Joico Blonde Life Brightening Shampoo 300ml

Who is it for?

Blonde, bleached, double-processed or high-lifted blonde hair.

Introduction

Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. 

• Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away
• An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair

How to Use:

• Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo
• Gently massage into a lather
• Rinse and repeat if necessary.

BeautyFeatures Style Guide:

• Follow with Joico Blonde Life Brightening Conditioner for nourished and gleaming blonde locks!

Key Information:

• Sulfate-free