Non Sale Items

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who is it for? Colour-treated hair Introduction A colour-protecting shampoo that deeply cleanses while respecting the scalp’s natural balance.  Protects hair colour against oxidation and external aggressors Hair regains softness, brilliance...

Who's it for? For blonde, lightened or grey hair to enhance colour. Introduction: Bring out the best in your colour with our new Blonde Perfecting Purple Shampoo. This tone-correcting shampoo fights brassiness, depositing violet pigments to counteract...

Who’s it For? Dry Hair Introduction A professional-finish, multi-tasking product that works to nourish, repair and protect locks in just 60 seconds.  Protects hair against breakage, prevents and repairs split ends Defends hair against heat...

Who's it For? Colour-treated hair Introduction Intense protection treatment for colour-treated and sensitised hair. Optimises cohesion of the scales, protecting the colour against oxidation and external aggressors. Amplifies the brilliance of the colour...

Who's it For? Colour-treated Hair. Good for: Preserving colour for up to ten washes. Introduction Shine bright with GEMSTONE, a nourishing shampoo for colour-treated hair. Contains a colour protection complex proven to keep your...