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Known as the all in one skincare item on the market, backed up by research that proves it’s impact and not too expensive to add to your routine, so why haven’t you used retinol yet? I hear you asking.Well, as with all great things in life it isn’t as simple as buying a bottle and lathering it on your face (I wish), retinol takes a little more thought and effort to incorporate into your routine. This can scare people off as it seems complicated, but fear not, In this blog I’m going to help y …

Sophie MurrayThe beautiful Sophie is a Dublin based Influencer best known for her hilarious Agony Aunt, glam style and top quality selfcare. With a passion for selfcare Sophie knows how to keep up a good skincare and haircare routine. About Sophie:Hair - Naturally Mousey Blonde can be dry from colouring hair.Skin - Normal skin, suffers with dehydration and sensitivity.We asked Sophie in her own words, what are her go to products and why:Moroccanoil Treatment Light“This is my favourite hair …

Top Tips for Caring for your Skin in your 30sTurning 30 is a pivotal moment in most people’s lives. You feel more confident and comfortable in your skin, you care less about what other people think, you are starting to know exactly what you want from life…But it’s also ok to admit that the ageing process does cross your mind now and again. As skin cell turnover rate slows down and you start noticing the first subtle signs of ageing, you might start to worry. Well, we are here to tell you t …

There’s no doubting that we are a youth obsessed culture. You just have to look around you from social media, to magazines, to TV and film, we are bombarded with images of flawless skinned, size eight, inhumanly beautiful, forever young – looking women. So its unavoidable not to be affected on some level. Even the celebrities that we hold in the highest of regard appear younger and more youthful every day. Between keeping up with the Kardashians and the Joneses, we ladies are trying to hol …

Too often many of us once we have found a beauty product favourite that works for us - well we stick to it! Not realising that as we age our skin and its needs change requiring differing anti-ageing ingredients to stave off the onslaught of age, from the effects of simply growing older, summer holidays in Spain to air conditioned offices and diets in need of an overhaul, skin is reactive and we too must be reactive in our approach to preserving our youthful, glowing skin for longer!#1. Are …