Your Guide to the  L'Oréal Professionnel Range!

Your Guide to the L'Oréal Professionnel Range!

This August, we’re celebrating L’oreal Professionel as our brand of the month here at! Offering salon-quality solutions that you can use in the comfort of your home, there’s a wealth of exciting haircare products available, whether you have fine, poker straight strands or the curliest locks. As part of our Brand of the Month campaign, our Beauty Writer Shannon is here to take you through each range, so you can decide what’ll work best for your hair type. Read on for the complete guide to L’oreal Professionel…

Metal Detox

Arguably one of the most popular ranges from the brand, the Metal Detox range currently consists of the L'Oreal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo and L'Oreal Professionnel Metal Detox Anti-Deposit Protector Mask duo. Our hair can absorb excess copper metal through shower water when washing our hair. This can lead to breakage and premature fading of colour. The metal detox range was designed to prevent this from occurring so that you can maintain your hair’s health and vibrancy. There’s also a pre-treatment available during salon services, whilst the shampoo and mask are suitable for home use. This range is particularly useful if you live in a hard-water area, and it’s sulphate-free, too!

Curl Expression

No prizes for guessing who this range was developed for! Yep, those with curls will enjoy a selection of nine products specially designed to work with this hair type, from waves to the most coily curls! Choose between the silicone-free L'Oréal Professionnel Curl Expression Clarifying & Anti-Build Up Shampoo, which is enriched with Glycerin, Urea H and Hibiscus seed extract, helping to gently remove daily accumulated build-up with a quick foaming, lightweight texture and the L'Oréal Professionnel Curl Expression Moisturising & Hydrating Shampoo, which features an ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water. This shampoo gently cleanses curls while providing lightweight, long-lasting hydration. The L'Oréal Professionnel Curl Expression Long-Lasting Leave in Moisturiser has been designed to leave in after shampooing and has added heat protection. It intensely moisturizes even the most dehydrated curls and coils, for a silky smooth result that lasts and up to two times more hydration. It protects hair against heat up to 230 C/450 F. The L'Oréal Professionnel Curl Expression Hair Mask for Curls & Coils is an intensive moisturiser mask which offers a natural feel, providing intense hydration and shine, whilst the L'Oréal Professionnel Curl Expression Rich Mask for Curls & Coils has a luxurious, rich formulation with a soft, buttery texture. This range also offers a wealth of styling products, including L'Oréal Professionnel Curl Expression Curl-Activator Jelly, which activates curls for added definition and up to three times more hydration. It also protects hair against heat up to 230C. If you’re looking for a multi-tasking hero, look no further than L'Oréal Professionnel Curl Expression Multi-benefit 10 in 1 Mousse! This mousse has ten uses, including defining hair, smoothing, heat protectant, humidity protectant, hydrating curls, strengthening the hair’s fibre and more! And if you blow dry your hair, the L'Oréal Professionnel Curl Expression Drying Accelerator may just become your new holy grail, saving you precious time! It’s enriched with caring agents to dry curls up to 37% faster, with a unique micro-dispersion spray of ultra-fine droplets and built in heat-protectant. Finally, the L'Oréal Professionnel Curl Expression Curl Reviving Spray: Caring Water Mist will revive and define your curls every morning. The formula is a lightweight mist for a soft, natural feel that won’t weigh your hair down and is enriched with caring agents.

Pro Longer

Those with long hair will know the struggle of keeping it looking thick and luscious, as having more length can tend to lead to thinner strands. The L'Oréal Professionnel Pro Longer Shampoo helps to thicken your long hair whilst making it visibly healthier and stronger looking. When it’s used with the L'Oréal Professionnel Pro Longer Conditioner, there is a 95% hair breakage reduction and split ends are reduced visibly by 17%*. This range uses patented Filler A-100 technology, which works by penetrating the fibre core to plump and thicken the hair from the inside, whilst amino acids strengthen the hair from the outside. The L'Oréal Professionnel Pro Longer Mask is also an ideal addition to your haircare routine, working on thin ends and areas where help is most needed. L'Oréal Professionnel Pro Longer 10 in 1 Cream is a leave-in treatment which helps to make the hair appear thicker, stronger and healthier with up to 94% breakage reduction, whilst the L'Oréal Professionnel Pro Longer Concentrate Treatment is a single-dose treatment for thin ends. It contains a high concentration of the patented Filler-A100 molecule to provide strength and durability.

Vitamino Colour

Tired of your colour fading so soon in between salon visits? Vitamino Colour is the range for you! Check out the L'Oréal Professionnel Vitamino Color Shampoo, promising to prolong your colour for up to 8 weeks! It also protects the hair fibre from damage, ensuring your salon-fresh hair game is always on point. This formula is enriched with resveratrol, a powerful anti-oxidant. It gently removes impurities and residue, leaving hair feeling soft and protected. Follow with L'Oréal Professionnel Vitamino Conditioner, which leaves hair more resistant, hydrated, easier to detangle and softer. L'Oréal Professionnel Vitamino Color Mask is the perfect third step in your Vitamino Colour routine, nourishing colour-treated tresses with powerful strengthening ingredients Resveratrol and Panthenol. This creamy-textured masque envelops strands and transforms into a foam consistency to maintain the hair fibre strength from root to tip. The result is a revitalising boost. The L'Oréal Professionnel Vitamino Color 10 in 1 Multi-Benefit Leave In Treatment is a must-have if you love a multi-tasker (and who wouldn’t?!), with 10 benefits including protection against heat up to 230°C/450°F, shine, softness, smoothness of hair fibre, detangling, facilitating blow-dry, hydration, anti-breakage, anti-split ends and anti-frizz with just one spray!

Absolut Repair

Absolut Repair is most ideal for those with damaged hair, giving it a new lease of life with a balance between strength and moisture. The L'Oréal Professionnel Absolut Repair Shampoo is designed to resurface and seal cuticles by retaining water and nutrients inside the fibre, which maintains hydration. Surface damage is reduced by 77% and the hair ix 7x shinier when used with the L'Oréal Professionnel Absolut Repair Conditioner, and hair is cleansed with a lightweight feel, leading to increased softness and manageability. Choose between the L'Oréal Professionnel Absolut Repair Mask, which is a deep resurfacing experience for medium-thick damaged and dry hair, enveloping damaged hair with care without weighing it down, and L'Oréal Professionnel Absolut Repair Golden Lightweight Mask for finer hair, a lightweight mask with a silky golden texture. Top off your routine with the L'Oréal Professionnel Absolut Repair 10 in 1 Leave in Oil, a professional formula enriched with wheat germ oil, protein and gold quinoa. This formula offers ten benefits, including nourishment, resurfacing, a lightweight touch, softness, detangling, conditioning, manageability, shine, protection and smoothness.


The Inforcer selection is all about strengthening weaker, fragile hair. Starting with the L'Oréal Professionnel Inforcer Shampoo, the first product in this three step routine is designed to target breakage and split ends, leaving hair soft and healthy. It’s enriched with Biotin and B6 which are credited for their strengthening properties, and with continued use the Inforcer Shampoo helps your hair to become more resistant and stronger. Follow with the L'Oréal Professionnel Inforcer Conditioner, which boasts all of the benefits of the shampoo plus detangling and shine. Complete with the L'Oréal Professionnel Inforcer Mask for maximum results.


Blondes will rejoice at this range specially developed for lightened hair. The L'Oréal Professionnel Blondifier Gloss Shampoo is a resurfacing and illuminating shampoo. Its formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For best results, you should use it in combination with the L'Oréal Professionnel Blondifier Conditioner, whose formula is enriched with Açai berry extract containing polyphenols. This lightweight conditioner helps enhance the multidimensional radiance of blonde hair. The results are hair that is is shiny, soft and easy to detangle from lengths to ends. The L'Oréal Professionnel Blondifier Cool Shampoo is most ideal for cooler blondes. This silky smooth shampoo enriched with acai polyphenols neutralizes undesired yellow tones, gently cleanses the hair fibre and brightens the look of hair for a cool blonde effect. L'Oréal Professionnel Blondifier Cool Conditioner, which neutralizes unwanted yellow undertones for a purer blonde result in just one action! All shades of blonde can complete their Blondifier haircare routine with the L'Oréal Professionnel Blondfier Mask, which helps to replenish, smooth and nourish the hair fibre, enhancing the shine and radiance of blonde hair. And L'Oréal Professionnel Blondifier Blow Dry Cream will be an ideal companion when you’re drying your hair. This Pre-blow-dry resurfacing Balm works to ensure your hair’s fibre is more resistant and less prone to breakage, with heat protection up to 230 degrees.


In addition to Blondifier, L'Oréal Professionnel has also designed a Silver range, which is most suited to those with silver, grey, white or very light blonde hair. L'Oréal Professionnel Silver Shampoo is a deep purple formula enriched with magnesium and anti-yellowing agents which neutralizes tones, helping to maintain your colour. It delivers toning results while nourishing and protecting the hair fibre, giving a boost of shine. Combine with the corresponding L'Oréal Professionnel Silver Conditioner for best results.

Chroma Crème

The Chroma Crème range was designed as a range of colour neutralizing cream shampoos that help to provide instant colour correction tailored to all hair shades. It’s the result of a of a unique collaboration between L'Oréal Professional Paris colour Labs and Haircare Labs. The range consists of two shampoos; L'Oréal Professionnel Chroma Creme Neutralizing Shampoo Blonde, which works to help neutralize unwanted yellow reflects, and L'Oréal Professionnel Chroma Creme Neutralizing Cream Shampoo Brown, wherein tailored dyes to help neutralize unwanted warm reflects in this caring formula. The rich creamy and foaming texture of these shampoos ensures a unique experience. You can alternate this shampoo with your regular one, as it's not necessary to use it every time you wash it. 

Liss Unlimited

Liss Unlimited was designed specifically for those who experience frizz. L'Oréal Professionnel Liss Unlimited Shampoo is formulated with Oil Incell technology, which cleverly mimics the hair’s lost ceramides, purifying the hair and keeping it under control and feeling incredible to touch with the addition of nourishing argan and olive oils. L'Oréal Professionnel Liss Unlimited Mask bathes the hair in nourishment, smoothing the look of its surface and providing an effective humidity protection.


Got fine, flat hair? Try Volumetry! This range has been developed to give your tresses the boost they need. L'Oréal Professionnel Volumetry Shampoo is enriched with Salicylic Acid, giving the hair an anti-gravity effect boost as it enhances volume. With ingredients inspired by skin care, hair is instantly volumized. This technology cleanses oily build up and lightly conditions fine hair. When used with the L'Oréal Professionnel Volumetry Spray enriched with HydraLight technology, roots are lifted without leaving a greasy residue in your hair. Flat hair looks lifted from the roots, for a new and lasting volume.

Instant Clear

L'Oréal Professionnel Instant Clear Shampoo is your go-to if you’re suffering from dandruff. This shampoo will leave the hair and scalp feeling refreshed, containing a combination of Piroctone Olamine and Citric Acid to reduce the appearance of visible flakes from the first application.

Sensi Balance

If you have a sensitive scalp and/or hair, then you may like to try L'Oréal Professionnel Sensi Balance Shampoo. It’s a gentle, cleansing, scalp-comforting shampoo, enriched with Sorbitol, striking the perfect balance between soothing the scalp whilst refreshing it.

Pure Resource

Greasy, oily hair? Not anymore! L'Oréal Professionnel Pure Resource Shampoo is a purifying aqua crystal formulation, incorporating Citramine and Vitamin E. The formula lifts residue and product build-up and rinses away hard-water residues. This multi-tasking shampoo leaves the scalp feeling clean, the hair feeling nourished and protected.

Now you’ve met your perfect match, shop these haircare favourites here at – we’re Irish-owned and offer Next Working Day Delivery across Ireland when you place your order before 2pm!

26th Jul 2022 Shannon

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