Born in California in 2001, Pureology is a brand uniquely dedicated to colour-treated hair, the hair type most prone to damage, dullness and breakage. Pureology is also a pioneering brand in the ‘no nasties’ movement, as it is one of the first to develop haircare products with 100%vegan formulas, made with sustainably-sourced natural plant extracts and without animal products or by-products. For example, Pureology’s world-famous Zero Sulfate Shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping away colour.
With Pureology haircare products you get highly concentrated formulas, so you only need to use a tiny amount. You also get the added bonus of signature aromatherapy blends that will surround and soothe the senses as you clean and protect your hair!
Here at BeautyFeatures.ie we love the award-winning, sulphate-freePureology Pure Hydrate Bundle, enriched with the brand’s exclusive Anti-Fade Complex and infused with sandalwood, green tea and rose. This Pureology shampoo’s signature aromatherapy blend is a divine combination of Ylang Ylang, Bergamot, Anise and Patchouli, to achieve a Spa-like experience at home. We’re also huge fans of the Pureology Strength Cure Shampoo, designed to remove dulling residues with maximum respect for the scarred, sensitised cuticle, leaving hair fortified on the inside and soft on the outside. For a nourishing treatment, we recommend the Pureology Strength Cure Superfood Mask, including olive oil and goji berries to add moisture, strength, hydration and reduce tangling, knotting hair. For a volume boost, try the Pureology Instant Levitation Mist, which seeks to provide instant lift to your locks. Boasting an impressive amount of lasting power for up to 24 hours, the hair mist maintains volume and bounce from morning to night thanks to added key ingredient Xylose!
Searching for a shampoo tailored to a specific concern or hair type? Browse our full selection at BeautyFeatures.ie. We curate our offer and only stock the world’s best, most luxurious and high-performing brands. And we are Irish-owned, so you can order online with confidence. Order before 2pm for Next Day Delivery from our base in Co. Wicklow!