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Who's it For? All Skin Types Introduction The Round Lab 1025 Dokdo Cleanser is a cult-favorite Korean skincare essential known for its skin-soothing, low-pH formula. Infused with deep sea water from Ulleungdo Island and gentle exfoliants, this...

Who's it For? All Skin Types Introduction A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky texture grips makeup for long-lasting wear Infused...

Who’s it For? Those who are looking for trendy eyebrows Introduction Effortlessly maintain beautiful brows with SOSU Cosmetics tweezers. Their secure grip and precision tips capture even the finest hairs. Achieve any brow style with ease, thanks...

Who's it For? Individuals with weak, damaged hair Introduction: A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases...

Who’s It For The Joico K-Pak Reconstruction Gift Set is ideal for damaged, over-processed, or chemically treated hair in need of repair and strength. Perfect for anyone who frequently colors, bleaches, straightens, or heat-styles their hair, this...

Who It’s For Ideal for those looking to brighten their smile while enjoying a premium brushing experience. Perfect for anyone seeking effective whitening with a refreshing minty flavour—without harsh abrasives or clinical vibes...

Who's it For? All Hair Types, Especially Frizzy Hair Introduction Achieve a glossy finish as smooth and reflective as the waters of Tahoe. A finishing serum that creates silky smoothness and fights frizz while protecting against heat styling. Take a...

Who is it for? Weakened hair prone to hair loss Introduction An intensive energizing treatment designed for weakened hair prone to hair loss. Its innovative formula acts directly on the dermal papilla to stimulate hair growth. Does not weigh down...

Who’s it For Anyone looking to target deep-set fine lines, fatigue signs, and elasticity loss around the eye area with a powerful yet soothing retinal-based formula. Introduction The KSECRET SEOUL 1988 Eye Cream – Retinal Liposome 4% +...

Who is it for? Coloured hair Introduction This luxurious, concentrated daily hydrating conditioner delivers soft, lustrous hair while protecting colour vibrancy thanks to its exclusive Anti FadeComplex. Advanced Hydrating Micro-Emulsion Technology...

Who is it For? Damaged or Chemically Treated Hair Introduction Repair and revive damaged, weakened hair with the Moroccanoil Moisture Repair Shampoo & Conditioner Duo. Specially formulated to strengthen and rebuild hair that has been damaged by...

Who’s it for? For women who are not afraid to stand out Introduction Zadig & Voltaire This Is Her! Eau de Parfum evokes the feeling of endless freedom and excitement. This composition walks the line between pure gentleness and a darker, more...

Who's it For? Coloured Treated Hair Introduction Defy damage with decadence using the Strength Cure Discovery Set, for stronger strands with a luscious, nourished feel.  Colour Fanatic Spray (200ml) Shampoo and Conditioner (50ml) How to...

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

Who's it For? All Skin Types Introduction Say goodbye to dull, dry skin in just 10 minutes with this rejuvenating, smoothie-inspired moisturizing mask. Packed with the goodness of Wheatgrass, Kale, and Nettle, it replenishes your skin with essential...

Who’s it For? Dry & Frizzy Hair  Introduction This bundle is specially crafted for individuals with rebellious, dry, and frizzy hair seeking a comprehensive solution to tame and nourish their locks. Say goodbye to unruly hair days...

Who's it For? Curly/Wavy Hair Introduction Gentle foam-free cleansing cream for waves and curls. It cleanses, hydrates and controls frizz, leaving defined, soft curls. This Alfaparf Curls Enhancing Conditioner has a light texture and can be used as...

Who’s It For? Fine lines or early signs of aging, dullness or uneven skin tone Introduction:  Estée Lauder’s Advanced Night Repair is a multi-recovery serum designed to support your skin’s natural overnight renewal...

Who’s it For? All Hair Types Introduction The Revlon Professional UniqOne™ All in One Shampoo 490ml is a special shampoo that does 10 things to your hair in one step. It works for all hair types and makes your hair clean, healthy, soft,...

Who's it for? All hair types, including damaged, bleached or coloured hair for restoring bonds. Introduction: Olaplex No. 5 Bond Maintenance Conditioner is a daily conditioner for bleached or coloured hair that may feel brittle or damaged. It...

Who's it For? Damaged Hair Introduction Embark on a swift journey to stronger hair with IN A FLASH by Defy Damage. Harnessing the innovative power of Defy Damage, this quick-acting formula initiates a dazzling transformation in just 7 seconds, visible...

Who's it For? Weak, damaged hair Introduction Revitalize your hair with the Alfaparf Semi Di Lino Reconstruction Light Mask. This luxurious hair treatment is designed to deeply nourish and strengthen hair fibres, providing a protective shield against...

Who's it For? All Hair Types Introduction Experience the transformative power of Cristalli Seta, a bi-phase silkening serum. This innovative formula revives your hair, leaving it feeling unbelievably soft and weightless, just like silk. Kind to...

Who's it For? Curly/Wavy Introduction This Alfaparf Semi Di Lino shampoo defines waves and curls. Gently cleanses, hydrates and makes hair soft, tangle-free and frizz-free.  Bio-based fragrance Urban Defence Pro - pollution shield for the...

Who's it For? Thin & Aging Hair Introduction Introducing this professional thickening treatment for thin and aging hair! It offers a replenishing & nourishing action, delivering body to the hair. The results? The hair fibre regains thickness, and...

Who's it For? All Hair Types Introduction A multi-benefit healthy hair serum, powered by OLAPLEX® technology. OLAPLEX® No.9 BOND PROTECTOR NOURISHING HAIR SERUM is a silicone-free, weightless, antioxidant-rich serum that enhances any hair...

Who is it for? Dull hair  Introduction This travel size Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and other harmful ingredients, it...

Who’s it For? Stressed and sensitive skin type Introduction Soothe stressed out skin with NEW Seoulista Calming Super Serum®. Formulated for sensitive skin, this gentle, lightweight serum is infused with powerhouse complex, Cicaplex®,...

Who's it For? Dry, colour-treated, damaged hair Introduction Skip the juice cleanse and go straight to this weekly treatment. Like a vitamin shot for your hair, this mask boosts shine while intensely moisturizing and gives essential nutrients to all hair...

Who's it for? All hair types especially those with visible damage. Introduction: Say hello to the newest addition to your favourite hair range. The Olaplex 8 is a multi benefit reparative hair mask that moisturises, smooths and adds body and...

Who's it For? All Skin Types Introduction Weleda Skin Food is a cult-favourite, multi-purpose moisturizer trusted since 1926. This ultra-rich, plant-based formula provides instant hydration and long-lasting moisture to dry, flaky skin. Whether you're...

Who is it for? All types/ dandruff Introduction Exfoliate and purify your scalp with the Alfaparf Semi Di Lino Scalp Rebalance Gentle Exfoliating Scrub. This Alfaparf exfoliating scrub cleanses deeply yet gently: perfect if you’re suffering from...

Who’s it For? All hair types, particularly those with fine or limp hair that need extra body and fullness. Introduction Joico Body Shake provides volume, texture, and hold, it's spray bottle makes it easy to apply to the hair. The formula...

Who is it For? Fine / Flat Hair Introduction Hello volume! This Alfaparf Volumizing Spray is specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who's it For? Brown/ Dark Hair Introduction This conditioner from the NEW Brunette line from Alfaparf enhances brown and dark hair, both natural and treated. It detangles and neutralises unwanted orange tones and deeply nourishes and revitalises the...

Who’s it for? Makeup lovers and newbies.  Introduction Get your winter wonderland-glam on with the Sigma Beauty Holiday Glam Brush Set. This set features 5 eye and face brushes with a matching travel bag, perfect for crafting your best...

Who's it for? Curly/Wavy hair to add definition. Introduction: This defining leave-in cream controls and protects curly and wavy hair from heat and humidity. For defined, frizz-free curls. Protects against the heat of hot styling tools. Urban...

Who's it For? Dry hair in need of nourishment. Introduction Bring your dry hair back to life with this ultimate moisturising set. Get visibly soft hair that's easy to comb through and deeply nourished, with the moisture your hair needs for its new...

Who is it For? Weak, damaged hair Introduction This leave-on treatment is a protective, strengthening fluid sealing the cuticle with a silky barrier. Free from sulphate and harmful ingredients. Adding moisture to the hair, it also preserves up to 91%...

Who's it for? This soothing cream is perfect for those with sensitive, dry, or irritated skin who are looking for a gentle and effective skincare solution. Introduction Discover the calming embrace of Skin1004 Madagascar Centella Soothing Cream, a...

Who is it for? Fine / Flat Hair Introduction Specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its natural beauty Volumizing and body-intensifying...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who's it For? Those seeking fuller looking lashes Introduction Achieve a lasting, bold look with this ELF volumizing and lifting mascara. The unique hourglass shape of the brush head, featuring numerous intertwined bristles, expertly separates and...

Who’s it For? For people with dry, damaged, or dehydrated hair. Introduction The Joico Moisture Recovery Treatment Balm 250ml is a deep-conditioning hair treatment designed to provide intense hydration and nourishment to dry, damaged, or...

Who's it For? Ideal for individuals seeking a quick and easy way to detangle their hair, reduce frizz, and speed up their blow-drying routine. It is suitable for all hair types and especially beneficial for those who want smooth, manageable hair without...

Who's it For? Anyone who wants to create a sleek, polished style! Introduction The Alfaparf Semi Di Lino Style & Care Glossy Pomade (90ml) is a premium styling product crafted for those who want sleek, polished hairstyles with ease. This vegan wax...

Who is it for? All hair types, including those with damaged and/or coloured hair Introduction Olaplex No 4 Bond Maintenance Shampoo, formulated with patented OLAPLEX Bond Building ingredients, is a daily cleansing and repairing Olaplex shampoo that...

Who's it For? Thinning Hair Introduction Anti-hair loss serum with Sandalore™. A leave-on treatment that thickens the hair from the 1st use and reduces hair loss in 8 weeks thanks to improved hair anchorage. Formula, clinically proven to thicken...

Who's it For? This serum is perfect for those with sensitive skin looking to enhance their skin condition and even out their skin tone. It's suitable for anyone aiming to reduce blemishes, dark spots, and fine lines. Introduction Meet your new...

Who's it For? All Skin Types Introduction The Beauty of Joseon All Day Sun Duo pairs two of the brand’s most loved sunscreens—Relief Sun: Rice + Probiotics SPF50+ PA++++ and Matte Sun Stick: Mugwort + Camellia SPF50+ PA++++—for...

Who is it for? Dry hair in need of moisture  Introduction This leave-in treatment from Alfaparf creates a flexible lattice which seals and repairs dry, split ends, whilst nourishing your hair and replenishing it with moisture. Your locks will be...

Who's it For? Suitable for those with early signs of aging such as fine lines, uneven skin tone, and rough texture Introduction Experience the benefits of COSRX The Retinol 0.1 Cream, a beginner-friendly formula designed to soften the appearance of...

Who's It For?  All Hair Types Introduction The Gua Sha comb is cut from natural jade stone that ranges in colour from a dark green to light green with a yellow tint — its use helps ingredients penetrate more deeply and efficiently into the...

Who’s it For? All Eye types Introduction The ultra-black mascara helps to volumise, lengthen and curl your lashes with the unique hourglass wand, to give eye-opening results. The curl-enhancing wand has a round tip to give precise application...

Who's it For? Normal, Dry, Oily & Combination Skin Introduction Experience the ultimate cleanse as you dissolve the day's makeup with the ELF solid makeup removing cleansing balm. This luxurious balm effortlessly melts into a sumptuous oil and...

Who’s it For? All Skin Types Introduction A clean, clinical, and effective daily body wash and body cream formulated with 99% natural ingredients to cleanse and treat sensitive skin on the body. Relieves itchy, dry and eczema-prone skin Intensely...

Who's it For? Curling Eyelashes Introduction Enhance and define your lashes with the SOSU Cosmetics full eyelash curler, featuring a soft rounded pad and a squeezable mechanism for instant and long-lasting curl, giving the appearance of lifted,...

Who's it For? All Skin Tones  Introduction Elevate your holiday eye look with the Shimmer & Spice gift set, featuring an exclusive nude eyeshadow quad, brown shimmer eyeliner, and brush for effortlessly long-lasting, crease-proof...

Who’s it For? All Skin Types Introduction Experience the epitome of sun-kissed radiance with our revolutionary Dripping Gold Luxury Mousse Min, perfect for travel! This remarkable formula leaves you with an unmatched, stunning bronzed glow...

Who is it for? Sensitive/ itchy scalps Introduction Say goodbye to an itchy scalp! Alfaparf Semi Di Lino Scalp Relief Calming Tonic is a revolutionary new product: a soothing fluid for sensitive scalps that relieves itching and discomfort. And its...

Who's it For? Thinning Hair  Introduction Introducing the Alfaparf Semi Di Lino Density Shampoo & Conditioner Duo with FREE Microfibre Hair Towel! This duo delivers body for thicker, more revitalised hair. This vegan, cruelty-free duo...

Who's it For? Curly Hair Introduction Don’t let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelée that won’t flake on you. Key Ingredients: AquaLastik Technology: A blend...

Who It’s For This shampoo is ideal for individuals with dry, brittle, or over-processed hair seeking to restore moisture and softness. Suitable for all hair types, including colour-treated and heat-damaged hair, it effectively cleanses while...

Who's it For? This toner is perfect for those with dry or ageing skin, looking to enhance hydration, reduce fine lines, and soothe sensitised skin. Introduction Introducing the Round Lab Soybean Nourishing Toner, your go-to solution for achieving firm...

Who is it for? Blonde hair Introduction Cleanses, restores and tones blonde colour-treated hair. The ZeroSulfate Shampoo formula with violet pigments and the exclusive AntifadeComplex® help keep blonde hair toned and to neutralizes brassiness Works...

Who's it For? All Blonde & Silver Hair - Natural, Chemically-Treated or Bleached.  Introduction Brass, be gone! This NEW single-dose pigment from Alfaparf is the boost that all blondes need for topping up colour between salon visits. It...

Who's it For? Anyone seeking smoother, shinier, and more manageable hair while ensuring optimal heat protection.  Introduction Transform your blow-drying routine with the Alfaparf Semi di Lino Styling Blow-Dry Cream, a multi-benefit formula...

Who is it for? Normal Hair Introduction This hydrating, nourishing mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it combines the benefits of three...

Who's it For? This serum is perfect for those with dull skin looking to brighten their complexion, minimise the appearance of wrinkles and pigmentation, and improve skin tone and texture. It's also ideal for anyone aiming to address acne scars and...

Who's it For? This product is perfect for those with fair skin tones seeking a flawless, natural-looking finish. Introduction The TirTir Mask Fit Red Cushion Foundation in shade 13C Fair is your go-to for achieving a flawless complexion. Light as air,...

Who's it for? Blonde hair to hydrate and illuminate. Introduction: The Joico Blonde Life Brightening Masque instantly hydrates, softens, and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing. Instantly...

Who's it For? Ideal for anyone who wants hairstyles with strong hold and natural movement that last all day. Introduction This versatile hairspray offers a balance of strong hold, natural movement, and brilliant shine, ensuring a polished, frizz-free...

Who's it For? All Skin Types Introduction: Create the makeup base you’ve always dreamed of with this SOSU Luxury Brush Collection. The six synthetic fibre face brushes are designed for precise application and flawless blending. P01: Fluffy...

Who is it for? Damaged hair Introduction: This deeply nourishing conditioner from Joico treats extreme dryness and damage caused by heat styling, bleaching, and more. Delivers moisture, silkiness, detangling and strength. With just one use, this...

Who's it For? For individuals with normal to dry and sensitive skin who seek long-lasting hydration and gentle care. Introduction This thicker, balm-like cream offers a lush quenching experience, perfect for those with dry or sensitive skin. Infused...

Who's It For? The Kérastase Nutritive Bain Satin Riche Refillable Bottle is designed for individuals with dry, sensitized hair in need of intensive nourishment and hydration. Whether your hair is naturally dry or has become parched due to environmental...

Who's it For? Ideal for those with sensitive or troubled skin seeking soothing and exfoliating care. Introduction Experience a wave of calm and clarity with the Some By Mi Real AHA, BHA, PHA Calming Care Sheet Mask. Perfect for rejuvenating tired...

Who's it for? This hydrating serum is suitable for all skin types, making it an ideal choice for anyone aiming to achieve a healthy, radiant complexion. Introduction Discover the Skin1004 Madagascar Centella Tone Brightening Capsule Ampoule (100ml)...

Who's it For? All Skin Types Introduction The SOSU Complete Canvas Complexion Palette is perfect for beauty lovers of all skill levels—from beginners to professional makeup artists. Whether you want a flawless everyday finish or full-glam...

Who’s It For Ideal for dry, dull, or uneven skin tones Introduction The Anua Peach 70% Niacinamide Serum combines a high concentration of peach extract with niacinamide to brighten, hydrate, and even out skin tone. This lightweight serum helps...

Who's it For? Those with dry and sensitive skin Individuals seeking soothing and relief from external irritation People in need of a hydration boost Introduction Discover the soothing power of the Some By Mi Real Aloe Soothing Care Sheet Mask...

Who's it for?This sleeping pack is perfect for those with dry, sensitive, or dehydrated skin who are looking for deep hydration and calming effects. IntroductionDive into a world of soothing hydration with the Skin1004 Madagascar Centella Hyalu-Cica...

Who's it For? Ideal for those with sensitive, dry, or irritated skin looking for soothing and nourishing care. Introduction Discover the calming power of Skin1004 Madagascar Centella Probio-Cica Enrich Cream! This luxurious cream is specially...

Who's It For? A Detangling conditioner for children Introduction Equave Kids Princess Look Detangling Conditioner by Revlon is a leave-in conditioner specifically for little princesses. Equave Kids Princess Look Detangling Conditioner was...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...

Who's it For? Mature & Aging Skin Introduction Firming vegan facial mask that improves the signs of aging thanks to its formulation with retinol, retinal and bakuchiol that promote skin renewal. It also contains Panthenol, Beta Glucan,...

Who is it for? Frizzy, unruly hair Introduction Smooth hair while protecting colour vibrancy with this ZeroSulfate Conditioner. Softens and tames the cuticle surface, smoothing and replenishing unruly hairThermal anti-fade complex guarantees long...

Who is it for? All hair types Introduction This multitasking hair product builds texture and volume on any hair type, creating a great foundation for updo styling and absorbing excess oil. Unique shake formula turns powder into mist for easy application...

Who's it For? Perfect for medium-deep to deep skin tones Introduction Sculpt, define, and enhance your natural bone structure with the SOSU Liquid Contour in Dark/Espresso. This ultra-blendable, buildable liquid contour glides effortlessly onto the...

Who's it For? This kit is perfect for those with sensitive, acne-prone skin looking to rejuvenate and clear their complexion. Introduction Experience a skin transformation with the Some By Mi 4 Piece 30 Days AHA BHA PHA Miracle Starter Kit. This...

Who's it For? Colour-treated hair Introduction At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous colour vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands,...

Who's it For? Anyone trying to get rid of blackheads and unclog pores with a deep‑cleansing but skin‑calming mask. Introduction The Medicube Zero Pore Blackhead Mud Mask (100 g) is a rich, creamy blend of mineral-rich mud, mild surfactants, and gentle...

Who's it for? Blonde hair Introduction A purple, toning conditioner for both coloured and natural blondes. Formula specifically designed for blonde hair Fights brassiness and keeps colour vibrant How to use:  Apply to wet hair, lather...

Who’s it For? Kérastase Genesis Bain Hydra-Fortifiant Refillable Bottle is designed to be paired with the Genesis refillable shampoo pouch, for individuals experiencing weakened hair prone to breakage. Introduction The Kérastase Genesis Bain...

Who's it For? All Skin Types Introduction These ultra-soft cleansing pads are crafted from a unique blend of natural fibers to gently cleanse and refresh your skin. Designed with convenient wrist cuffs, they prevent liquid from dripping down your arm,...

Who’s it for? All Skin Types Introduction A six-shade eyeshadow palette. Get in the warm winter spirit with the Sigma Beauty Warm Wishes Eyeshadow Palette. Containing a mix of toasty warm matte, shimmer, and metallic shades, perfect for a cosy...

Who's it for? Unruly hair in need of control. Introduction: This straightening cream helps to smooth and control your rebellious unruly hair, allowing you to have a better handle on styling it. Enjoy the bio-based flowery fragrance naturally...

Who’s it For? Suitable for individuals with warm-toned hair, particularly those with medium shades. Introduction Flawless brows await with Brow Beautiful Brow Gel. No more unruly brow days! Our essential Brow Gel delivers show-stopping...

Who's it For? Coloured hair prone to frizz Introduction Vitamino Color Spectrum Professional Glass Shine Serum travel size by L’Oréal Professionnel, enriched with 5% Alpha-silane and water free. Whether you have highlights, balayage,...