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Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who is it for? All hair types Introduction This multi-functional treatment by cult brand Moroccanoil will style, finish and condition your hair, all in one. This 125ml treatment will tackle frizzy hair, smooth and detangle even the most stubborn of...

Who is it for? All hair types Introduction Introducing the Moroccanoil Eurovision Edition! This multi-functional treatment by cult brand Moroccanoil will style, finish and condition your hair, all in one. This 125ml treatment will tackle frizzy hair,...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

  Who's it For? Dry, Damaged hair in need of hydration! Introduction This powerful Hydrating Shampoo and Conditioner duo by Moroccanoil is designed to infuse dehydrated hair with healthy nutrients, to leave it nourished, cleansed and...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

Who is it for? Everyone! Particularly hair that's curly, coily or prone to frizz.  Introduction Introducing your new miracle multitasker…Dream Coat! This cruelty-free, silicone-free lightweight formula guarantees long-lasting frizz...

Who is it for? All hair types Introduction A hugely successful product in Ireland for the last twenty years, Carin Beeswax Finishing Cream is suitable for adding the final touch to both men and women’s hairstyles. This beeswax-based product is...

Who's it For? Normal Hair  Introduction Three of our must-have products to revitalize, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love their Alfaparf Diamond Set! *Please Note that...

Product Summary Add enviable texture to colour-treated hair with the travel-sized Color WOW Style on Steroids Performance Enhancing Texture Spray; a unique finishing treatment designed to be spritzed onto dry locks. Effortlessly misting over hair,...

Who is it for? Fine / Flat Hair Introduction A gentle, volumizing, body-boosting shampoo for fine, limp hair. Alfaparf Volumizing Shampoo cleanses and gives volume: fine hair looks thicker and fuller. Cleanses and enhances the thickness of the...

Who is it for? Dry hair Introduction: This concentrated moisturizing shampoo gently cleanses without stripping colour. Sulfate-free formula with exclusive Anti-FadeComplex infuses hair with essential hydration. Concentrated formula with natural...

Who is it for? Medium brown hair to touch up roots. Introduction: Instantly and seamlessly camouflages grey roots and regrowth, extending the life of your colour between salon visits. The long-wearing, award-winning formula blends naturally and stays put...

Who’s it For? All Hair Types Introduction Experience the ultimate safeguard for your hair with Moroccanoil Perfect Defense. This weightless, dry aerosol spray ensures that your hair remains shielded from the high temperatures of styling tools...

Who is it for? All hair types Introduction A light hold protective finishing spray that delivers protection from volume-deflating humidity. It creates an invisible protective barrier around each hair strand to lock out humidity, eliminate frizz, and keep...

Who is it for? All Hair Types Introduction Color WOW's  Raise the Roots Spray’s new thickening and lifting formula adds all day body and volume to your locks. Leaving hair flexible and manageable without stickiness or rigidity, this...

Who is it for? Dark brown hair to touch up roots and thinning gaps or hairline.  Introduction: Award-winning Color Wow Root Cover Up for dark brown hair instantly camouflages grey roots and regrowth seamlessly. Innovative powder compound blends...

Who's it for? Colour-treated hair Introduction Specifically developed for coloured hair, this lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave...

Who is it For? Fine / Flat Hair Introduction Hello volume! This Alfaparf Volumizing Spray is specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its...

Who is it for? All types/ dandruff Introduction Exfoliate and purify your scalp with the Alfaparf Semi Di Lino Scalp Rebalance Gentle Exfoliating Scrub. This Alfaparf exfoliating scrub cleanses deeply yet gently: perfect if you’re suffering from...

Who is it for? All Hair types Introduction: This all in one multitasking fluid from Alfaparf is a unique and versatile leave-in treatment fluid to rescue dull and lifeless hair. It gives instant shine, detangles, helps protect against UV rays,...

Who is it for? Dry hair Introduction Meet Redken All Soft Shampoo, the ultimate weapon in the fight against dry and brittle hair. Gently cleanses with an ultra-rich formula Intensely softens and smooths the hair Leaves the hair feeling like silk...

Who's it For? Styles that favour moisture over hold; smooth-textured looks. Introduction Plunge into deep hydration and reflective shine with HIGH DIVE. Formulated to smooth and seal the hair, it moisturizes, softens and drowns out frizz.  How to...

Who's it For? All hair types! Introduction N°6 strengthens, moisturizes, and eliminates frizz and flyaways for up to 72 hours. Excellent for all hair types, including colored and chemically treated hair. Olaplex 6 is a leave-in reparative...

Who is it for? All Hair types Introduction Say hello to diamond-like, dazzling hair! Thus Alfaparf spray is an instantly illuminating, weightless finishing spray for all hair types. Linseed Extract with vitamin E delivers intensive nourishment and...

Who is it for? Normal Hair Introduction This hydrating, nourishing, Alfaparf Semi Di Lino Diamond mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it...

Who is it for? Curly hair Introduction Style Stories Twisted Curls from Alfaparf is a curl cream with a medium hold. It amplifies, controls and separates hair strands without leaving any residue, for a result with maximum definition and softness. ...

Who is it for? All hair types Introduction A maximum-hold clay that delivers a matte finish. How to Use: Warm a small amount of product in the palm of your hands Apply and shape hair as desired BeautyFeatures Style Guide: If you’re...

Who is it for? All hair types Introduction: This multitasking cult classic from Moroccanoil helps to restore shine, strengthens the hair and conditions from root to tip. It features an ultra-light formula that prevents build up and is suitable for all...

Who’s it For? All Hair Types Introduction Experience the ultimate safeguard for your hair with Moroccanoil Perfect Defense. This weightless, dry aerosol spray ensures that your hair remains shielded from the high temperatures of styling tools...

Who's it For? All Hair types Introduction This is Kérastase's most exquisite Bain and is enriched with a high concentration of sublime oils, to leave hair feeling luxuriously nourished with a spectacular-looking shine. How to Use: Wet hair then...

Who is it for? Fine / Flat Hair Introduction Specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its natural beauty Volumizing and body-intensifying...

Who is it for? Coloured hair Introduction This luxurious, concentrated daily hydrating conditioner delivers soft, lustrous hair while protecting colour vibrancy thanks to its exclusive Anti FadeComplex. Advanced Hydrating Micro-Emulsion Technology...

Who is it for Everyone who wants super glossy, healthy looking hair! Introduction New to BeautyFeatures and to Ireland – we are thrilled to introduce the ground-breaking EXTRA glossing mist. The first mist to harness the light-producing power...

Who's it For? Anyone who wants all the qualities of beautiful, healthy, camera-ready hair. Introduction The perfect hair revolution will be televised. TELEVISION Perfect Hair Shampoo gives you everything you need for the small screen: body, shine,...

Who is it for? All hair types Introduction Packed with Australian desert lime, wattle seed and desert peach to replenish hair, Miracle Hair Treatment is a nourishing must-have for all hair types. Adds shine, smoothness and softness Controls frizz...

Who is it for? All hair types Introduction A flexible hairspray for building long-lasting styles with movable yet strong hold. Lightweight, workable formula Delivers a reflective shield of shine that fights fizz and humidity, yet brushes out easily ...

Who is it For? All hair types, especially unruly hair prone to frizz Introduction Introducing this DUO pack of Kérastase Discipline Bain Fluidealiste! This smoothing shampoo gently cleanses hair while providing discipline and fluidity. 2...

Color WOW Dream Smooth Kit Even if your destination is steamy, these texture-transformers keep your strands frizz-free and gleamy. TSA-ok, and ready to slay humidity everywhere you go. - from washing to styling, this fabulous collection includes all...

Who's it For? Fine to medium and extra long hair Introduction Cascade into an overflow of moisture + shine with WATERFALL. This lotion will leave hair glossy, soft and manageable. Perfect for fine to medium and extra-long hair.  How to use: Wet: ...

Who is it for? All hair types Introduction Alfaparf Milano Style Stories Texturizing Gel is a hair gel that helps bring structure to the hair fibre for defined and malleable results with a natural effect. Texturizing gel Defined yet natural effect How...

  Who is it for? Suitable for all hair types and colours, those who swim in chlorine and those living in hard water areas.  IntroductionExclusive to BeautyFeatures. The supersized version of Dream Filter by Color WOW is ideal for those...

Who is it for? All hair types Introduction Salt styling spray for tousled looks. Salt spray formula Helps boost hair texture Instantly creates tousled looks with a ‘beach’ effect Soft matte finish How to Use: Spray on damp or dry hair and...

Suitable for: Coloured hair Introduction: Refresh your hair from root to tip with the Color WOW Color Security Shampoo. Using our gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying.The...

Who's it For? All Hair types - Those who seek all the qualities of dazzling hair Introduction Put a smile on your face. Companion to the shampoo with the same name – TELEVISION Perfect Hair Conditioner gives you everything you need for...

Who’s it For? People who have sensitive, itchy, or irritated scalp issues, such as dandruff or psoriasis. Introduction Kérastase Specifique Bain Vital Dermo-Calm is a shampoo that is specifically designed to soothe sensitive scalps and hair...

Who’s it for? Hair in need of hold and shine for natural hairstyles on-the-go. Introduction: Moroccanoil® Luminous Hairspray Medium is a lightweight, workable hairspray that veils hair in a reflective shield of shine that fights frizz and...

Who is it for? All hair types Introduction Smoothing shampoo gently cleanses hair while providing discipline and fluidity. 2 Week Blowdry Effect at home with continued use Superior frizz control Easier manageability Soft, shiny and supple finish Smooth...

Introduction: SUPERSIZED VERSION: Unlike typical treatments, the lightweight Dream Coat Supernatural Spray guarantees not to leave hair greasy or weighed down. Expect enviably smooth tresses that are free from frizz for days.It is a silicone free...

Who's it For? Untrained hair - Good for : Easy, big, messy Bardot (or Bon Jovi) hair. Introduction Liven it up with DEATH VALLEY, the quickest way to get volume and body into your hair. This dry shampoo absorbs extra oil and adds texture for an...

Who’s it for? Anyone who blow dries their hair, especially those with colour treated hair. Introduction: Who wouldn't want to reduce their blow-drying time by a whopping 30%? Ever put off washing your hair because the effort of drying it just seems...

Who's it For? All hair types Introduction Moroccanoil Paddle Brush is constructed from high quality materials with ionic properties, ensuring a strong and durable brush that enhances the blow-drying experience. Ceramic protects hair from excess heat and...

Who's it For? All Hair types - Good for : Soft hold on waves to ringlet curls. Works on any length of hair. Introduction For shapeable body, volume and shine, use CHIFFON, our lightweight mousse that gives the perfect balance of softness and...

Who is it for? Curly and wavy hair Introduction Cream formula Defines and enhances curls without adding crunchiness How to Use: Apply a small amount to damp hair BeautyFeatures Style Guide: Air dry or use a diffuser for the perfectly...

Who's it For? All Hair Types Introduction Moroccanoil Medium Barrel Brush is a strong and durable brush constructed from high quality materials with ionic properties to enhance your blow-drying experience. Ceramic protects hair from excess heat and...

Who's it For? This lightweight, aerosol spray controls frizz and absorbs instantly leaving a controlled satin finish and flexible hold. Introduction Take one giant leap to good hair. This lightweight, aerosol spray controls frizz and absorbs instantly...

Who's it For? All hair types Introduction Moroccanoil Large Barrel Brush is constructed from high quality materials with ionic properties, ensuring a strong and durable tool to enhance your blow-drying experience. Ceramic retains and evenly distributes...

Who's it For? Blocks humidity, adds moisture and noticeable shine. Introduction Keep your locks spinning with TURNTABLE. This curl-defining crème is lightweight and designed to nourish and shape without weighing down wavy and curly hair or making...

Who is it for? All hair types Introduction A lightweight spray that adds texture and volume to give hair a beach look and feel. The combination of hydrolysed wheat protein and sea salt gives hair volume and gritty texture Perfect to create...

Who's it For? Anyone with Dry, lifeless hair looking to restore moisture levels and shine. Introduction For maximum hydration, use ATLANTIS to condition and revitalize the driest parts of your hair.  How to use: Apply to the mid-length of hair...

Who is it for? All hair types Introduction Style Stores Vintage Style Powder is perfect for creating matte just out-of-bed styles, dread-locks or grungy looks. Versatile powder with matte texture Adds volume and shape to both long and short hair Small...

Who's it For? Dry, dull hair Introduction Smoothing balm for hair and skin soft and silky. It makes the hair shiny and disentangle, without weighing it down. It contains argan oil and sweet almond, with emollient, nourishing and protective. The Linseed...

Who is it for? All hair types Introduction A flexible-hold hairspray that can be used for shaping & finishing. Medium/ flexible hold Allows movement while keeping styles in place How to Use:  Shake well Spray from 25cm onto dry,...

Who is it for? All hair types Introduction A medium-hold paste to add structure and definition without shine. Medium hold paste Matte finish, no shine Adds texture and movement How to use: Apply to damp or dry hair and mould into...

Who's it For? Fine to Normal Colour Treated Hair Introduction Color Wow Colour Security Conditioner (Normal/Fine) is the ultimate solution for fine or normal hair that requires gentle conditioning without any heavy build-up. Its lightweight,...

Who is it for? All hair types Introduction This protein and moisture blend treatment is designed to strengthen and nourish dry, damaged hair. With nourishing shea butter With hydrolysed wheat proteins to treat and repair hair How to...

Who is it for? All hair types Introduction This intense revitalizing therapy lotion restores the hair’s natural lustre. Revitalizes and nourishes Adds volume, shine and vibrancy to hair Visible result from the first application! With...

Who is it for? All hair types Introduction As seen on Dragons Den, the Aurora Band is the innovative tool designed to style your hair comfortably while you sleep! Achieve curly and wavy hair without using damaging heat styling tools or harsh...

Who is it for?  All hair types Introduction Achieve fresh-out-the-ocean tresses with the Joico Structure Beach Texture Spray. Texturising salt spray for perfectly tousled waves Roughed-up, beach-worthy texture How to Use: Spray on damp hair...

Who is it for? Normal Hair Introduction This hydrating, nourishing mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it combines the benefits of three...

Introduction: Color Wow Color Security Conditioner is formulated with translucent conditioning agents, instead of the typical ingredients that tend to darken and dull hair colour.How to use: After shampooing with Color Security Shampoo, Apply a small...

Who is it for? All hair types Introduction Blow-dry voluminous and smooth, sleek looks with the Moroccanoil® Boar Bristle 45 mm Round Brush. Handmade natural boar bristle brush Premium materials Promotes healthy, shiny, manageable hair Stimulates...

Who's it For? All hair types Introduction Velvet hair and body wash with argan and flax oils; Offers a creamy and dense lather that makes hair; easier to comb and gives skin a gentle feel.  Leaves hair bouncy and full of body and the skin soft...

Who is it for? All Hair types Introduction This hair oil provides unparalleled glow, closes scales and fills the hair fibers. Restructuring hair oil With UV filters and antioxidants to protect hair color With Urban Defence Pro: protects against...

Who is it for? All hair types Introduction A pliable, moulding hair cream that creates shape and adds natural shine. Suitable for all hair types Cream formula Defines shape and adds texture Adds natural shine How to use: Apply to damp or...

Who is it for? All hair types Introduction A firm hold paste for hair with a matte finish. Ideal for short to medium hair Delivers medium hold and definition Matte finish How to Use: Work through damp or dry hair to create a defined and...

Who's it For? All Hair Types Introduction Revitalize and illuminate your hair with Alfaparf Semi Di Lino Sublime Illuminating Essential Oil. This intensive treatment transforms dull, lacklustre hair into glossy, radiant tresses in just one use...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who's it for? Olaplex 0 is suitable for all hair types, especially visibly damaged hair in need of deep repair. Introduction: Prime the hair for a deeper repairing treatment with Olaplex No.0 Mask, an at-home hair treatment inspired by professionals...