Who's it For? The Color WOW Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment 200ml is designed for individuals with all hair types who struggle with frizz and lackluster hair. Whether you have straight, wavy, curly, or coily hair, this...

Who’s it For? For flawless makeup application  Introduction Our BeautyFeatures Makeup Blending Sponge is designed to elevate your makeup application to the next level. Made from high-quality, latex-free material, this sponge effortlessly...

Who's It For? Damaged and sensitised hair Introduction Treat yourself or a loved one to the NEW Alfaparf Semi Di Lino Reconstruction Gift Set, inspired by a walk in Milan, one of the world's fashion capitals! This fabulous gift set boasts three...

Who's it For? Lacklustre and dull hair in need of shine and illumination Introduction This Alfaparf Gift Set is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are included in this fabulous gift set which...

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who is it for? Everyone! Particularly hair that's curly, coily or prone to frizz.  Introduction Introducing your new miracle multitasker…Dream Coat! This cruelty-free, silicone-free lightweight formula guarantees long-lasting frizz...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...

Who's it For? Thin & Aging Hair Introduction Introducing this professional thickening treatment for thin and aging hair! It offers a replenishing & nourishing action, delivering body to the hair. The results? The hair fibre regains thickness, and...

Who's it For? All Hair Types Introduction Alfaparf Semi Di Lino Sublime Detoxifying Low Shampoo gently cleanses and provides intensive cleansing, removing cosmetic product residue, hard water minerals, chlorine, excess oil, impurities and pollutant...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who is it for? Dry hair in need of moisture Introduction This Alfaparf leave-in conditioner is lightweight yet deeply nourishing to dry hair. The Alfaparf moisture conditioner weightlessly replenishes the hair fibre with vital nutrients, smoothing it...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who's it For? Anyone who wants to create the ultimate eye look! Introduction Introducing the SOSU All Matte Everything eyeshadow palette! With 16 essential matte shades to bring you from day to night. The "All Matte Everything" eyeshadow palette...

Who's it For? Those with redness, rosacea and sensitive skin. Introduction Developed especially for hypersensitive and redness-prone skin. Rosalique provides an instant concealing effect through its unique micro-encapsulated technology and offers...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

  Who's it for? Dry or Dehydrated Skin Introduction: The Ordinary Hyaluronic Acid 2% + B5 now has 5 different kinds of Hyaluronic Acid for the ultimate skin hydration. This serum visibly smoothes and plumps skin, restoring a...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who’s it For? Colour-treated hair, Protect against Copper in your hair Introduction Metal Detox Anti-Metal Cleansing Cream Shampoo for damaged hair helps protect your hair from excess copper coming from water, which can impact your colour...

Who is it for? Dry & Sensitised Hair Introduction Nutritive Bain Satin by Kérastase is a gentle hydrating shampoo for dry hair. Dry hair is nourished and reinforced. The gentle formula of this protein enriched shampoo deeply cleanses dry...

Who’s it For? All types of over-processed or damaged hair Introduction Introducing the Kérastase Première Decalcifying Repairing Shampoo, a specialized formula designed for all hair types, particularly those that are over-processed...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who’s it For? The Skin & Hair Treats Beauty Box is curated for individuals who are passionate about maintaining vibrant hair and flawless skin. Introduction Indulge in a beauty experience like never before with our Skin & Hair Treats...

Who’s it For? The Blonde & Beautiful Beauty Box is tailor-made for all the blondes out there, whether you're a natural blonde or have embraced the beauty of blonde Introduction Indulge in the Blonde & Beautiful Beauty Box, a carefully...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can...

Who is it for? All Hair types Introduction Alfaparf Style Stories Thermal Protector is athermo-active shield in styling spray form. Protects the hair fibre from the heat of hot styling tools. Its dry spray formulation means that the hair does not...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who's it For? All Skin Types  Introduction Revitalize tired eyes with Bahama Skin's eye gel patches, perfect for those late nights and early mornings! Incorporate these patches into your daily routine to hydrate, brighten, and de-puff the...

Who's it for? Dry or Dehydrated Skin Introduction: Introduction: The Ordinary Hyaluronic Acid 2% + B5 now has 5 different kinds of Hyaluronic Acid for the ultimate skin hydration. This serum visibly smoothes and plumps skin,...

  Who is it for? Fine lines and wrinkles Introduction Argireline Solution 10% is a lightweight, water-based serum that improves the appearance of expression wrinkles, especially around the eyes and the forehead. With Argireline, a...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

Who's it For? Normal to Dry Skin Introduction This set contains : This facial skincare set contains : WASO Gel-to-Oil Cleanser 30ml The SHIKULIME Gel-to-Oil Cleanser is a hybrid makeup remover and cleanser with barrier balancing Shikuwasa Lime...

Who's it For? Anyone who wants luscious lips! Introduction: Indulge in the luxury of ultra-soft, glowing lips with a single effortless swipe of our Hydrating Lip Oil. Its texture is delightfully non-sticky and non-greasy, and it's infused with a blend...

Who's it for? All hair types, including damaged, bleached or coloured hair for restoring bonds. Introduction: Olaplex No. 5 Bond Maintenance Conditioner is a daily conditioner for bleached or coloured hair that may feel brittle or damaged. It works...

Who is it for? All hair types, including those with damaged and/or coloured hair Introduction Olaplex No 4 Bond Maintenance Shampoo, formulated with patented OLAPLEX Bond Building ingredients, is a daily cleansing and repairing Olaplex shampoo that...

Introduction The Ordinary Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting hydration and protects the skin against...

Who's it For: All skin tones and types Introduction Featuring a mix of 6 shimmers & mattes, this palette contains everything you need to create any look, from soft daytime eyes to deep, daring night-out looks Eyeshadows...

Who's It For? Anyone who wants a show-stopping, fuller-looking lips! Introduction: Add shimmer and lustre to every lip look with this high-shine lip-gloss. the formula works to create a flawless, show-stopping sheen on the lips, making them look...

Who’s it For? Those looking to create the perfect lip look! Introduction This enduring matte lip liner effortlessly enhances the natural contours and allure of your lips. Its long-lasting formula ensures velvety-matte lips that stay put...

Who's it For? Suitable for all damaged hair textures, including color-treated, lightened, and natural hair. Introduction L'Oréal Professionnel's Absolut Repair Molecular Repairing Rinse-off Serum is designed to rebuild your hair's molecular...

Who's it For? All Skin Types Introduction Introducing SOSU Liquid Blush Soft Pink - . This luxurious liquid blush adds a touch of radiance to your cheeks, leaving you with a vibrant, healthy complexion. With a lightweight formula that's easy to blend,...

Who’s it For? Damaged Hair Introduction If you've been longing for hair that feels healthy, smooth, and full of vitality, Living Proof Restore Shampoo is here to rescue your tresses. Our innovative formula has been meticulously crafted to...

Who's it For? Frizzy, Unruly Hair  Introduction Bain Fluidéaliste Sulfate Free is a remarkably gentle formula crafted to bring manageability to unruly hair. It's an ideal choice for those with very sensitized, color-treated, or...

Who’s it For? All Hair Types Introduction This innovative leave-in treatment is your key to transforming dull and brittle hair into soft, shiny, and vibrant locks. Whether your hair has been damaged by heat styling, chemical treatments, or...

Who’s it For? All Hair Types Introduction With Living Proof Restore Perfecting Spray, you can regain and maintain the beauty of your locks. This innovative leave-in treatment is designed to help repair and strengthen damaged hair, making it look...

Who’s it For? All hair types Introduction The unique Restore formula from Living Proof leverages cutting-edge science and breakthrough technology to combat common hair issues like damage, breakage, and frizz. It works to repair your hair from...

Who’s it For? All Hair Types Introduction Living Proof understands the importance of maintaining clean and vibrant hair, which is why they've developed the Perfect Hair Day Triple Detox Shampoo. This unique formula offers a comprehensive...

Who’s it For? All Hair Types Introduction Living Proof Perfect Hair Day Shampoo features an advanced formula that cleanses your hair while providing the essential nourishment it needs. The result? Hair that is smoother, shinier, and more...

Who’s it For? All Hair Types Introduction Living Proof Perfect Hair Day Healthy Hair Perfector, a game-changer in hair care. This lightweight, leave-in treatment is formulated to help you achieve your best hair day, every day. If you've been...

Who’s it For? All Hair Types Introduction In our busy lives, there isn't always time for a full hair wash, but that doesn't mean you have to compromise on the cleanliness and appearance of your hair. Living Proof Perfect Hair Day Advanced Clean...

Who is it for? Oily skin Introduction Niacinamide 10% + Zinc 1% is a water-based serum with Niacinamide (vitamin B3) and zinc. This treatment reduces the appearance of blemishes, redness, enlarged pores, uneven tone and oily skin. It promotes clearer,...

Who's it For? Blonde. Lightened and Grey Hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralizes unwanted yellow tones for brighter, more manageable hair Highly concentrated formula allows...

Who’s it For? Damaged hair, Colour-treated hair, protecting against Copper in your hair Introduction Metal Detox anti-deposit protector hair mask for damaged hair helps to protect the fibre from deposits after any colour, balayage or lightening...

Who’s it For? Scalp care, All hair types Introduction Living Proof's Scalp Care Revitalizing Treatment features an advanced blend of ingredients that work together to revitalize your scalp and improve the condition of your hair. The treatment is...

Who is it for? Weak, damaged hair Introduction A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s...

  Who is it for? Fine lines and Wrinkles Introduction The Ordinary Matrixyl 10% + HA is a water-based serum with two powerful peptide complexes and hyaluronic acid. This treatment softens fine lines and wrinkles, hydrates the skin, and promotes a...

Who's it For? Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A). Introduction This cream defines and moisturizes flexible curls with movement. This rich cream helps create moveable curls without the crunch. UV filters help protect hair...

Who's it For? Curly (3C–3A), Wavy (2C–2A). Introduction Say hello to long-lasting curl definition, volume, and bounce! Create voluminous, bouncy curls with this lightweight mousse. Rich blend of oils (Avocado, Coconut, Jojoba) and...

Who's it For? Dry & Brittle Hair Introduction: Hydrating conditioner that won’t weigh hair down. This multitasking, hydrating conditioner instantly transforms dry or brittle hair, leaving it soft and smooth. Signature 6-Oil Blend helps...

Who's it For? Formulated for all hair types and textures that need hydration. Introduction: This conditioner delivers velvety, ultra rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil,...

Who is it for? Weakened, damaged hair Introduction This restructuring shampoo from Alfaparf was developed specifically to help weakened and damaged hair. It gently cleanses while promoting the reconstruction process of the hair fiber, adds moisture to...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who's it For? All Skin Types Introduction Elevate your makeup routine with the SOSU Hydrating Perfecting Mist, a versatile beauty spray infused with Vitamin E, White Tea, Chamomile, and Blueberry extract. Achieve a radiant complexion and a...

Who is it for? Dry Hair in need of moisture  Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the...

Who's it for? All hair types to give your hair an extra day in between washes Introduction: This Alfaparf dry shampoo is perfect for anyone on the go! It's texturising, absorbs excess oiliness and provides support and body to hair styling. Leaves...

Who’s it For? All Hair Types Introduction Milkshake Argan Deep Treatment is designed for individuals seeking intensive nourishment and hydration for their hair. Whether you have dry, damaged, or brittle hair, this deep treatment is formulated to...

Who's it For? All Skin Types Introduction Introducing the SOSU LIPGLAZE! Achieve a stunning, 3-dimensional, and luxurious pout. This high-shine satin formulation, is perfect for layering over lipstick or worn on its own, providing moisture to your...

Who's it For? All Hair Types, Especially Frizzy Hair Introduction Achieve a glossy finish as smooth and reflective as the waters of Tahoe. A finishing serum that creates silky smoothness and fights frizz while protecting against heat styling...

Who is it for? Skin with uneven Tone and Texture Introduction The Ordinary Granactive Retinoid 2% Emulsion (previously known as Advanced Retinoid 2%) is an advanced water-based serum with two next-generation retinoids. This treatment visibly reduces the...

Who's it for? Colour-treated hair Introduction Specifically developed for coloured hair, this lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave...

Who is it for? Uneven Skin Tone and Texture Introduction The Ordinary Glycolic Acid 7% Toning Solution 100ml is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to restore a...

Who is it for? All Hair Types Introduction Color WOW's  Raise the Roots Spray’s new thickening and lifting formula adds all day body and volume to your locks. Leaving hair flexible and manageable without stickiness or rigidity, this...

Who's it for? Unruly hair in need of a smooth controlled finish. Introduction: This gentle Alfaparf Semi Di Lino Smoothing Low Shampoo smooths the hair fibre to give you straight hair without the frizz. Styling rebellious hair has never been easier...

Who's it For? Faux-blonde hair to gently cleanse the fibre leaving hair light and luminous.  Introduction This Hyaluronic Acid infused shampoo is a lightweight formula ideal for lightened, bleached, gray or light faux-blonde hair. The gentle...

Who’s it For? Fine. Flat hair Introduction Struggling with flat, lifeless hair that lacks the volume you desire? Say goodbye to your hair woes with Living Proof Full Shampoo. This innovative formula has been carefully crafted to provide a...

Who is it for? All Hair Types Introduction Moroccanoil® Dry Texture Spray is a dry, Argan-oil infused texture spray for effortless, undone styles with long-lasting hold. A particle matrix of high-performance resins and zeolite form a bond between...

Who’s it For? Flat, Fine Hair Introduction Experience the transformation of your hair with Living Proof Full Conditioner. This advanced formula has been developed by leading haircare experts to address the unique needs of fine and thin hair. Say...

Who is it for? Dry hair Introduction: This concentrated moisturizing shampoo gently cleanses without stripping colour. Sulfate-free formula with exclusive Anti-FadeComplex infuses hair with essential hydration. Concentrated formula with...

Who's it For? All Skin Types & Tones Introduction Featuring 6 soft, feminine, rose-based shades, the Royal Rose Palette is designed to offer a variety of gorgeous blush-toned eye looks perfect for a daytime event or luxurious night out. The...

Who's it For? All Skin Types & Tones Introduction Add a burst of rich, sultry gorgeousness to your eye looks with our Copper Crush Palette. Matte and shimmer formulas Buildable shades Blends effortlessly Richly pigmented...

Who's it For? All Skin Types & Tones Introduction A stunning six-pan eyeshadow palette featuring 4 of the most beloved shades from the original Secret Treasure palette, as well as 2 bespoke new shimmers. Dive into divine makeup with this...

Who's it For? All Skin Types & Tones Introduction A super-smooth, frictionless gel liner pencil in a shimmery copper colour. Super-smooth gel eye pencil Frictionless application Buildable and blendable How to Use: Apply to the waterline...

Who's it For? All Skin Types & Tones Introduction These blushes contain light-reflecting particles that give your cheekbones a radiant flush of colour. The weightless and soft formula is enriched with Hyaluronic Acid to hydrate the skin and create...

Who's it For? All Skin Types & Tones Introduction Gold Beam provides a gorgeous sunbeam-glow, creating the most perfect summer-glazed skin for every occasion. Its moisturising, glossy finish allows for it to melt into the skin, giving a refreshed...

Who's it For? All Skin Types & Tones Introduction The Kash Beauty Sculpting Sponge allows for precision application and seamless blending of cream, liquid and powder products. It can also be used for powdering under the eyes or for baking...

Who's it For? All Skin Tones & Types Introduction Achieve pink perfection with the KASH Beauty X Charleen Skin Glaze in shade Doll. This vivid pink is essential for creating a flawless, Barbie-doll finish, ideal for adding a pop of colour to every...

Who's it For? All Skin Tones & Types Introduction These Sculpt Sticks will effortlessly give shape and dimension to the face. These super creamy, ultra-pigmented sticks blend beautifully into the skin for a flawless finish. Our stick applicator is...

Who's it For? A neutral brown/black shade perfect for darker hair and complexions. Introduction Incorporating elements of the traditional pencil tip and the diamond-shaped tip, the size and shape of our brow pencil allows for both speed and precision...

Who's it For? A neutral medium-brown shade ideal for a multitude of hair colours and complexions. Introduction Incorporating elements of the traditional pencil tip and the diamond-shaped tip, the size and shape of our brow pencil allows for both speed...

Who’s it For? All Skin Types Introduction Indulge in the opulence of Kash Beauty Liquid Silk Champagne Glaze, a radiant formula that brings a touch of sophistication to your makeup collection. This liquid highlighter is a must-have for those who...

Who's it For? A muted blush has a super fine shimmer for an elegant sheen on the lips. Introduction This subdued blush features an exceptionally fine shimmer, imparting an elegant sheen when applied to the lips. Kash Beauty lipsticks epitomise...

Who's it For? All Skin Tones Introduction This silky soft, pristine, pressed white powder is designed to provide a flawless finish to any makeup look. The powder brightens the skin while blurring and reducing the visibility of fine lines, pores and...

Who's it For? All Skin Tones & Types Introduction Bring colour and vibrance to any look with a KASH Blush Sculpt Stick. Our peachy, pinky, perky shades will freshen and brighten the complexion instantly. The lightweight formula blends beautifully...

Who's it For?  All skin types and tones Introduction Stay kissable all day long with the KASH Beauty X Charleen Lip Oil in Watermelon Kiss. This juicy, lush lip oil is bursting with lip-loving ingredients — collagen and vitamin E to reduce...

Who's it For? All Skin Tones & Types Introduction These Sculpt Sticks will effortlessly give shape and dimension to the face. These super creamy, ultra-pigmented sticks blend beautifully into the skin for a flawless finish. The stick applicator is...

Who’s it For? Fine, Flat Hair Introduction The secret behind Living Proof Full Root Lift is its innovative approach to haircare. Powered by the patented Poly Beta Amino Ester-1 technology, this root lifting spray creates an invisible, weightless...

Who’s it For? Frizzy Hair, Suitable for All Hair Types Introduction Introducing Living Proof's No Frizz Instant De-frizzer, the ultimate frizz-fighting companion for your hair care routine. Say goodbye to frustrating flyaways and hello to silky,...