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Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

Who is it for? Dry and very dry hair Introduction Award 2020 winner for the “Best Pro Shampoo + Conditioner for Moisture. Joico Moisture Recovery Shampoo is perfect for Dry-to-extremely-dry strands in need of moisture rescue. ...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who is it for? Fine hair Introduction A conditioner specifically designed to add volume and bounce to fine hair. Fuller, thicker, bouncier hair Provides long-lasting humidity protection Instantly adds shine Adds instant body without weighing...

Who is it for? This Joico Color Therapy shampoo is specifically designed for colour-treated hair. Introduction This gentle cleanser protects and enhances the life of your hair colour, adding vibrancy and longevity. Significantly improves colour...

Who is it For? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo and Conditioner bundle How to use: Shampoo: Saturate hair thoroughly with...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

Who is it for? Damaged hair Introduction Joico K-Pak Color Therapy Conditioner is perfect for color-treated, structurally-weak hair that’s been highlighted or lightened. Quadrabond Peptide Complex attaches to the damaged sites of the hair...

Who is it for? All hair types Introduction A light hold protective finishing spray that delivers protection from volume-deflating humidity. It creates an invisible protective barrier around each hair strand to lock out humidity, eliminate frizz, and keep...

Who's it For All hair types, from fine to coarse Set Contains: Joico - K-Pak Shampoo 300ml Joico - K-Pak Conditioner 250ml How to Use: Shampoo: Shampoo and rinse out Repeat if needed Conditioner:  After shampooing, apply to hair...

Who's it For? Fine/Medium, Dry Hair Introduction Say goodbye to dry hair! Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless! HydraSplash Hydrating Conditioner brilliantly detangles and replenishes...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who's it For? Suitable for all hair types, especially dry and dehydrated hair. Introduction This delightful package is not only rich in hair-loving nutrients but also comes elegantly packaged in a stunning gift box, making it a joy to receive and use...

Who’s It For This gift set is perfect for anyone with blonde, bleached, highlighted, or lightened hair who wants to maintain brightness, tone down brassiness, and nourish fragile strands. It’s ideal for those who regularly use bleach, toner,...

Who’s It For The Joico K-Pak Reconstruction Gift Set is ideal for damaged, over-processed, or chemically treated hair in need of repair and strength. Perfect for anyone who frequently colors, bleaches, straightens, or heat-styles their hair, this...

Who’s It For Perfect for anyone wanting to strengthen, protect, and maintain healthy hair, this gift set is ideal for those who colour, bleach, or heat-style regularly. If your hair feels dry, weak, or dull, Joico’s Defy Damage range helps...

Who’s It For Anyone with blonde, bleached, highlighted, or lightened hair longing for cooler, brighter tones. Introduction Get ready to shine through the season with the Joico Blonde Life Violet Christmas Gift Set 2025, a targeted duo designed...

Who’s It For Ideal for fine to medium, dry hair in need of lightweight hydration. Perfect for anyone who wants soft, shiny, and manageable hair without heaviness. Introduction The Joico HydraSplash Christmas Gift Set 2025 delivers essential...

Who’s It For Ideal for individuals with fine, limp, or flat hair seeking to add lightweight volume and body without sacrificing softness or manageability. Perfect for those desiring sulfate-free, vegan, and cruelty-free haircare solutions...

Who's it For? Long lasting Colour Vibrancy Introduction Dye-ing to preserve that fierce, fabulous, vibrant colour long after your salon visit? Commit for the long haul with Joico Colourful gift set. Formulated with nourishing Camellia Oil and...

Who's it for? Damaged hair in need of repair. Introduction: Say hey to the slumber party for your hair! This overnight treatment, nourishes your hair while you sleep, strengthening the bonds and preserving your hair colour. With a brilliant formula...

Who is it for? Damaged Hair Introduction Intensive UV protection cream that helps protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring. New Smart Release...

Who's it For? Long lasting Colour Vibrancy Introduction A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it...

Who's it for? Anyone with fine hair looking for volume. Introduction Get some extra Volume with the new Joico Joifull Volume Conditioner 250ml. Do you want that bouncy hair feel? Then this is for you! Fuller, thicker, bouncier...

Who's it For? Damaged Hair Introduction Experience the ultimate fusion of Joico's renowned hair repair legacy and the formidable prowess of damage control in one exceptional product: KBOND20 Power Masque from Defy Damage. This groundbreaking...

Who's it For? Blonde/Lightened Hair Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who's it For? Blonde/Lightened Hair Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who's it For? Blonde/Lightened Hair  Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who's it for? Blonde hair Introduction Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while...

Who's it For? Long lasting color vibrancy  Introduction This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady...

Who is it for? Dry hair Introduction The Joico K-PAK Chelating Shampoo is a deeply detoxifying shampoo which clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling...

Who is it for? Damaged hair  Introduction Intensive, restructuring and bond-strengthening shampoo with New SmartRelease Technology: continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Delivers soft, silky, shiny,...

Who is it for? Damaged hair  Introduction This intensive, bond-strengthening conditioner replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...

Who’s it For? All Hair Types Introduction Joico Youth Lock Shampoo is a shampoo that contains collagen and provides a gentle cleansing experience. It is suitable for all hair types, particularly for hair that may appear dull, brittle, or lacking...

Who is it for? Damaged hair Introduction: This deeply nourishing conditioner from Joico treats extreme dryness and damage caused by heat styling, bleaching, and more. Delivers moisture, silkiness, detangling and strength. With just one use, this...

Who’s it For? All Hair Types, especially dry, frizzy and unruly hair. Introduction The Joico Youth Lock Treatment Mask is a revolutionary hair treatment infused with collagen, offering an abundance of nourishment. This transformative formula...

Who is it for? Damaged Hair IntroductionIntensive UV protection cream that helps protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring. New SmartRealease...

Who is it for? All hair types, from fine to coarse Introduction: K-Pak Shampoo makes cleansing the first step of a complete reconstruction process specifically designed for hair damaged by thermal styling or harsh chemical services. Joico K-Pak Shampoo...

Who’s it For? All hair types, particularly those with fine or limp hair that need extra body and fullness. Introduction Joico Body Shake provides volume, texture, and hold, it's spray bottle makes it easy to apply to the hair. The formula...

Who’s it For? All Hair Types Introduction Introducing the Joico Youth Lock Conditioner, a weightless conditioner infused with collagen, specially designed for various hair types, particularly those that appear lackluster, fragile, or in need of...

Who's it for? Blonde hair to hydrate and illuminate. Introduction: The Joico Blonde Life Brightening Masque instantly hydrates, softens, and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing. Instantly...

Who's it for? Thinning hair, Dark brown Introduction Joico Tint Shot Root Concealer Spray has been developed with the Joico's innovative Bio-Advanced Peptide Complex. This lightweight, fast-drying spray  seamlessly blends to deliver a natural...

Who is it for? Frizzy, dry hair Introduction Intense Hydrator is a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to parched, brittle hair due to bleaching, chemical treatments, hot tools styling, environmental...

Who's it For? Damaged Hair Introduction Embark on a swift journey to stronger hair with IN A FLASH by Defy Damage. Harnessing the innovative power of Defy Damage, this quick-acting formula initiates a dazzling transformation in just 7 seconds, visible...

Who’s it For? For people with dry, damaged, or dehydrated hair. Introduction The Joico Moisture Recovery Treatment Balm 250ml is a deep-conditioning hair treatment designed to provide intense hydration and nourishment to dry, damaged, or...

Who is it for? Damaged hair IntroductionIntensive, bond-strengthening shampoo that delivers soft, silky, shiny, healthy-looking hair. New SmartRelease Technology continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin...

Who’s it For? All Hair Types Introduction Say goodbye to frustrating tangles and hello to silky smooth hair with Joico INNERJOI Hydrate Detangler. This 50ml miracle worker is designed to instantly detangle, hydrate, and revitalize your locks...

Who is it for? Damaged, colour-treated hair Introduction Intensive, bond-strengthening hair masque that helps replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in a matter of minutes.  This powerful at-home...

Who’s it For? All Hair Types Introduction Introducing the Joico Youth Lock Blow Out Creme, a hair protectant infused with collagen. Suitable for every hair type, this remarkable product forms a safeguarding barrier to shield your hair from...

Who’s it For? Damaged Hair  Introduction Strengthen Conditioner throws a knockout punch to damaged hair! This isn't your average conditioner - it's a one-stop shop for hair rehab. Just one use and you'll feel the difference: strong, healthy...

Who's it For? All Hair types Introduction: Joico Weekend Hair Dry Shampoo not only extends your 'do for days but doubles the longevity of haircolor to keep the big fade away Instantly absorbs excess oil at the roots Hair feels refreshed and...

Who's it For? Frizz, weakened hair Introduction Get the blowout of your dreams with New Joico Dream Blowout— the one-and-done blow-drying solution that saves major time, protects hair from thermal damage, protects your ‘do against humidity,...

Who is it for? All hair types Introduction This multitasking hair product builds texture and volume on any hair type, creating a great foundation for updo styling and absorbing excess oil. Unique shake formula turns powder into mist for easy application...

Who’s it for? Thick, Coarse Hair Introduction Locking in shine and hydration, while locking out pollution and humidity, JoiGel Firm is tough enough to tackle thick, coarse hair. It’s your one-and-done styler that adds body, volume, and...

Who's it For? Fine/Medium, Dry hair Introduction Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny...

Who’s it For? Dry, damaged, or brittle hair Introduction Experience the ultimate in hair hydration with Joico INNERJOI Hydrate Shampoo. This luxurious shampoo is crafted to deliver a powerful blend of moisture and nourishment, transforming dry,...

Who’s it For? Dry, damaged, or frizzy hair Introduction Transform your hair care routine with Joico INNERJOI Hydrate Conditioner. This luxurious conditioner is designed to deliver intense hydration and nourishment to parched locks, leaving them...

Who’s it For? Dry, damaged, or brittle hair Introduction Experience the ultimate in hair hydration with Joico INNERJOI Hydrate Shampoo. This luxurious shampoo is crafted to deliver a powerful blend of moisture and nourishment, transforming dry,...

Who’s it For? Colour Protection Introduction Discover the ultimate in hair preservation with Joico INNERJOI Preserve Conditioner. Formulated with cutting-edge technology and enriched with a unique blend of natural ingredients, this conditioner...

Who's it For? Colour-treated hair Introduction At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous colour vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands,...

Who is it for? Damaged hair Introduction Intensive, bond-strengthening conditioner that replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...

Who’s it For? Dry, damaged, or frizzy hair Introduction Transform your hair care routine with Joico INNERJOI Hydrate Conditioner. This luxurious conditioner is designed to deliver intense hydration and nourishment to parched locks, leaving them...

Who's it For? Instant Shine & UV Protection Introduction Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit...

Who's it For? Fine/Medium, Dry Hair Introduction A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher...

Who’s it For? Colour Treated hair Introduction Elevate your hair care routine with Joico INNERJOI Preserve Shampoo, a premium formula designed to protect and preserve the brilliance of colour-treated hair. This luxurious shampoo is infused with...

Who’s it For? Damaged Hair  Introduction Strengthen Conditioner throws a knockout punch to damaged hair! This isn't your average conditioner - it's a one-stop shop for hair rehab. Just one use and you'll feel the difference: strong, healthy...

Who’s it For? Colour Protection Introduction Discover the ultimate in hair preservation with Joico INNERJOI Preserve Conditioner. Formulated with cutting-edge technology and enriched with a unique blend of natural ingredients, this conditioner...

Who's it for? All hair types Introduction firm-hold aerosol spray locks in your finished style for all-day hold and support. How to use: Hold the can 20 to 30 cm from finished hairstyle and spray lightly to set the style in place. Repeat...

Who's it For? Individuals with naturally curly, coily, or wavy hair types. Introduction Are you seeking a styler that provides touchable definition, thermal protection, and minimized frizz all at once? Look no further than Curls Like Us Hydrate &...

Who's it For? Fine/Medium hair Introduction Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Retains your natural, air-dry look for up to 24...

Who's it For? Long lasting Color Vibrancy Introduction Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit...

Who’s it For? Colour Treated hair Introduction Elevate your hair care routine with Joico INNERJOI Preserve Shampoo, a premium formula designed to protect and preserve the brilliance of colour-treated hair. This luxurious shampoo is infused with...

Who's it For? All Hair styles Introduction Power up with an ultra-firm-hold hairspray that delivers a fine aerosol mist –minus flaking and frizz. With protection against humidity, heat styling, pollution*, and UV rays, this powerhouse of 3-day...

Who’s it For?  Colour protection Introduction Joico INNERJOI Preserve Protective Milk is designed for individuals seeking to maintain and protect their hair’s vitality and health. Ideal for all hair types, this lightweight, leave-in...

Who’s it For? Weakened prone, damaged hair Introduction Revitalize and fortify your hair with Joico INNERJOI Strengthen Shampoo. This powerful formula is designed to reinforce and protect your strands from the inside out, ensuring your hair...

Who is it for? All hair types Introduction A hair spritz formulated to add body and bounce to your style. With a unique nozzle that super-charges hair from any angle Non-greasy spray Creates ultimate definition and texture for gigantic results...

Who’s it For?  Colour protection Introduction Joico INNERJOI Preserve Protective Milk is designed for individuals seeking to maintain and protect their hair’s vitality and health. Ideal for all hair types, this lightweight, leave-in...

Who's it For? Suitable for all hair types, especially dry and dehydrated hair. Introduction Joico's gift set for 2024 features eco-friendly packaging! This delightful package is not only rich in hair-loving nutrients but also comes elegantly...

Who’s it For?  All Hair Types Introduction Discover the secret to flawless blowouts with Joico INNERJOI Blowout Créme. This innovative styling product provides a protective shield against heat damage, ensures long-lasting smoothness,...

Who’s it For? Ideal for those with straight to wavy hair Introduction Unleash your inner beach goddess with Joico INNERJOI Sea Salt Spray. This 150ml bottle is packed with the essence of oceanic beauty, designed to give your hair that coveted...

Who’s it For? Individuals with damaged, brittle, or weak hair Introduction Revitalize and restore your hair's natural strength with Joico INNERJOI Strengthen Masque. This luxurious 150ml treatment masque is designed to penetrate deeply into the...

Who's it For? Curly Hair Introduction: Embrace your natural curls with Joico Curl Confidence Defining Cream. This lightweight yet powerful cream is designed to enhance and define your curls while keeping them soft, bouncy, and full of life. With a...

Who's it For? Curly Hair Introduction Don’t let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelée that won’t flake on you. Key Ingredients: AquaLastik Technology: A blend...

Who's it For? Curly, wavy, or textured hair Introduction Ready to elevate your curls? Dive into CURLS LIKE US Smooth & Bounce! This lightweight, airy foam defines your curl pattern while delivering flexible hold and up to 3 days of humidity and...

Who's it For? Blonde Hair prone to knots and tangles Introduction Ideal for those with blonde, highlighted, or bleached hair, Joico Blonde Life Brightening Veil Detangler is perfect for anyone looking to strengthen, protect, and enhance the radiance...