Description
Who is it for?
Medium brown hair to touch up roots.
Introduction:
Instantly and seamlessly camouflages grey roots and regrowth, extending the life of your colour between salon visits. The long-wearing, award-winning formula blends naturally and stays put until your next shampoo. Contains light-reflecting particles for added luster. Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup.
- Instantly and naturally conceals regrowth and grey hairs.
- Long-wearing, non-oily formula.
- Natural effect.
- Pressed powder comes in a handy mirrored compact with dual-tipped brush for customised application.
- Fast and easy to use, no mess.
- 60 applications kit.
- Precise application, no mess like root cover up sprays
- Never stiff, sticky, or waxy like mascaras or crayons
- Water-resistant formula, you can even swim in it
- No waxes, dyes, or parabens
- Can also be used to fill in hairlines and cover gaps to create the look of thicker hair
- Cruelty-Free
How to Use:
- Apply to dry hair roots, starting at the scalp and working outwards.
- Dust over temples or gray hairs as needed.
- To remove, simply shampoo hair.
BeautyFeatures Style Guide:
- Color Wow Root Cover Up is also available in Dark Brown, Light Brown, Blonde, Redhead and Platinum Blonde.
More info:
- Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup
Our Customers Said...
"Great to get a few weeks extra out of colour. Excellent product. Highly recommend. Worth the money too." - Siobhan
FAQ
Q: How long do the results of Color WOW Root Cover Up last?
A: The results of Color WOW Root Cover Up last from shampoo to shampoo, so you'll have to wash your hair for the product to come out. You can even swim in it!
Frequently Asked Questions
What is Color Wow Root Cover Up - Medium Brown?
How do I apply Color Wow Root Cover Up - Medium Brown?
Is Color Wow Root Cover Up - Medium Brown suitable for all hair types?
How long does one compact of Color Wow Root Cover Up - Medium Brown last?
Can I use Color Wow Root Cover Up - Medium Brown to cover thinning areas?
Is Color Wow Root Cover Up - Medium Brown water-resistant?
Does Color Wow Root Cover Up - Medium Brown contain any harmful chemicals?
Can I use Color Wow Root Cover Up - Medium Brown on color-treated hair?
Is Color Wow Root Cover Up - Medium Brown cruelty-free?
What are the key ingredients in Color Wow Root Cover Up - Medium Brown?
Ingredients
Shipping And Returns
in Ireland and Northern Ireland
- NEXT DAY DELIVERY IRELAND
- SMS and Email Alerts
- Order before 2pm for same day dispatch
- 98% of all orders are delivered next working day
Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from the courier and someone will need to sign for the parcel on delivery.
- For full Delivery Terms visit our Delivery Page
- For hassle free returns visit our Returns Section
Product Reviews
22 Reviews
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Covers well
Covers well
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Excellent product
Fabulous product.!!! Highly recommend to anyone who wants to get longer between salon visits. Really great on grey roots. Covers well and doesn't wear off until you wash your hair. The perfect solution.
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Hi there I was very
Hi there I was very happy with the assistance I received when I rang your company.I spoke with a very helpful guy.I made my order online and made an error,when I called back he rectified my order,I had given wrong shade of my WOW root concealer.I received my order the following morning.I will order agsin from you in the near future Thank you Kind Regards Deirdre
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Great find, works perfect, great
Great find, works perfect, great coverage, have yet to see does it last till next wash
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Very good service
Very quick delivery
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Very handy, but isn't amazing
Very handy, but isn't amazing at covering
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Wow!
Excellent service. Product exactly as described and delivered within 2 days.
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A little gem!
Great product, very handy quick fix and not messy. Might seem expensive but it lasts for ages so worth the money. Would highly recommend.
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Good product
My hairdresser recommended, really like it, much prefer it to the spray cover ups, it’s not as sticky and Matt looking. Good delivery from Beauty Features, hassle free as always.
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Grey root cover up to the rescue!
As a temporary measure I found this to be very good. Just take care applying close to the hairline. Found it much better than Josh Wood products. Fast to apply and really made an instant difference. Thank you!
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Best one on the market
Have been using this cover up for the last couple of years and find it is excellent and exceeds other brands on the market. Granted it is one of the more expensive options but it's worth the money. In addition to covering up the grays it is very good for filling in any gaps if you suffer from fine/thin hair at the front/crown. The cover up doesn't fade between washes.
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Covers grey roots beautifully!
I love this product! Much better than wet crayons or wet sprays that come off on your sunglasses on top of your head and fingers. Colour Wow does not come off and covers grey instantly and stays on. Well worth the price!
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Wow
Lives up to its name, a great easy to use product to cover up those nasty greys peeking through
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Wow!
WOW is right! This is the best root touch up product ever for me. Comes in a portable small oblong compact with creme and powder based product inside and a perfect application brush. Comes in every color imaginable and is easy to use Doesn't spill or flake Waterproof and doesn't rub off in rain or if it gets wet.
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Love it. It's great to
Love it. It's great to colour my roots at my middle parting. Looks good for my eyebrows put on with the little brush side
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Excellent all round
Great to get a few weeks extra out of colour. Excellent product. Highly recommend. Worth the money too.
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Great product
This really works so well, wish I had discovered it years ago!
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Colour Wow Medium brown cover up
Very good product, covers grey, blends in well, doesn't look sticky like a crayon can, ideal for touch ups in between colouring roots. Medium brown is perfect for dark brown hair like mine, covers the white (not grey!) roots perfectly. Buy it!
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Color wow root cover up
Great product covers grey very well would highly recommend great product
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Med Brown Root Cover Up
Very good colour match, doesn't look powdery on the hair. Ideal for touch ups but time consuming for larger areas.
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A Wonderful Find!!
This product is a money and time saver! I use it on my light/dark brown hair. It extends the time between visits to the hairdressers and my occasional home dyes. A couple of minutes in the morning is all it takes. I found choosing the right colour is very important: too light, and it makes little visible difference. I'd recommend going one tone darker than the current hair colour to recreate natural roots.
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A wonderful find!
This product is a money and time saver! I use it on my light/dark brown hair. It extends the time between visits to the hairdressers and my occasional home dyes. A couple of minutes in the morning is all it takes. I found choosing the right colour is very important: too light, and it makes little visible difference. I'd recommend going one tone darker than the current hair colour to recreate natural roots.
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