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Joico Blonde Life Brightening Shampoo 300ml

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Who is it for?

Blonde, bleached, double-processed or high-lifted blonde hair.


Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. 

  • Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away
  • An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair
  • Gently cleanses with rich lather
  • Free of SLS/SLES Sulfates
  • Added softness and smoothness
  • Keeps blondes bright

Key Ingredients:

  • SMARTRELEASE TECHNOLOGY - Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
  • ARGININE - A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
  • MONOI OIL - A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
  • TAMANU OIL - A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.

How to Use:

  • Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo
  • Gently massage into a lather
  • Rinse and repeat if necessary.

BeautyFeatures Style Guide:

More Info: 

  • Sulfate-fFee
  • PETA-Approved
  • Cruelty-Free

Our Customers Said:

"Fab product. You only use a small amount so it lasts ages" - Lorraine
Q: How often should I use Joico Blonde Life Brightening Shampoo?
A: We recommend using your Joico Blonde Life Brightening Shampoo approximately twice per week. We don't advise using this daily or in place of your regular shampoo.


Shipping And Returns

All Orders delivered for just €4.99 or Free over €75 to anywhere
in Ireland and Northern Ireland
  • SMS and Email Alerts
  • Order before 2pm for same day dispatch
  • 98% of all orders are delivered next day

Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from An Post and someone will need to sign for the parcel on delivery.