Sulphate Free Haircare

Who's it For? Anyone who wants shiny hair! Introduction This Alfaparf Semi Di Lino Diamond Gift Set includes three of Alfaparf’s bestselling shine-boosting products, designed to bring back light and radiance to your hair. This set...

Who's it For? Damaged Hair Introduction The Alfaparf Reconstruction Gift set is the perfect present for anyone who wants to repair their hair. Featuring three haircare heroes to nourish and replenish your tresses, this set contains the...

Who's it For? Dry hair in need of moisture Introduction Introducing the NEW Alfaparf Semi Di Lino Moisture Gift Set for 2024! This trio of hair treats is the perfect gift for anyone with dry hair that is prone to tangling. Featuring three bestsellers...

Who's it for? Dry colour treated hair to keep it protected and hydrated. Introduction: Moisturise your dry hair with this hydrating duo, allow the nourishing formula to cover the hair and quench the thirst for hydration. Advanced Hydrating...

Who's it For? The Color WOW Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment 200ml is designed for individuals with all hair types who struggle with frizz and lackluster hair. Whether you have straight, wavy, curly, or coily hair, this...

Who's it For? Dry Hair Introduction Revitalize and hydrate colour-treated hair with the Pureology Hydrate Discovery Set for Dry Hair. This trio includes travel-size Hydrate Shampoo and Conditioner, plus the Colour Fanatic Multi-Tasking Leave-In Spray...

Who's it For? Dry Hair Introduction This Alfaparf Semi Di Lino Moisture Duo contains two must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into healthy-looking, shiny and supple hair...

Who's it For? Dry, Dehydrated Hair Introduction Does dry, tangled hair leave you feeling frustrated? Embrace a touch of Milanese magic with the Alfaparf Semi Di Lino Moisture bundle. This bundle offers deep hydration solution for thirsty strands...

Who's it For? The Alfaparf Semi Di Lino Styling Thermal Protector is designed for individuals seeking to protect their hair from heat damage caused by styling tools such as hair dryers, flat irons, and curling irons. Its lightweight, dry spray formula...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Bundle contains three of our must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who's it For? Normal Hair  Introduction Three of our must-have products to revitalize, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love their Alfaparf Diamond Set! *Please Note that...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who is it for? Thin hair Introduction This scalp treatment from Kemon Actyva prevents hair loss and keeps the hair and scalp healthy, counteracts the effect of harmful free radicals. Regenerating treatment with sweet almond oil, extracts of...

Who's it for? Dry hair in need of nourishment. Introduction: Bring dry hair back to life with this Hair Care Trio. Get visibly soft hair that's easy to comb through and deeply nourished, with the moisture your hair needs for its new lease of life...

Who's it For? Anyone who wants shiny hair! Introduction This Alfaparf Semi Di Lino Diamond Gift Set includes three of Alfaparf’s bestselling shine-boosting products, designed to bring back light and radiance to your hair, plus a FREE...

Who's it For? Oily Scalp, Hair Loss Introduction Semi Di Lino Balancing low shampoo is designed for scalp with excessive sebum, that gently cleanses and normalizes the scalp.  While the Semi Di Lino Energizing Tonic is a re-balancing and...

Who's it For? Dry hair in need of moisture Introduction Introducing the NEW Alfaparf Semi Di Lino Moisture Gift Set for 2024! This trio of hair treats is the perfect gift for anyone with dry hair that is prone to tangling. Featuring three bestsellers...

Who's it For? Normal Hair lacking shine Introduction This bundle contains THREE must-have products to revitalise, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love this trio containing...

Who's it For? Styles that favour moisture over hold; smooth-textured looks. Introduction Plunge into deep hydration and reflective shine with HIGH DIVE. Formulated to smooth and seal the hair, it moisturizes, softens and drowns out frizz.  How to...

Who is it for? Thinning hair and loss  Introduction This shampoo cleanses, regenerates and helps to prevent hair loss, counteracting the damaging effects of free radicals. Provides a deep yet gentle cleanse, delivering a delightfully fresh and...

Who's it For? All Hair Types Introduction Alfaparf Semi Di Lino Sublime Detoxifying Low Shampoo gently cleanses and provides intensive cleansing, removing cosmetic product residue, hard water minerals, chlorine, excess oil, impurities and pollutant...

Who's it For? Fine, Thinning & Aging Hair Introduction The Alfaparf Semi Di Lino Density Gift Set is a targeted haircare kit designed to strengthen thinning or fragile hair, helping to enhance hair density and fullness. Featuring three...

Who’s It For Perfect for anyone struggling with dry scalp, breakage, thinning, or hair prone to split ends—especially popular among textured and chemically processed hair types looking to boost strength and retention. Introduction This...

Who’s it For? Sensitive Scalps. prone to dandruff Introduction Symbiose Purifying Anti-Dandruff Cellular Shampoo by Kérastase is a silicone and sulphate-free purifying anti-dandruff cellular shampoo for oily sensitive scalp prone to...

Who's it For? Thinning Hair  Introduction Introducing the Alfaparf Semi Di Lino Density Shampoo & Conditioner Duo with FREE Detangling Hairbrush! This duo delivers body for thicker, more revitalised hair. This vegan, cruelty-free duo...

Who's it For? All hair types. Introduction:  A glorious moisturizing mask intended for hair rehydration, softening and detangling. To replace missing moisture, it saturates hair with necessary moisturizers. For ideal softness and manageability,...

Who's it For? Damaged Hair Introduction This Alfaparf Semi Di Lino Reconstruction bundle targets weak, over-processed or brittle hair, repairing the structure from the inside out. This duo also contains a FREE BeautyFeatures Detangling...

Who’s it for? All Hair Types Introduction Alfaparf Milano Keratin Therapy Lisse Design Keratin Refill (100ml) is a silky, lightweight fluid which recharges the hair with Keratin and Collagen, leaving it smooth and free from tangles.Formulated with...

Who's it For? Anti-Frizz Introduction Cleanses respecting the scalp’s natural balance. Leaves hair with fewer tangles, easier to comb. Hydrates and smooths the fibre, leaving hair silky and manageable. How to...

Who's it For? All Hair Types Introduction: Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage & color shift. It can create damage to the hair fiber, undesirable reflects can appear &...

Who's it For? Normal Hair lacking shine Introduction This bundle contains THREE must-have products to revitalise, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love this trio containing...

Who is it for? Damaged colour-treated hair Introduction Gentle, concentrated ZeroSulfate® shampoo that helps fortify micro-scarred, damaged colour-treated hair.  Concentrated, fortifying sulphate-free shampoo for damaged hair (heat or...

Who's it For? Dry Hair Introduction This Alfaparf Semi Di Lino Moisture Duo contains two must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into healthy-looking, shiny and supple hair...

Who's it For? Dry, damaged or colour-treated hair. Introduction: A cleanser intended to hydrate, smooth and maintain moisture balance. Returns dehydrated, frizzy and colour-treated hair to perfect health with optimal hydration. Benefits: Gentle...

Who’s it For? For Very Dry, Colour Treated Hair Introduction The gold standard of transformative treatments. Revive the most mature hair at your ends back to a golden state with our most indulgent shampoo that instantly renews softness and shine...

Who's it For? All hair types looking for added softness and frizz control. Introduction It’s the beauty nectar for every hair type. The Bellessere Oil protects the shaft with an ultra-light film that adds a silky soft feel and controls frizz...

Who's it for? Damaged hair in need of repair. Introduction: This all-in-one treatment adds strength and repairs your hair while protecting it's colour. The pH balancing conditioner also helps to protect the hair from external factors. 56% less breakage*...

Who is it for? All hair types Introduction A flexible hairspray for building long-lasting styles with movable yet strong hold. Lightweight, workable formula Delivers a reflective shield of shine that fights fizz and humidity, yet brushes out easily ...

Who's it For? All hair types. Introduction: A dry shampoo that is water-free and intended to prolong the life of your hairstyle between washing. It collects scalp oil and debris. Creates weightless texture and fresh control of styling. Gentle cleanse /...

Who's it For? All Hair Types Introduction A versatile styling spray designed to create volume, bounce and texture. Lifts hair strands at the roots to enhance styling fullness and resists against humidity. Light-weight / moisturise and smooth / no...

Who's it For? Ideal for those with curly or wavy hair, looking to define curls while maintaining flexibility and shine. Introduction Semi di Lino Flexible Mousse creates elastic support, providing flexibility and definition to curls. It leaves hair...

Who's it For? Oily, flat or fine-textured hair. Introduction: A weightless cleanser intended to maximize natural volume and enhance bounce and shine. To maximize styling fullness, it eliminates oily residue swiftly and with ease. Benefits: Weightless,...

Who's it for? Colour-treated hair Introduction Specifically developed for coloured hair, this lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave...

Who's it For? All hair types. Introduction: A purifying cleanser that is intended to help eliminate chlorine, contaminants, sticky oil and styling residue efficiently. It revitalizes your hair and maintains  a healthy moisture balance. Benefits:...

Who is it for? Dry, Damaged hair Introduction A leave-in reconstructing treatment enriched with Bond Creator Complex (BCC). Optimises the reconstruction effect of the Nuova Fibra system, leaving the hair instantly silky and soft from mid-shaft to ends ...

Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry and...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who’s It For? This bundle is ideal for anyone with colour-treated, highlighted, or sensitised hair looking to protect their strands from the damaging effects of metal particles found in water. Whether you regularly visit the salon or simply want...

Who is it for? Coloured, stressed or damaged hair Introduction The gentle, nourishing formula removes impurities while restoring moisture and repairing hair from within. Nourishing ingredients include Argan oil, reconstructive keratin and...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

Who's it For? Suitable for blonde and grey hair types. Introduction This is a luxurious, moisture-rich conditioner designed to enhance and protect blond and grey hair, countering brassy tones and restoring vibrant shine. Colour-intensifying formula...

Who's it For? Perfect for blonde or grey hair. Introduction Experience vibrant blonde hair with this purple shampoo. This lavender-infused shampoo rescues dulled colour, adds shine, and counteracts brassy tones. Enhances blonde tones in yellow and...

Who’s it for? Hair in need of hold and shine for natural hairstyles on-the-go. Introduction: Moroccanoil® Luminous Hairspray Medium is a lightweight, workable hairspray that veils hair in a reflective shield of shine that fights frizz and...

Who’s it For? Fine, Flat Hair Introduction Are you tired of flat, lifeless hair? Do you dream of having the kind of hair that turns heads and makes a statement? Living Proof Full Dry Volume & Texture Spray is your solution. This...

Who’s it For? Dry & Frizzy Hair  Introduction This bundle is specially crafted for individuals with rebellious, dry, and frizzy hair seeking a comprehensive solution to tame and nourish their locks. Say goodbye to unruly hair days...

Who’s it For? All Hair Types Introduction The Revlon Professional UniqOne™ All in One Shampoo 490ml is a special shampoo that does 10 things to your hair in one step. It works for all hair types and makes your hair clean, healthy, soft,...

Who’s it For? Dry and coarse hair Introduction Add an extra layer of moisture and shine to your styling routine with the Redken All Soft Mega Curls Moisture Restore Leave-In Hair Treatment. The formula features an exclusive 5% moisture complex that...

Who’s it For? Ideal for all hair types, especially colour-treated hair. Introduction Cleanse your hair of metal buildup with the L'Oréal Professionnel Metal Detox Cleansing Cream Shampoo. Over time, metals like copper can accumulate in...

Who's it For? Thin & Aging Hair Introduction Introducing this professional thickening treatment for thin and aging hair! It offers a replenishing & nourishing action, delivering body to the hair. The results? The hair fibre regains thickness, and...

Who’s it For? Undefined, dry, frizzy, dull, dehydrated and unmanageable wavy, curly and coily hair Introduction Transform your curls with Redken Sculpting Curl Gel, a professional-grade styling product that delivers exceptional curl definition and...

Who's it For? Dry, colour-treated, damaged hair Introduction Skip the juice cleanse and go straight to this weekly treatment. Like a vitamin shot for your hair, this mask boosts shine while intensely moisturizing and gives essential nutrients to all hair...

Who’s it For? Damaged, chemically-processed wavy, curly and coily hair. Recommended for curl patterns 4-8 (3A-4C) & suitable for curl patterns 3+ (2B and beyond). Introduction Experience the ultimate in hair care with Redken Acidic Bonding...

Who’s it for? For Curly, Coily Hair  Introduction Expertly blended with the brand's powerful Profaxil 18 complex, the Color Wow Flo-Etry Vital Natural Supplement delivers intense moisture to dry, brittle curls. The high-performance...

Who's it For? Damaged hair Introduction Moroccanoil Moisture Repair Conditioner is ideal for hair damaged by over processing, colour damage and heat styling. Soothes dry, damaged hair Leaves hair soft, manageable and noticeably smoother Safe...

Who's it For? Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment is ideal for all hair types who struggle with frizz and lacklustre hair. Whether you have straight, wavy, curly, or coily hair, this innovative treatment is here to...

Who's it For? Suitable for all hair types, especially damaged and brittle hair. Introduction Revitalize your hair with Kevin Murphy's Shampoo Repair Me Wash, a powerful restorative and reconstructing shampoo enriched with proteins from Bamboo and Silk...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who’s it For? For people with dry, damaged, or dehydrated hair. Introduction The Joico Moisture Recovery Treatment Balm 250ml is a deep-conditioning hair treatment designed to provide intense hydration and nourishment to dry, damaged, or...

Who's it For? Ideal for individuals seeking a quick and easy way to detangle their hair, reduce frizz, and speed up their blow-drying routine. It is suitable for all hair types and especially beneficial for those who want smooth, manageable hair without...

Who's it For? Dry hair Introduction: Moroccanoil Hydrating Conditioner features a gentle, moisturising formula packed with nourishing and hydrating ingredients. Restores optimal hydration levels thanks to antioxidant-rich Argan oil and red...

Who is it for? Blonde hair Introduction Cleanses, restores and tones blonde colour-treated hair. The ZeroSulfate Shampoo formula with violet pigments and the exclusive AntifadeComplex® help keep blonde hair toned and to neutralizes brassiness Works...

Who's it For? All Hair types - Good for : Soft hold on waves to ringlet curls. Works on any length of hair. Introduction For shapeable body, volume and shine, use CHIFFON, our lightweight mousse that gives the perfect balance of softness and...

Who's it For? Fine, Flat Hair  Introduction A volumizing conditioner that gently detangles and promotes shine, manageability, and hydration without weighing fine hair down. Detangle your hair while amplifying its volume with Moroccanoil®...

Who's it For? Dry hair Introduction Moroccanoil Hydrating Shampoo features a gentle, moisturising formula that infuses dehydrated hair with antioxidant-rich argan oil, Vitamins A and E, red algae and other replenishing nutrients.  Argan Oil...

Who’s it For? All Hair Types Introduction The Living Proof Perfect Hair Day Weightless Mask not only hydrates and nourishes but also provides protection against the daily stresses your hair faces. It shields against UV damage, heat styling,...

Who's it For? Suitable for all hair types. Introduction A dry finishing hairspray with the power to mold, form, and shape while providing freedom of movement. Experience a blend of Tapioca Starch and essences of Virginian Cedar Wood and Patchouli...

Who's it For? Ideal for cool faux-blonde and grey hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable...

Who’s it For? Curly Hair Introduction The Redken All Soft Mega Curl Shampoo is specially designed for curly and coily hair, providing gentle cleansing and intense nourishment. Its formula is enriched with a 2% Nourish Complex and Aloe Vera to...

Who's it For? Sensitised or damaged colour-treated hair Introduction Kérastase’s Chroma Absolu Bain Limpid Shampoo is a gentle, cleansing formula that nourishes and protects colour-treated hair. Protects hair colour from stripping or fading...

Who's it For? All hair types. Introduction: A luxury reinforcement therapy intended to rejuvenate hair in 60 seconds. Return your hair's structure, tensile-strength, shine and balance. Rough, porous hair fibres are smoothed into a comfortable and...

Who's it For? Blocks humidity, adds moisture and noticeable shine. Introduction Keep your locks spinning with TURNTABLE. This curl-defining crème is lightweight and designed to nourish and shape without weighing down wavy and curly hair or making...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...

Who is it for? Frizzy, unruly hair Introduction Smooth hair while protecting colour vibrancy with this ZeroSulfate Conditioner. Softens and tames the cuticle surface, smoothing and replenishing unruly hairThermal anti-fade complex guarantees long...

Who's it For? Natural blonde, pre-lightened blonde or grey hair.  Introduction: In natural blonde, pre-lightened blonde and grey hair, this gentle cleanser's violet pigments produce cool pale reflections to gently tone pale yellow, gold or brassy...

Who is it For? Fine Hair Introduction A volumising, body-building, silicone-free conditioning treatment for fine hair with a fluid and ultra-light texture. High concentration of active ingredients to deliver volume and body to hair Makes detangling...

Who's it For? Dry, damaged, brittle hair Introduction A hair-reconstructing shampoo enriched with Bond Creator Complex (BCC). Helps to repair brittle and damaged hair as it cleanses Restores the hair’s natural strength and beauty Delivers...

Who is it For? Fine Hair Introduction A body-building and volumizing, silicone-free shampoo. Cleanses gently, respecting the scalp’s natural balance Ultra-light, gel-effect texture with ingredients that make the hair easier to detangle Leaves...

Who is it for? Frizzy, unruly hair Introduction Smooth hair while protecting colour vibrancy with this ZeroSulfate Conditioner. Softens and tames the cuticle surface, smoothing and replenishing unruly hairThermal anti-fade complex guarantees long...

Who's it For? Dry, dull hair Introduction Smoothing balm for hair and skin soft and silky. It makes the hair shiny and disentangle, without weighing it down. It contains argan oil and sweet almond, with emollient, nourishing and protective. The Linseed...

Who's it For? All Hair Types Introduction: Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage & colour shift. It can create damage to the hair fibre, undesirable reflects can appear &...

Who’s it for? Fine, dry hair Introduction Pureology Hydrate Sheer Shampoo is a lightweight, daily shampoo specially created for fine, dry, color-treated hair. It's highly concentrated so you just need a small amount to cleanse hair and...

Who's it For? Those looking to add subtle volume to their hair Introduction Perfect your hairstyling routine with the Alfaparf Semi di Lino Texturizing Balm, designed to provide a natural finish while adding subtle volume. This balm hydrates and...

Who’s it For? Waves, Curls and Coils Introduction Living Proof understands that and has formulated a conditioner specifically tailored to cater to the needs of curly hair. Our Curl Conditioner is the perfect companion for those who want to...

Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry...

Suitable for: Coloured hair Introduction: Refresh your hair from root to tip with the Color WOW Color Security Shampoo. Using our gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying.The...

Who's it For? All hair types. Introduction: Targeted cleanse to better treat and manage dandruff, flaking, scale and other minor scalp problems. Nourishing sea minerals and peppermint extract soothe relieves you from itching, redness and an irritated...

Who's it for? Dehydrated, brittle hair in need of some nourishment. Introduction: Restore brittle damaged hair and prevent split ends with this hydrating conditioner. Hair is healthier and moisturised after use. Helps hair retain natural oils for fewer...

Who's it for? Curly hair for increased definition and volume. Introduction: Enhance your natural curls by adding bounce, volume, definition and shine with this Shea Butter enriched formula. Activates curls revealing frizz-free, bouncy curls. Delivers...

Who's it for? Great for natural and coloured hair for repairing damage. Introduction: Made with pure shea butter, this shampoo works on hair to reduce and repair breakage, cleanse and moisturise. Rich lather removes heavy buildup. Gentle formula...

Who's it for? Curly hair looking for definition and shine. Introduction: This Shea Butter infused formula will have your hair smooth and soft with elongated, defined curls.  Defines curls without weighing down hair. Moisturises & strengthens...