Description
Who's it for?
Red hair to touch up roots.
Introduction:
A coverup for coloured hair, Color Wow instantly and seamlessly camouflages grey roots and regrowth!
- Innovative powder compound blends naturally to conceal roots and grey between salon visits.
- Long-wearing, non-oily formula: stays put until your next shampoo.
- Contains light-reflecting particles for added luster.
- Instantly and naturally conceals roots and greys.
- Finely milled, pressed powder comes in a mirrored compact.
- Fast, easy, no mess.
- 60 Applications Kit.
- With dual-tipped brush for customised application.
How to Use:
- Dry and style hair as desired.
- Apply to roots starting at the scalp and working outwards.
- Dust over temples or grey hairs as needed.
- Shampoo hair to remove.
BeautyFeatures Style Guide:
- Also available in: Dark Brown, Light Brown, Blonde and Platinum Blonde.
More info:
- Winner of the 2013 Allure Beauty Awards for Most Innovative Beauty Breakthrough Product of the Year and Best Root Coverup
Frequently Asked Questions
What is Color Wow Root Cover Up - Redhead?
How do I apply Color Wow Root Cover Up?
Is Color Wow Root Cover Up water-resistant?
Can Color Wow Root Cover Up be used on eyebrows?
Is Color Wow Root Cover Up suitable for all shades of red hair?
How long does one compact of Color Wow Root Cover Up last?
Is Color Wow Root Cover Up free from harmful ingredients?
Can Color Wow Root Cover Up be used to extend highlights?
Ingredients
Shipping And Returns
in Ireland and Northern Ireland
- NEXT DAY DELIVERY IRELAND
- SMS and Email Alerts
- Order before 2pm for same day dispatch
- 98% of all orders are delivered next working day
Your order will leave our warehouse in Bray, Co Wicklow and be delivered the next working day. You will receive SMS & email tracking updates from the courier and someone will need to sign for the parcel on delivery.
- For full Delivery Terms visit our Delivery Page
- For hassle free returns visit our Returns Section
Product Reviews
9 Reviews
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Root touch up
Excellent product, gives great coverage to grey regrowth, looks very natural, stays in place till washed out Wouldn’t be without it
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Color cover up red
Great
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5 Star
5 Star
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Color Wow
Amazing service as always from Beauty Features...always next day delivery!
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WOW Root Cover Up
Love this product...so easy to use... and it has got me through COVID Lasts until you wash it out. Brilliant
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CIARA MOONEY COLOR WOW
Great
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I love it!
This worked really well as eyebrow color. I only needed a tiny little brush to fill in gaps and add definition, so it would have lasted forever for that purpose. I only needed to apply once a day. Lasting power was amazing compared to waxy pens.
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Reasonably good
the grey bits I want to cover between visits to hairdresser are hairline near my face so found this product ok - suspect it might be more successful on blonde or dark hair. Red not easy to blend - will use it again but not as good as I expected
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Fantastic
This is my new best friend when I first used it the girls at work thought I had got my hair done as it completely covered my roots
Routine Builder
Perfect Pairing
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