Introducing Living Proof, the premium haircare brand inspired by science!
Founded in 2005, Living Proof was created by hairstylists and MIT University professors. With a science-first approach, Living Proof set out on a mission to provide targeted solutions for haircare concerns and has become a leading haircare brand, winning over 150 awards since.
Each product is powered by clinical technologies, with something to suit every hair type. Living Proof haircare products are cruelty-free, paraben-free and silicone free.