Joico Blonde Life Brightening - Ultimate Collection

The Joico Blonde Life Brightening Shampoo gently cleanses blonde hair, removing dirt and oil while restoring the hair's optimal pH level. It enhances softness and smoothness, helping to keep blondes bright and vibrant. Additionally, the shampoo is free of SLS/SLES sulfates, making it a gentle option for color-treated hair.

The Blonde Life Brightening Conditioner deeply nourishes bleached, double-processed, or high-lifted blonde hair without adding weight. It instantly detangles, adds softness and shine, and helps keep hair polished and bright.

The Blonde Life Brightening Masque is designed to instantly hydrate bleached, double-processed, or high-lifted blonde hair. It adds softness and shine, neutralizes chlorine, and removes trace minerals to detoxify the hair, keeping it polished and bright.

The Brilliant Tone Violet Smoothing Foam instantly banishes undesirable yellow tones, keeping blonde hair cool and bright. It also provides shine, hydration, and protection to cool blonde hair.

The Blonde Life Brightening products feature key ingredients such as Arginine, Monoi Oil, and Tamanu Oil. Arginine is a naturally occurring amino acid crucial to hair's strength, helping to protect and rebuild hair from the inside out. Monoi Oil, a blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz, boost shine, and protect hair from environmental damage. Tamanu Oil, rich in Omega-6 and -9, deeply hydrates hair, enhances shine, and reduces brittleness.

It is recommended to apply the Blonde Life Brightening Masque 1-2 times weekly. Apply a generous amount to damp, freshly cleansed hair, leave on for 3-5 minutes, then rinse thoroughly.

Yes, the Blonde Life Brightening Shampoo is gentle enough for daily use. Its sulfate-free formula cleanses hair without stripping essential moisture, making it suitable for maintaining bright and healthy blonde hair.

Yes, the Blonde Life products are formulated to be safe for color-treated hair. They help maintain the vibrancy and brightness of blonde tones while providing nourishment and protection.

No, the Blonde Life Brightening Shampoo and other products in the line are free of SLS/SLES sulfates, making them gentle on hair and suitable for color-treated strands.

The SmartRelease Technology is Joico's unique liposome delivery system that continuously releases a blend of Rose Hip Oil, Arginine, and Keratin. This technology helps repair, strengthen, and protect hair from the cumulative effects of daily styling.