Shiseido first opened in Ginza, Tokyo in 1872. Starting as Japan's first Western-style pharmacy, the brand is now a beauty giant operating in approximately 120 countries and regions.
Shiseido is committed to becoming the most trusted beauty company in the world. Their mission is to create beauty innovations for a better world, keeping the changing world in mind when creating products to ensure they can meet the needs of customers in the best way.
Shiseido offers a variety of ranges to suit various skin types:
Benefiance is a skincare range designed to encourage hydration and wrinkle-resistance and hydration. It’s suitable for mature skin and those looking to reduce the appearance of fine lines and wrinkles. Popular products include the Shiseido Benefiance Wrinkle Smoothing Eye Cream 15ml, Shiseido Benefiance Wrinkle Smoothing Cream 50ml and Shiseido Benefiance Wrinkle Smoothing Contour Serum 30ml (which contains retinol to firm the skin and reduce signs of ageing in just one week!).
Ultimune is another popular Shiseido range, with products formulated to boost skin’s radiance, delivery hydration, reduce visible signs of ageing and boost the skin’s defense. Recommended for those 30 and over, the Shiseido Ultimune Power Infusing Concentrate 3.0 is Shiseido’s most potent serum, which can be used by all skin types. Shiseido Ultimune Eye Concentrate 3.0 15ml hydrates, reduce the appearance of puffiness and dark circles, revealing brighter eyes.
For those over 35, Shiseido Vital Perfection seeks to target signs of ageing such as loss of firmness and elasticity, as well as sagging and fine lines. Shiseido VITAL PERFECTION Overnight Firming Treatment 50ml is a night cream complete with ReNeura Technology++™ for fast anti-ageing results and the exclusive KURENAI-TruLift complex to help boost the skin’s resilience, whilst Shiseido VITAL PERFECTION Uplifting and Firming Day Cream 50ml is its day-time companion. Visibly improve dullness with the Shiseido Vital Perfection Lift Define Radiance Serum 40ml.
Shiseido is also renowned for alluring fragrances, such as Shiseido Ginza Eau de Parfum Limited Edition 50ml and Shiseido Sakura Eau de Parfum 50ml.
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