Ginseng is one of the most iconic traditional ingredients in K-Beauty, revered for centuries in Korean herbal medicine for its revitalising and anti-ageing properties. Rich in antioxidants, vitamins, and ginsenosides, it helps improve skin elasticity, boost hydration, and protect the skin from environmental stressors that contribute to premature ageing. Ginseng also promotes a brighter, firmer, and more radiant complexion by supporting healthy circulation and the skin's natural renewal process. Commonly found in essences, serums, creams, and masks, ginseng embodies the K-Beauty philosophy of combining time-honoured botanical ingredients with modern skincare science to achieve healthy, youthful-looking skin.