All About iGlow! Why Use a Lash Serum?
Who doesn't love the look of naturally longer, fuller-looking lashes? While mascara and lash treatments can give us an instant boost, looking after our natural lashes is just as important.
Introducing iGlow Lash Maximiser Serum, a lash-care product designed to help improve the appearance of your natural lashes, leaving them looking longer, fuller and more defined.
Why use iGlow Lash Maximiser?
Just like the hair on our heads, our eyelashes have a natural growth cycle. They grow, rest and shed, which is why consistency and good lash care are important.
Adding a lash serum to your beauty routine can help support the appearance and condition of your natural lashes.
The benefits of iGlow
01. Longer-looking lashes
Helps enhance the appearance of your natural lash length.
02. Fuller-looking lashes
Helps create the appearance of more defined, noticeable lashes.
03. Conditioning
Ingredients such as panthenol and hyaluronic acid help condition and hydrate.
04. A simple routine
Easy to incorporate into your evening skincare routine.
05. Confidence without mascara
Enjoy making the most of your natural lashes.
What's in iGlow?
iGlow contains a blend of conditioning ingredients, amino acids and botanical extracts. It also contains isopropyl cloprostenate, a prostaglandin analogue associated with lash growth.

Lash Serum Myths
Myth 1: Lash serums work overnight.
Fact: Unfortunately, there is no overnight miracle! The manufacturer suggests allowing around 3–8 weeks to see visible results, sometimes longer.
Myth 2: Applying more serum gives better results.
Fact: More isn't better! Always follow the recommended application instructions. Overuse can increase irritation.
Myth 3: Everyone gets the same results.
Fact: Everyone's natural lash cycle is different. Genetics, consistency and individual responses can all influence results.
Myth 4: You don't need to remove makeup before applying serum.
Fact: Clean, dry skin is important. Always remove eye makeup before application.
Myth 5: All lash serums are the same.
Fact: Not at all! Ingredients vary between products. Some focus on conditioning, while others contain active growth-promoting ingredients, which can have additional side effects.

Frequently Asked Questions
1. How often should I apply iGlow?
The manufacturer's instructions recommend applying once daily, preferably in the evening, following the application directions.
2. How long before I see results?
Approximately 3–8 weeks, although some people may take up to 12 weeks. Results vary from person to person.
3. Can I wear mascara while using iGlow?
Yes, mascara can still be part of your routine. Just remember to remove it gently before applying your serum.
4. Can I use iGlow with lash extensions?
The brand describes the formula as suitable for use with extensions. However, always check compatibility with your lash technician and consider the active ingredients.
5. What happens if I stop using it?
Your lashes will continue their natural growth cycle. Any enhanced appearance may gradually reduce over time as lashes naturally shed and regrow.
6. Is it suitable for sensitive eyes?
Extra caution is recommended. The formula contains isopropyl cloprostenate, which may cause eye-area irritation and other unwanted effects. Seek professional advice before use, particularly if you have sensitive eyes or an existing eye condition.
7. Can I use it during pregnancy or breastfeeding?
No. Follow the manufacturer's advice to avoid use during pregnancy and breastfeeding.

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