditioner Duo, designed to define, hydrate, and enhance the beauty of wavy and curly hair. This dynamic pair works together to...

Who's it For? Brunette Hair Introduction Enhance and maintain the richness of your brunette locks with the Alfaparf Brunette Shampoo and Conditioner Duo. Specially designed to revive and protect natural or colour-treated brown hair, this luxurious...

Who is it For? Dry and Dehydrated Hair Introduction Restore moisture and vitality to dry, thirsty hair with the Moroccanoil Hydrating Shampoo & Conditioner Duo. This nourishing bundle is enriched with argan oil and vitamins to provide deep...

Who is it For? Damaged or Chemically Treated Hair Introduction Repair and revive damaged, weakened hair with the Moroccanoil Moisture Repair Shampoo & Conditioner Duo. Specially formulated to strengthen and rebuild hair that has been damaged by...

Who's it For? Fine-Medium Colour-Treated Hair  Introduction This silicone-free leave-in treatment significantly diminishes colour fade, ensuring enduring vibrancy and colour retention. The light leave-in treatment is specially formulated with...

Who's it For? Thinning Hair & Hair Loss Introduction Nioxin System 6 is a hair care treatment designed to give you denser, fuller-looking hair, especially for chemically treated and visibly thinning hair. This advanced formula works to effectively...

Who's it For? Skin with fine lines, dehydration and dullness.  Introduction This vitamin-rich daily moisturiser is specially formulated to treat and prevent the visible signs of stressed skin, including fine lines, dehydration, and dullness...

Who is it for? Fine hair Introduction A lightweight conditioner that delivers body, volume and shine. Packed with hydrolysed wheat and soy protein to add volume Enriched with avocado oil to condition hair Perfect for fine hair, or for any hair...

Who is it for? Fine hair Introduction A lightweight conditioner that delivers body, volume and shine. Packed with hydrolysed wheat and soy protein to add volume Enriched with avocado oil to condition hair Perfect for fine hair, or for any hair...

Who’s it For? Blondes and Platinum Blondes, to help neutralize unwanted yellow reflects. Introduction Looking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct & care like a pro. Chroma...