L'Oréal Professionnel Curl Expression Curl-Activator Jelly 250ml

The Curl-Activator Jelly is formulated with a blend of highly concentrated actives:

• Glycerin (2%): A plant-based humectant that attracts and retains moisture, providing long-lasting hydration to even the driest hair fibers.

• Urea H: Naturally present in the skin, Urea H helps to maintain hydration and reinforces the hydrolipid barrier, enhancing the hair's natural moisture retention.

• Hibiscus Seed Extract: Derived from the heart of the hibiscus flower, this extract is rich in amino acids and high-grade vitamins, contributing to hair strength and vitality.

These ingredients work synergistically to define curls and coils, reduce frizz, and provide up to three times more hydration.

The innovative cream-in-jelly formulation combines the deep nourishment of a cream with the hold of a jelly. This dual-action texture allows for enhanced curl definition and hold without leaving the hair feeling stiff or crunchy. It ensures that curls and coils are well-defined, soft, and touchable.

The Curl-Activator Jelly provides heat protection up to 230°C (450°F), safeguarding hair from potential heat damage during styling processes such as diffusing or using other heat tools. This protection helps maintain hair health and integrity, allowing for versatile styling options without compromising curl definition or hydration.

For best results, apply a small amount of the product to your fingertips and distribute it through the hair using a curl-defining technique, such as finger coiling. On curls, apply to towel-dried hair before using a cream-in-mousse to boost definition. On coils, apply to towel-dried hair before the long-lasting intensive moisturizer for enhanced definition. This method ensures that curls and coils are well-defined and hydrated without frizz.

The Curl-Activator Jelly was co-developed with four international curl and coil experts:

• Titus Magida from South Africa

• Vivi Siqueira from Brazil (@vivi_siqueira)

• Derick Monroe from the United States (@derickmonroe)

• Elodie Euston from France (@elodieeuston)

Their collective expertise in curly and coily hair care ensured that the product addresses the specific needs of these hair types, offering professional-level results in curl definition, hydration, and frizz control.