Description
Who is it for?
Blonde, bleached, double-processed or high-lifted blonde hair.
Introduction
Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
- Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away
- An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair
- Gently cleanses with rich lather
- Free of SLS/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright
Key Ingredients:
- SMARTRELEASE TECHNOLOGY - Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
- ARGININE - A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
- MONOI OIL - A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- TAMANU OIL - A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
How to Use:
- Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo
- Gently massage into a lather
- Rinse and repeat if necessary.
BeautyFeatures Style Guide:
- Follow with Joico Blonde Life Brightening Conditioner for nourished and gleaming blonde locks!
More Info:
- Sulfate-fFee
- PETA-Approved
- Cruelty-Free
Our Customers Said:
Frequently Asked Questions
What hair types is Joico Blonde Life Brightening Shampoo suitable for?
How does Joico Blonde Life Brightening Shampoo help maintain blonde hair color?
What are the key ingredients in Joico Blonde Life Brightening Shampoo, and how do they benefit the hair?
Is Joico Blonde Life Brightening Shampoo free from sulfates?
How often should I use Joico Blonde Life Brightening Shampoo?
Can Joico Blonde Life Brightening Shampoo be used on color-treated hair?
Does Joico Blonde Life Brightening Shampoo help with frizz control?
Is Joico Blonde Life Brightening Shampoo cruelty-free?
What is the recommended way to use Joico Blonde Life Brightening Shampoo?
Does Joico Blonde Life Brightening Shampoo have a strong fragrance?
Ingredients
Shipping And Returns
in Ireland and Northern Ireland
- NEXT DAY DELIVERY IRELAND
- SMS and Email Alerts
- Order before 2pm for same day dispatch
- 98% of all orders are delivered next working day
Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from the courier and someone will need to sign for the parcel on delivery.
- For full Delivery Terms visit our Delivery Page
- For hassle free returns visit our Returns Section
Product Reviews
31 Reviews
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Amazing
Love this product
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Great product
Great product very happy with purchase
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Use this shampoo along with
Use this shampoo along with the conditioner for blonde highlighted hair for as long as I can remember. Does exactly what it says, keeps my highlights bright..would recommend.
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Excellent shampoo, great for brightening
Excellent shampoo, great for brightening blonde hair, a must and so goof for your hair too.
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Great lovely
Great lovely
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Really nice
This really brightness my blonde hair and leaves it soft and shiny.
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It leaves my hair smooth
It leaves my hair smooth and bright! Definitely recommend!
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Joico Blonde Life
Love this shampoo and conditioner. Leaves hair bright and soft after use.
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Recommend
Very good shampoo , brightens up hair in between highlights Leaves hair feeling healthy and bright
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Love the brand a repeat
Love the brand a repeat buy for me,removes all products leaving the hair squeaky clean. Always a quick delivery service from beauty features also :ok_hand:
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Absolutely love this shampoo and
Absolutely love this shampoo and conditioner duo!
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Absolutely in love with this
Absolutely in love with this shampoo. Pleasant smell, nice consistency, leaves hair soft and brightened. A must have for blondes! This goes on the list straight away for my next order! I use it along with conditioner!
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Brightens blonde hair. An be
Brightens blonde hair. An be a little drying.
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Great for damaged blond hair
Love how my hair is since i start using the Joico! Delivery services are great !
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Amazing product I could never
Amazing product I could never live without my hair is amazing since using it!! Amazing service on shipping and delivery at my house in less than 24hours after order ordering
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Have been using this shampoo
Have been using this shampoo for years, fantastic results.
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Makes the colour of my hair stand out
Makes my hair softer and gives it a shine.
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Joico Blonde Life
A little goes a very long way with this shampoo. Well worth the investment. I wash my hair every second day and one bottle of this shampoo will last for months :+1:
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Brilliant shampoo
Brilliant shampoo keeps my blonde bright and in great condition
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Brilliant product
A brilliant shampoo that works wonders for my hair
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Fab product. You only use
Fab product. You only use a small amount so it lasts ages
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Joico brightening shampoo
Brill service and fab product
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Joico blonde life brightening
I noticed an instant improvement after 1 wash. My highlights are definitely brighter.
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Fantastic product
I have been using this shampoo and conditioner for a few months now.. I can honestly say that my hair has never been as healthy as it is now.. My hair would be dry and frizzy but since using this frizzy hair is becoming a distant memory. And that is since I went blond in July I was blond before and hated it because of how dry my was but it's a completely different story this time because of this shampoo
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Great shampoo. Lovely and thick
Great shampoo. Lovely and thick consistency, gives a good lather when washing. Really feel this shampoo has helped with my dyed blonde hair and gives it longer life.
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Excellent products
Excellent products
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I love it.
I love it.
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Very happy with product
Very happy with product
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Very Efficient service
Very Efficient service
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Joico blonde life shampoo
Fantastic shampoo for blonde hair, leaves scalp feeling really clean & doesn’t weigh down my hair. Tiny drop of shampoo foams really well so the bottle lasts ages, even though my hair is long I only need to use a tiny bit. Combine with Joico blonde life conditioner for great hair!
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This product is really good!
This product is really good!
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