Eyes & Brows

Who’s It For? The Brow Bestie Gel Kit is perfect for anyone who wants long-lasting, defined, and polished brows. Whether you prefer a natural, feathered look or bold, sculpted arches, this kit is designed for all brow types and skill levels. Ideal...

Who’s It For? The L.A. Girl Volumatic Mascara is perfect for anyone who wants bold, lifted, and voluminous lashes. Whether you have short, straight, or sparse lashes, this mascara adds instant lift, curl, and full-bodied volume without weighing...

Who’s It For? The L.A. Girl Perfect Precision Liner is perfect for anyone who wants smooth, effortless definition. Introduction Define your look with the L.A. Girl Perfect Precision Liner! This ultra-smooth, highly pigmented pencil glides on...

Who's it For? Anyone who wants to create the ultimate eye look! Introduction Introducing the SOSU All Matte Everything eyeshadow palette! With 16 essential matte shades to bring you from day to night. The "All Matte Everything" eyeshadow palette...

Who’s it For? Anyone who wants voluminous lashes! Introduction Revolution 5D Lash Pow Mascara is perfect for anyone looking to achieve dramatic, voluminous lashes that make a statement. Whether you have naturally sparse lashes or just want to...

Who's It For? Anyone who wants luscious long lashes! Introduction Make way for one of the most loved faux eyelashes from Ardell! These Demi Wispies are perfect for channeling a stunning feathery look with a whooping impact. Eye-catching but in an...

Who's it For? Anyone who wants to add length and volume to their lashes! Introduction Say goodbye to falsies! This mascara delivers show-stopping volume, length, and lift for a dramatic, fluttery look that lasts all day and night. Weightless &...

Who’s it For? Anyone who wants long, luscious lashes! Introduction Introducing Hidden Agenda lashes, designed for seamless application beneath the natural lash line, with lightweight double lash clusters for customizable length and dimension...

Who’s it For? Suitable for individuals with warm-toned hair, particularly those with medium shades. Introduction Flawless brows await with Brow Beautiful Brow Gel. No more unruly brow days! Our essential Brow Gel delivers show-stopping...

Who's it For? A neutral medium-brown shade ideal for a multitude of hair colours and complexions. Introduction Incorporating elements of the traditional pencil tip and the diamond-shaped tip, the size and shape of our brow pencil allows for both speed...

Who's it For? All Skin Types & Tones Introduction A stunning six-pan eyeshadow palette featuring 4 of the most beloved shades from the original Secret Treasure palette, as well as 2 bespoke new shimmers. Dive into divine makeup with this...

Who's it For? Anyone who wants to achieve fuller looking eyebrows! Introduction RevitaBrow Advanced Eyebrow Serum is a cutting-edge, physician-developed formula that targets sparse, thinning, or damaged eyebrows. With a unique blend of scientifically...

Who's it For? All Skin Types Introduction Create bold lines and captivating shimmer for versatile looks from subtle to intense drama with this kohl pencil. Effortlessly glide on the captivating brown shimmer for depth and dimension. The rich,...

Who's it For: All skin tones and types Introduction Featuring a mix of 6 shimmers & mattes, this palette contains everything you need to create any look, from soft daytime eyes to deep, daring night-out looks Eyeshadows...

Who’s it for? All Skin Types Introduction A six-shade eyeshadow palette. Get in the warm winter spirit with the Sigma Beauty Warm Wishes Eyeshadow Palette. Containing a mix of toasty warm matte, shimmer, and metallic shades, perfect for a cosy...

Who’s it For? Tames even the unruliest of brow hairs for a super sleek Introduction All day brow lamination? Yes please! Say hello to your new brow BFF! This transparent soap tames even the unruliest of brow hairs for a super sleek, natural...

Who’s it For? It is suitable for makeup enthusiasts, professionals, and anyone looking to enhance their eye makeup Introduction Turn heads with this electrifying Matte Liquid Eyeliner Pen for captivating eyes that command attention. Achieve a...

Who’s it For? All Eye types Introduction The ultra-black mascara helps to volumise, lengthen and curl your lashes with the unique hourglass wand, to give eye-opening results. The curl-enhancing wand has a round tip to give precise application...

Who's it For? All Skin Types Introduction Introducing the SOSU Nude Kohl Pencil, your secret to achieving the appearance of wider, fuller looking eyes! Expert precision creates the illusion of larger eyes, brightening your natural beauty. Perfect...

Who's it For? A neutral taupe shade ideal for fairer hair and complexions. Introduction Incorporating elements of the traditional pencil tip and the diamond-shaped tip, the size and shape of our brow pencil allows for both speed and precision. Fill in...

Who's it For? Those who wish to hold their brows in place whilst achieving a fluffy, feathered look.  Introduction Meet the unrivalled ELF eyebrow gel designed to perfect the trendy fluffy soap brow look flooding your social media. Crafted with...

Who's it For? Those who wear false eyelashes Introduction Apply your lashes like a pro with the beginner-friendly SOSU Cosmetics Precision Lash Applicator, designed for comfort and control, featuring a curved tip for easy placement of strip or...

Who’s it For? All Skin Types Introduction We may be waving goodbye to Summer, but INGLOT’s latest collection means that you can still capture that effortless summer glow, all year round! Introducing this brow pencil from Inglot's Sheer...

Who's it For? Anyone who wants to rejuvenate dull lashes Introduction: This lash protector combats daily stressors and is perfect for any beauty routine. Developed by ophthalmologists and approved by dermatologists, this remarkable product is designed...

Who's it For?  A gel-based, hydrating face primer that smooths skin while gripping your makeup. Ideal  Introduction Secure your flawless look with the original best-selling primer from ELF! Formulated with hydrating hyaluronic acid, this...

Who's it For? Suitable for use with any strip lashes Introduction DUO Quick-Set Striplash Adhesive - Clear is an ingenious lash glue that sets in seconds. Easy to use - no waiting for the glue to become tacky. How to use: Apply a thin line of...

Who's it For? Anyone who wants voluminous, defined lashes! Introduction: Elevate your lashes to extraordinary heights with The Revolution 5D Extreme Extension Mascara, hailed as our ultimate mascara innovation yet. This groundbreaking formula delivers...

Who's it For? A neutral brown/black shade perfect for darker hair and complexions. Introduction Incorporating elements of the traditional pencil tip and the diamond-shaped tip, the size and shape of our brow pencil allows for both speed and precision...

Who's It For? Those who want to give eyelashes a thick, lengthened effect. Introduction Thicken, extend, lift, and separate! This intensely black, smudge-proof mascara, with its unique precision wand, will effortlessly separate and extend your...

Who's it For? Ideal for those looking for a firm hold adhesive Introduction DUO Brush-on Strip Lash Adhesive in White/Clear Tone is a high quality, easy-to-use false eyelash adhesive.  Easy to use With added vitamins High quality & safe to use ...

Who's it For? Extenuating eye lashes to achieve optimum volume.  Introduction Say hey to perfect peepers! This mascara maximizes the volume of the eyelashes, making them extra black with a delicate glow. The brush is carefully designed for quick,...

Who's it For? Anyone who wants the appearance of fuller, denser brows! Introduction Achieve bolder, more beautiful brows in just weeks with the revolutionary Olaplex Browbond Building Serum. This innovative 3-in-1 formula combines a clear grooming gel...

Who's it For? All Skin Types & Tones Introduction Featuring 6 soft, feminine, rose-based shades, the Royal Rose Palette is designed to offer a variety of gorgeous blush-toned eye looks perfect for a daytime event or luxurious night out. The...

Who's it For?   False eyelash wearers   Introduction   The dual-ended bond and seal glue, featuring a brush-on applicator and latex-free bond, ensures precise and easy lash application to lock them into place, making it a must-have...

Who's it For? Perfect for people with darker eyelashes Introduction  The discreet eyelash glue blends well with dark lashes and provides firm hold of strip and individual lashes. Aiding long-lasting wear, the latex-free glue has an ultra-thin brush...

Who's it For? All Skin Types Introduction No more searching your bathroom cupboards to create the famous brow soap trick, this dedicated brow-safe soap is your new go-to for brows that won’t budge. Inspired by the Hollywood trick of using soap to...

Who’s it For? All Skin types Introduction Experience the convenience of this all-inclusive palette that empowers you to effortlessly craft a stunning makeup ensemble within minutes. Encompassing a diverse array of richly pigmented eyeshadows...

Who’s it For? Those who want to make a statement and add dramatic volume and length to their lashes. Introduction Effortlessly exuding allure and sophistication, these lashes seamlessly blend with your natural lash line, leaving others none the...

Who’s it for? A lover of a firey smoky eye.  Introduction: The Hot Fire Palette is exactly what you need for a firey night out. Whether you’re going for a smouldering smoky brown and black eye or a flaming red statement, this palette...

Featuring a mix of matte and shimmer duochrome finishes, the Enchanted Eyeshadow Palette enables you to create a variety of different looks to suit your mood.  Quartz - Barely beige matte Sanburst - Daylight marigold shimer Budding - Peony pink...

Who's it For? Suitable for use with any strip lashes, but great for thicker lashes in particular Introduction DUO Quick Set Strip Lash Adhesive in Dark Tone is a popular, easy to apply and quick drying formula - this high quality lash glue and can be...

Who’s it For? For Trimming False Eyelashes. Introduction Trim and perfect the length of your false lashes with our SOSU Cosmetics Precision Lash Scissors. With a pointed tip for ultra-precise trimming, customise your false lashes perfectly to...

Who's it For? Fair Eyebrows Introduction This dual-ended pencil features a thick side for quick filling and a fine tip for precise hair-like strokes. A must-have for natural-looking, flawless brows. Achieve effortless brow perfection with the By SK...

Introduction SOSU specialized lash adhesive remover, infused with a delicate oil-based formula, is expertly crafted to eliminate our SOSU Hidden Agenda adhesive from your lashes. Enriched with skin-nourishing components, this remover provides...

Who's it For? All Skin Types & Tones Introduction A super-smooth, frictionless gel liner pencil in a shimmery copper colour. Super-smooth gel eye pencil Frictionless application Buildable and blendable How to Use: Apply to the waterline...

Who’s it For? All Skin Types Introduction We may be waving goodbye to Summer, but INGLOT’s latest collection means that you can still capture that effortless summer glow, all year round! Introducing this brow pencil from Inglot's Sheer...

Who's It For? Anyone who wants luscious long lashes! Introduction Super cute! You just can’t go wrong with Ardell’s signature Wispies™. The perfect lashes for going on a fun night out with your girlfriends or if you want send...

Who's It For? All Skin Types Introduction Enjoy perfectly shaped brows beautifully lifted and curled lashes at home with our All About The Eyes Kit.  With two different sized mirrors (one for at home and one for on the go), we make sure you are...

Who’s it For? All Skin Types Introduction We may be waving goodbye to Summer, but INGLOT’s latest collection means that you can still capture that effortless summer glow, all year round! Introducing this brow pencil from Inglot's Sheer Beauty...

Who’s it For? Suitable for individuals who want to enhance their natural lashes with a touch of sophistication and wispy allure Introduction Exude an alluring and refined charm with our lashes that seamlessly blend with your natural lash line...

Who's it For? Those who want to create fuller brows while maintaining a natural finish. Introduction An eyebrow pencil like no other, our Pro Pencil makes it easier than ever to create the illusion of hair strokes for instantly fuller brows that look...

Who's it For? All Skin Types & Tones Introduction Add a burst of rich, sultry gorgeousness to your eye looks with our Copper Crush Palette. Matte and shimmer formulas Buildable shades Blends effortlessly Richly pigmented...

Who's it For? Say hello to the Brow Maximiser, the answer to sparse, patchy or slow-growing brows. This enhancing eyebrow serum helps to increase brow density for thicker looking brows. Introduction Struggle with over-plucked brows? Brow Maximiser is...

Who's it For? The L.A. Girl Brow Pomade is perfect for anyone looking for bold, defined, and long-lasting brows. Introduction Achieve flawless, fade-resistant brows with the L.A. Girl Brow Pomade! This highly pigmented, waterproof formula glides on...

Who's it For? The L.A. Girl Mascara – Black is perfect for anyone who wants bold, defined lashes with long-lasting wear. Introduction Take your lashes to the next level with the L.A. Girl Mascara – Black! This ultra-black, buildable...

Who's it For? Those who want to achieve fuller-looking, defined brows Introduction The LA Girl Slim Shady Brow Pencil is your go-to tool for achieving flawless brows. It features a retractable, highly pigmented pencil on one end and a user-friendly...

Who's it For? A dual ended precision eyebrow pencil and spoolie duo from ELF that helps you shape for even and expertly defined brows. Introduction Dual-sided, retractable design Creamy, smudge-proof formula Fine tip for extreme accuracy Spoolie...

Who’s it For?  Suitable for all ages and skill levels. Introduction Welcome to BrowAid Brow Blade, your go-to solution for achieving Instagram-worthy eyebrows. This innovative brow product combines precision and ease of use to help you create...

Who's it For? All Skin Types Introduction Achieve perfectly sculpted brows with the Revolution Precise Brow Pencil. This ultra-fine brow pencil allows you to effortlessly fill in and shape your brows with precision, creating hair-like strokes that...

Who's it For? A buildable, tinted brow gel for full-looking brows Introduction Achieve naturally stunning eyebrows with this buildable ELF wax-gel hybrid. Enriched with Kaolin Clay and fine hair-like fibres, this innovative formula effortlessly...

Who’s it For? All Skin Types Introduction The Brow Aid MasterStroke 3-in-1 longwear eyebrow filler is designed for anyone looking to perfect their brows effortlessly. Whether you’re a makeup enthusiast or a beginner, this trio is...

Who's it For? Anyone who wants fuller looking, more natural looking brows  Introduction A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows. Dual-sided, retractable design Creamy,...

Who's it For? All Skin Types Introduction This highly pigmented kohl liner features a smooth and creamy formula to allow for easy application.  Available in 3 shades: Black Brown Nude How to Use: Simply guide across the lash line for...

Who’s it For? All Skin Types Introduction Browtec is an ultra-slim, retractable eyebrow pencil with brush that makes filling in your brows easier than ever before. This new and improved version of their best-selling pencil has a super-fine 1mm...

Who's it For? Anyone who wants beautiful brows!  Introduction Generate high impact brows with this must have dual brow pencil! Fill, define and contour perfect brows with this easy to apply glide-on formula that is...

Who's it For? The Brow Aid Step 2: The Definer Brow Pencil & Highlight is designed for individuals who want to achieve perfectly defined and highlighted eyebrows. Whether you have sparse brows that need a little extra definition or you simply want...

Who's It For? Anyone who wants luscious long lashes! Introduction I wanted to create a set of lashes to suit every eye shape. Maximum volume or soft and natural, this collection has something for everyone - Lisa X  Choose from...

Who’s it For? All Lash Types Introduction Eye Voltage Brown Kohl Pencil Achieve the iconic sultry smoky eye with the Eye Voltage Kohl Pencil. Simply swipe and blend to capture that coveted cat eye appearance.  This pencil is designed...

Who's it For? Anyone who wants luscious lashes! Introduction Stock up on your favorite Hidden Agenda lashes with the refill packs.  These lashes, designed for an undetectable finish, are super lightweight and can last up to three days with...

Who’s it For? Those looking for the fuller lash effect Introduction Experience the irresistible allure of our 7 Deadly Sins lash range, where you can indulge in your deepest desires. With captivating high volume, tantalizing length, mesmerizing...