Who's it for?
- Blonde hair
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
- Arginine - A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out
- Monoi Oil - A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil - A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- Smart Release Technology - Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
How to Use:
- Apply to wet hair. Lather.
- Leave in 1-3 minutes.
- Rinse, and follow with Blonde Life Violet Conditioner.
BeautyFeatures Style Guide:
- Use with Joico Blonde Life Violet Conditioner 250ml for best results
- Check out our blog on 5 Purple Shampoo's You Need As A Blonde
- Peta Approved
Our Customers Said...
"Great shampoo, my hair feels brighter and very soft. Along with other Joico products, my hair quality has greatly improved. Would definitely buy again. Thank you for the very quick delivery" - Orla
Q: Can I use my Joico Blonde Life purple shampoo everyday?
A: It is recommended to use your Joico Violet Shampoo 2-3 times per week to maintain cool tones and keep brassiness at bay. We don't recommend using this shampoo every time you wash your hair.
Shipping And Returns
in Ireland and Northern Ireland
- NEXT DAY DELIVERY IRELAND
- SMS and Email Alerts
- Order before 2pm for same day dispatch
- 98% of all orders are delivered next day
Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from An Post and someone will need to sign for the parcel on delivery.