Color WOW Root Cover Up - Platinum

Color WOW Root Cover Up - Platinum is an award-winning, innovative mineral powder designed to instantly and seamlessly conceal grey roots and regrowth in light blonde hair. Its unique formula adheres to hair without being sticky or oily, providing a natural-looking finish that lasts until your next shampoo.

To apply Color WOW Root Cover Up:

1. Ensure your hair is dry and styled as desired.
2. Load the smaller end of the included dual-tipped brush with a small amount of powder.
3. Use your free hand to pull your hair taut at the root.
4. Dab the powder onto visible roots, starting from the scalp and working outward.
5. Repeat as necessary until roots are concealed.
6. To extend highlights, use the side edge of the small end of the brush and apply powder where highlights have grown out, joining it to the existing highlight.

Allow the product to set for a minute before brushing. The powder will stay in place until your next shampoo.

Yes, Color WOW Root Cover Up features a water-resistant formula that stays in place even if you sweat, get caught in the rain, or go swimming. The product remains effective until you shampoo your hair.

Absolutely. Color WOW Root Cover Up is designed to cover grey seamlessly and can also be used to cover dark roots and extend highlights without the use of peroxide. This makes it an excellent solution for maintaining a consistent blonde appearance between salon visits.

Color WOW Root Cover Up is free from waxes, dyes, and parabens, making it suitable for individuals with sensitive scalps. However, if you have specific concerns or known sensitivities, it's advisable to perform a patch test before full application.

Each compact of Color WOW Root Cover Up provides approximately 60 applications, depending on the amount used per application. This makes it a cost-effective solution for maintaining your hair color between salon visits.

Yes, in addition to covering roots, Color WOW Root Cover Up can be used to fill in hairlines and cover gaps, creating the appearance of thicker hair. Its precise application allows for targeted use wherever needed.

No, Color WOW Root Cover Up is formulated to mimic hair’s natural reflective qualities without making it stiff, sticky, or waxy. Your hair will retain its natural feel and movement after application.

Yes, Color WOW Root Cover Up is cruelty-free, meaning it has not been tested on animals. This aligns with ethical beauty standards and ensures no animals were harmed in the development of the product.

Color WOW Root Cover Up is designed to stay in place until you shampoo your hair. To remove the product, simply wash your hair with your regular shampoo, and it will rinse out completely.