The NEW Kérastase Premiere Range!

Kérastase have kicked off 2024 with a NEW launch, and this is one you won’t want to miss! Available at BeautyFeatures.ie NOW!

Kérastase Premiere is a game-changer for those with damaged and highlighted/bleached/colour-treated hair. Say goodbye to dull, lifeless locks and hello to healthy, nourished hair!

This range is all about decalcifying. What’s that, you ask?

Tried everything to revive damaged hair to no avail? Your hair may be suffering from excess calcium. Natural levels of calcium in our hair are essential, but when damage occurs, the absorption of excessive calcium leads to a problematic overdose, which weakens the inner and outer layers of our hair’s fibers.

Colour treated and chemically processed hair can absorb up to 3x more calcium than natural hair as it's more porous, and hard water can further damage our hair. This range contains key ingredients Citrid Acid & Glycine to help remove excess caclium, restore broken keratin links and repair the hair from the inside out for stronger, healthier tresses.

The Event

To celebrate the launch of this new range, the Kérastase team hosted an elegant dinner at the luxurious Westbury hotel, introducing Kérastase Première to beauty journalists and influencers. The evening began with a warm welcome from the Kérastase Ireland team as guests entered a beautifully adorned room, indulging in pink bubbles and mingling before dinner. Throughout the event, attendees were encouraged to share their experiences on social media.

Let’s delve into the range…

Kérastase Premiere Decalcifying Repairing Pre-Shampoo Treatment:

Tired of dealing with the aftermath of hard water wreaking havoc on your over-processed or bleached hair? Enter the Kerastase Premiere Decalcifying Repairing Pre-Shampoo Treatment – a revolutionary solution to combat excess calcium and repair all types of damaged hair.

Why do I need this pre-shampoo treatment?

Damaged hair is more porous, absorbing up to three times more calcium than natural hair. Hard water exacerbates this issue, leading to further damage. The Decalcifying Repairing Pre-Shampoo Treatment includes a combination of pure citric acid and glycine. This duo decalcifies hair, eliminating the calcium overdose, and works to repair it from the inside out.

The transparent gel texture of this pre-treatment is not just visually appealing but also serves a crucial role in repairing persistent damage. It aids in reconnecting broken keratin links and reinforcing hair strength.

For optimal results, leave the Kerastase Premiere Decalcifying Repairing Pre-Shampoo Treatment on without rinsing. Follow up with the Kerastase Premiere Decalcifying Repairing Shampoo, creating a powerful duo that sets the stage for the final step – the Kerastase Premiere Anti-Rigidity Decalcifying Repairing Conditioner. This comprehensive three-step regimen guarantees hair that not only looks stronger but also feels healthier and shinier.

Kerastase understands the importance of sustainable practices, and the Premiere range reflects this commitment. The bottle for the Decalcifying Repairing Pre-Shampoo Treatment is made using 95% recycled plastic, underscoring the brand's dedication to reducing its environmental footprint.

Kérastase Premiere Decalcifying Repairing Shampoo

Step 2 in your routine for over-processed or damaged hair is the Kérastase Première Decalcifying Repairing Shampoo. This professional-grade shampoo is designed to delicately cleanse both the scalp and hair, specifically targeting the removal of excess calcium.As a creamy white shampoo that transforms into a luxurious foam, the dual action of Kérastase Première Decalcifying Repairing Shampoo combats the detrimental effects of hard water, reversing dull and lifeless strands and mending them from the core.

Kérastase Premiere Anti-Rigidity Decalcifying Repairing Conditioner

Made from 45% recycled plastic, this decalcifying repairing conditioner is tailored for all hair types. It restores the hair’s natural movement and bounce whilst fortifying the fiber for a new lease of life.

First, it decalcifies, removing the rigid feel caused by calcium in hard water. Then, it meticulously repairs the hair from the inside out, providing protection against breakage.

It has a lightweight jelly-like texture, infusing each strand with a blend that restores strength and resilience for smoother, softer hair.

Kérastase Première Anti-Breakage Reparative Filler Mask 200ml

For those days when a conditioner isn’t enough, a rich, nourishing mask is a must. This mask penetrates deeply into each strand, providing additional conditioning care. This is especially beneficial after chemical processing, offering a dual action which, when combined with the Première routine, rebuilds the hair structure, smooths the surface and reduces breakage.

Kérastase Première Anti-Frizz Reparative Filler Serum

This lightweight serum is a must in your decalcifying haircare routine, contributing to the inner repair of damaged hair and leaving behind a radiant, glossy finish. It features a light, balmy texture which seals the hair’s cuticles, offering a protective shield to the hair's surface. It also coats the fiber, filling external damage and protecting the heat from temperatures up to 230°C. Frizz is eliminated for up to 72 hours.

Kérastase Première Intensive Shine Repairing Oil 30ml

This leave-in powerhouse is like a spa treatment in a bottle, offering a transformative experience for your hair. It rejuvenates strands, seals split ends, banishes dullness and fortifies hair strength, delivering four times the shine!

Order today at BeautyFeatures.ie!