Born in California in 2001, Pureology is a brand uniquely dedicated to colour-treated hair, the hair type most prone to damage, dullness and breakage. Pureology is also a pioneering brand in the ‘no nasties’ movement, as it is one of the first to develop haircare products with 100% vegan formulas, made with sustainably-sourced natural plant extracts and without animal products or by-products. For example, Pureology’s world-famous Zero Sulfate Shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping away colour.
With Pureology haircare products you get highly concentrated formulas, so you only need to use a tiny amount. You also get the added bonus of signature aromatherapy blends that will surround and soothe the senses as you clean and protect your hair.
Here at BeautyFeatures.ie we love the award-winning, sulphate-free Pureology – Pure Hydrate Shampoo, enriched with the brand’s exclusive Anti-Fade Complex and infused with sandalwood, green tea and rose. This Pureology shampoo’s signature aromatherapy blend is a divine combination of Ylang Ylang, Bergamot, Anise and Patchouli, to achieve a Spa-like experience at home.
Searching for a shampoo tailored to a specific concern or hair type? Browse our full selection at BeautyFeatures.ie. We curate our offer and only stock the world’s best, most luxurious and high-performing brands. And we are Irish-owned, so you can order online with confidence.