In Stock

Joico Defy Damage Protective Masque 50ml

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Who is it for?

Damaged, colour-treated hair


Bagging the  10th Annual NewBeauty Award for the “Best Mask for Damaged Hair”, this intensive, bond-strengthening hair masque helps replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in a matter of minutes. This powerful at-home treatment with SmartRelease Technology continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. 

  • With Arginine - for intensive, bond-strengthening daily damage protection
  • Replenishes hair without weighing it down
  • Protects from styling damage 
  • Leaves hair soft, shiny and healthy-looking
  • Helps to rebuild broken hair bonds
  • Deeply replenishes hair without weighing it down
  • See results after the very first use
  • Proactively builds hair’s resistance to damage 
  • Leaves hair soft, shiny and healthy-looking  

Key Ingredients 

  • New Smartrelease Technology - Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
  • Protective Lipid - The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil - A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
  • Arginine - A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

How to use:

  • Apply to shampooed hair
  • Comb through and leave on 2-5 minutes
  • Rinse thoroughly

More Info: 

  • PETA-Approved
  • Cruelty-free

BeautyFeatures Style Guide

Our Customers Said...

"Certainly does what it is supposed to do. My hair was silky smooth after using this product. Would highly recommend" - Moira 

Q: When should I see results after using the Joico Defy Damage Protective Masque? 
A: You should begin to see results as early as the first use of your Joico Defy Damage Protective Masque!


Shipping And Returns

All Orders delivered for just €4.99 or Free over €75 to anywhere
in Ireland and Northern Ireland
  • SMS and Email Alerts
  • Order before 2pm for same day dispatch
  • 98% of all orders are delivered next day

Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from An Post and someone will need to sign for the parcel on delivery.