Joico Blonde Life Brightening Masque 150ml

The Joico Blonde Life Brightening Masque offers several benefits for blonde hair:

• Instant Hydration: Provides immediate moisture to bleached, double-processed, or high-lifted blonde hair, leaving it soft and smooth.

• Enhanced Brightness: Neutralizes trace minerals that can cause dullness and yellowing, enhancing the natural brightness of blonde locks.

• Detoxification: Effectively neutralizes chlorine and removes trace minerals that contribute to hair dullness, leaving hair purified and radiant.

• Softness and Shine: Instantly transforms hair by adding softness, polish, and a brilliant shine, keeping blonde hair vibrant and healthy-looking.

• PETA Certified: Cruelty-free and certified by PETA for being globally animal test-free.

For optimal results, apply the masque 1-2 times per week. This frequency helps maintain hydration, brightness, and overall health of blonde hair without over-conditioning.

The masque features several key ingredients:

• African Manketti Oil: A rich source of Vitamin E, providing environmental protection against fading.

• Keratin: A protective protein that actively seeks out damage and helps repair hair by replacing lost proteins, resulting in stronger, healthier-looking locks.

• Argan Oil: Rich in Vitamin E, antioxidants, and essential fatty acids that deeply hydrate and nourish hair.

• SmartRelease Technology: A unique liposome delivery system that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from daily styling effects.

Yes, the masque is designed for all types of blonde hair, including bleached, double-processed, or high-lifted blondes. It effectively hydrates, brightens, and detoxifies to maintain the vibrancy and health of blonde hair.

Yes, the masque helps neutralize trace minerals and chlorine that can lead to dullness and yellowing, effectively reducing brassiness and keeping blonde hair polished and bright.

Yes, the masque is certified by PETA as globally animal test-free, ensuring it is cruelty-free.

To use the masque:

1. Apply a generous amount to damp, freshly cleansed hair.

2. Leave on for 3-5 minutes.

3. Rinse thoroughly.

Use 1-2 times weekly for best results.

The masque stands out due to its unique combination of hydrating and brightening properties tailored specifically for blonde hair. It neutralizes trace minerals that cause dullness and yellowing, while ingredients like African Manketti Oil and Argan Oil provide deep hydration without weighing hair down. Additionally, the SmartRelease Technology continuously releases nourishing ingredients to repair and protect hair from daily styling effects.

While the masque is specifically formulated for blonde hair to address issues like dullness and yellowing, it can be used on other hair colors that require hydration and detoxification. However, for optimal results, it's best suited for blonde hair.

Yes, the masque was the 2018 winner for 'Best New Professional Haircare Product' at the Australian Hair Fashion Awards.