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Styling

Styling should be the highlight of your haircare routine, the moment when you can really let loose with your creativity and showcase your hair in all its glory. Read More

Here at BeautyFeatures.ie, we have a fantastic selection of hair styling products from some of the world’s leading brands that will make you look forward to styling your hair all the more.

If you’re using any hot tools on your hair, a heat protectant is an absolute essential. Think of it as the equivalent of SPF, but for your hair. A good heat protectant will prevent against damage caused by hot styling tools. We love the Alfaparf Style Stories Thermal Protector 200ml and Moroccanoil Perfect Defense 225ml (Heat Protection)!

After applying your heat protectant, you may want to apply a blow dry cream, such as Alfparf Style Stories Blow Dry Cream, which will make drying quicker and easier and provide a smoothing effect on the hair. Another iconic favourite is the cruelty-free, multi-tasking Color Wow Dream Coat Supernatural Spray 200ml, which provides frizz and humidity protection and enshrines the hair in a waterproof veil for smooth, shiny tresses!

Curly hair will adore the Moroccanoil - Curl Defining Cream 250ml, an award-winning, heat activated formula to provide curl memory. It’s also infused with argan oil to tame any of those pesky flyaway strands!

Looking for beachy waves for your next trip away? A salt spray is a must! Try a texturizer like Alfaparf Style Stories Sea Spray or Eleven Sea Salt Spray - 200ml, both of which will help you to recreate that coveted matte, texturized ‘just back from the beach’ vibe. If texture is your priority, check out a hair styling powder like Redken Styling Powder Grip 7g for fullness with medium control.

If hold is what you’re after, forget the sticky gel formulations of old: Moroccanoil Molding Cream is a fiber-rich emollient cream that creates natural looking texture with a flexible hold. And hairspray has had a makeover too! Check out Alfaparf Style Stories Sculpting Gas-Free Hairspray, suitable for all hair types.

And now for those finishing touches: Joico Style & Finish Humidity Blocker Spray is ideal for our Irish climate! It will lock out humidity, tame frizz and keep your hairdo in perfect shape. And Alfaparf Semi Di Lino Diamond Cristalli Shine Spray will add a dazzling lustre before you step out the door. 

Browse our full selection of hair styling products and order your favourite before 2pm for next working-day delivery in Ireland, straight from our warehouse in Co. Wicklow!

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  • Color WOW Get In Shape 2 In 1 Working Hair Spray 150ml Color WOW Get In Shape 2 In 1 Working Hair Spray 150ml 2

    COLOR WOW

    Color WOW Get In Shape 2 In 1 Working Hair Spray 150ml

    €28.00
    Who’s It For All hair types and textures Introduction Say goodbye to stiff, immovable hair and hello to touchable flex-appeal. Color WOW Get In Shape 2 In 1 Working Hair Spray (150ml) is a...
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  • GHD Speed Hair Dryer Pro Styling Attachment GHD Speed Hair Dryer Pro Styling Attachment 2

    GHD

    GHD Speed Hair Dryer Pro Styling Attachment

    €35.00
    Who’s It For  Suitable for all hair types and lengths. Introduction Unlock professional-grade precision with the GHD Speed Hair Dryer Pro Styling Attachment. Engineere
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  • GHD Speed Hair Dryer Smoothing Attachment GHD Speed Hair Dryer Smoothing Attachment 2

    GHD

    GHD Speed Hair Dryer Smoothing Attachment

    €35.00
    Who’s It For  It is perfect for individuals with unruly, flyaway-prone, or thick hair textures who want to achieve a smooth, polished finish in record time. Introduction
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  • GHD Speed Hair Dryer Shaping Attachment GHD Speed Hair Dryer Shaping Attachment 2

    GHD

    GHD Speed Hair Dryer Shaping Attachment

    MSRP: €35.00
    Was: €35.00
    Now: €24.50
    Who’s It For? For individuals with thick, coarse, or frizz-prone hair Introduction Elevate your blow-dry game with the ghd Speed Hair Dryer Shaping Attachment—the ultimate tool for high-precision...
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  • GHD Speed Hair Dryer - Black GHD Speed Hair Dryer - Black 2

    GHD

    GHD Speed Hair Dryer - Black

    €349.00
    Who’s It For  Anyone dealing with thick, unruly hair who wants to cut down on styling time without sacrificing a sleek, salon-quality finish. Introduction Meet the ultimate powerhouse in hair styling...
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  • L'Oreal Steampod 3.0 White With FREE Pureology Hydrate Gift Set

    L'Oréal Steampod

    L'Oreal Steampod 3.0 White With FREE Pureology Hydrate Gift Set

    MSRP: €364.50
    Was: €364.50
    Now: €270.00
    Who’s it For? Suitable for all hair types, from fine and straight to curly and kinky Ideal for anyone who wants a versatile styling tool alongside a nourishing, colour-safe haircare set Perfect for...
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  • L'Oreal Steampod 3.0 White With FREE L'Oreal Professionnel Vitamino Color Trio Gift Set

    L'Oréal Steampod

    L'Oreal Steampod 3.0 White With FREE L'Oreal Professionnel Vitamino Color Trio Gift Set

    MSRP: €325.00
    Was: €325.00
    Now: €270.00
    Who's it For? Colour-treated hair looking to maintain vibrancy, shine, and softness Hair that needs nourishing care alongside heat protection and frizz control Those who want a professional styling...
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  • L'Oreal Steampod 3.0 White With FREE Pureology Pure Volume Gift Set

    L'Oréal Steampod

    L'Oreal Steampod 3.0 White With FREE Pureology Pure Volume Gift Set

    MSRP: €364.50
    Was: €364.50
    Now: €270.00
    Who's it For? This bundle is ideal for fine, flat, and colour-treated hair Suitable for anyone looking to add lightweight volume, movement, and softness Perfect for those who want to achieve...
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  • L'Oreal Professionnel Steampod 4.0 With FREE Pureology Hydrate Gift Set

    L'Oréal Steampod

    L'Oreal Professionnel Steampod 4.0 With FREE Pureology Hydrate Gift Set

    MSRP: €470.50
    Was: €470.50
    Now: €376.00
    Who’s it For? Suitable for all hair types, from fine and straight to curly and kinky Ideal for anyone who wants a versatile styling tool alongside a nourishing, colour-safe haircare set Perfect for...
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  • L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Vitamino Color Trio Gift Set

    L'Oréal Steampod

    L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Vitamino Color Trio Gift Set

    MSRP: €431.00
    Was: €431.00
    Now: €376.00
    Who's it For? Suitable for all hair types, including straight, wavy, curly, very curly and kinky hair. Ideal for colour-treated hair that needs gentle care and vibrancy support. Perfect for anyone...
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  • L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Vitamino Color Spectrum Trio Gift Set

    L'Oréal Steampod

    L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Vitamino Color Spectrum Trio Gift Set

    MSRP: €450.50
    Was: €450.50
    Now: €376.00
    Who's it For? This bundle is ideal for all hair types, especially those looking to style with less damage while maintaining a healthy, glossy finish. It is also perfect for colour-treated or...
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  • L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Absolut Repair Trio Gift Set

    L'Oréal Steampod

    L'Oreal Professionnel Steampod 4.0 With FREE L'Oreal Professionnel Absolut Repair Trio Gift Set

    MSRP: €456.00
    Was: €456.00
    Now: €376.00
    Who's it For? Suitable for all hair types, from straight to coily. Ideal for anyone looking to style hair with less damage while achieving sleek, smooth results. Perfect for coloured, bleached,...
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    MSRP: €456.00
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  • L'Oreal Professionnel Steampod 4.0 With FREE Pureology Pure Volume Gift Set Generated ad creative jwvx4j6xgdrmr0cyt2vsapn2zr

    L'Oréal Steampod

    L'Oreal Professionnel Steampod 4.0 With FREE Pureology Pure Volume Gift Set

    MSRP: €470.50
    Was: €470.50
    Now: €376.00
    Who's it For? This bundle is ideal for anyone looking to create a complete hair styling and care routine in one set. The L'Oréal Professionnel Steampod 4.0 suits all hair types, while the Pureology...
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  • Pureology Love Luster Hydrating Hair Perfume & Body Mist 50ml Pureology Love Luster Hydrating Hair Perfume & Body Mist 50ml 2

    Pureology

    Pureology Love Luster Hydrating Hair Perfume & Body Mist 50ml

    MSRP: €68.00
    Was: €68.00
    Now: €54.40
    Who’s It For Designed for dry, dull, or colour-treated hair Introduction Elevate your daily scent routine with the Pureology Love Luster Hydrating Hair Perfume & Body Mist. Infused with nourishing...
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  • GHD Sculpt Interactive Hair Straightener - Black GHD Sculpt Interactive Hair Straightener - Black 2

    GHD

    GHD Sculpt Interactive Hair Straightener - Black

    €419.00
    Who’s It For  Ideal for all hair types and lengths Introduction The ghd Sculpt Interactive Hair Straightener in Black combines intelligent heat personalization with sleek, high-performance design...
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    €419.00
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  • GHD Sculpt Interactive Hair Straightener - White GHD Sculpt Interactive Hair Straightener - White 2

    GHD

    GHD Sculpt Interactive Hair Straightener - White

    €419.00
    Who’s It For Ideal for all hair types and lengths Introduction The ghd Sculpt Interactive Hair Straightener in White redefines precision styling through real-time feedback and advanced heat control...
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  • Color WOW Bigger, Thicker Fuller Gift Set Color WOW Bigger, Thicker Fuller Gift Set 2

    COLOR WOW

    Color WOW Bigger, Thicker Fuller Gift Set

    MSRP: €61.70
    Was: €61.70
    Now: €47.00
    Who’s It For? Ideal for people with fine, thin, flat or limp hair who want to achieve fuller-looking, thicker hair with added volume and body. Suitable for anyone looking to enhance their hairstyle...
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  • Olaplex ShapeSet Hairspray 180g Olaplex ShapeSet Hairspray 180g 2

    OLAPLEX

    Olaplex ShapeSet Hairspray 180g

    €36.00
    Who’s It For? Ideal for all hair types, especially those looking for long-lasting hold, flexible styling and a smooth, polished finish. Perfect for anyone who wants to maintain their hairstyle while...
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  • GHD Gold Gift Set 2026 With FREE Case & Paddle Brush - Beige GHD Gold Gift Set 2026 With FREE Case & Paddle Brush - Beige 2

    GHD

    GHD Gold Gift Set 2026 With FREE Case & Paddle Brush - Beige

    MSRP: €264.00
    Was: €264.00
    Now: €229.00
    Who's it For? The GHD Gold Gift Set 2026 in Cashmere Beige is ideal for anyone who wants a versatile, premium hair straightener for creating sleek, smooth styles as well as curls and waves. It’s...
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    MSRP: €264.00
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  • GHD Style Gift Set 2026 GHD Style Gift Set 2026 2

    GHD

    GHD Style Gift Set 2026

    MSRP: €40.00
    €30.00
    Who's it For? The GHD Style Gift Set in Cashmere Beige is ideal for someone who enjoys looking after and styling their hair, or as a smaller beauty gift for a GHD fan. It’s suitable for all hair...
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    €30.00
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  • GHD Rise Gift Set 2026 With FREE Bag & Oval Brush - Black GHD Rise Gift Set 2026 With FREE Bag & Oval Brush - Black 2

    GHD

    GHD Rise Gift Set 2026 With FREE Bag & Oval Brush - Black

    MSRP: €235.00
    Was: €235.00
    Now: €199.00
    Who's it For? The GHD Rise Gift Set 2026 is ideal for someone who loves bouncy, voluminous hair and salon-style blow-dry looks. It’s particularly suited to people with fine, flat or medium-length...
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    MSRP: €235.00
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  • GHD Platinum + Gift Set 2026 With FREE Bag & Paddle Brush - Black GHD Platinum + Gift Set 2026 With FREE Bag & Paddle Brush - Black 2

    GHD

    GHD Platinum + Gift Set 2026 With FREE Bag & Paddle Brush - Black

    MSRP: €325.00
    €289.00
    Who's it For? The GHD Platinum+ Gift Set is suited to someone who regularly styles their hair with straighteners and wants a premium styling tool. It’s particularly useful for people who want a...
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    €289.00
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  • Cantu For Natural Hair Moisturizing Curl Activator Cream 355ml

    Cantu

    Cantu For Natural Hair Moisturizing Curl Activator Cream 355ml

    (3)

    MSRP: €9.50
    Was: €9.50
    Now: €8.10
    Who's it for? Curly hair for increased definition and volume. Introduction: Enhance your natural curls by adding bounce, volume, definition and shine with this Shea Butter enriched formula. ...
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  • Cantu For Natural Hair Moisturizing Twist & Lock Gel 370g

    Cantu

    Cantu For Natural Hair Moisturizing Twist & Lock Gel 370g

    MSRP: €9.00
    Was: €9.00
    Now: €7.65
    Who's it for? Curly and wavy hair in need of smoothing and definition. Introduction: This formula moisturises and de-frizzes hair making it easier to manage and left looking soft and shiny. The hairs...
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  • Cantu For Natural Hair Coconut Curling Cream 340g

    Cantu

    Cantu For Natural Hair Coconut Curling Cream 340g

    MSRP: €12.99
    Was: €12.99
    Now: €9.99
    Who's it for? Curly hair looking for definition and shine. Introduction: This Shea Butter infused formula will have your hair smooth and soft with elongated, defined curls.  Defines curls without...
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  • Redken Iron Shape Thermal Heat Protection Spray 250ml  Redken Iron Shape 11 Finishing Thermal Spray 250ml Before/After

    Redken

    Redken Iron Shape Thermal Spray 11 Low Hold 250ml

    MSRP: €26.80
    Was: €26.80
    Now: €24.80
    Who’s it For? All Hair Types  Introduction This lightweight spray protects your hair from flat irons and curling irons up to 450 degrees while adding shine and reducing frizz. Its clean, lightweight...
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    MSRP: €26.80
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  • Cantu For Natural Hair Coconut Oil Shine & Hold Mist 237ml

    Cantu

    Cantu For Natural Hair Coconut Oil Shine & Hold Mist 237ml

    MSRP: €9.00
    Was: €9.00
    Now: €7.65
    Who's it for? Curly, frizz-prone hair. Introduction: Seal in moisture while keeping the hairs shape and style in place, curls are softened and left feeling smooth. Coconut Oil protects hair...
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    MSRP: €9.00
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  • GHD Speed Hair Dryer Comb Attachment GHD Speed Hair Dryer Comb Attachment 2

    GHD

    GHD Speed Hair Dryer Comb Attachment

    MSRP: €35.00
    Was: €35.00
    Now: €24.50
    Who’s It For? Designed for detangling and smoothing textured hair.For curly and textured hair Introduction Meet the ultimate shortcut to a sleek, salon-quality blowout. The ghd Speed Hair Dryer Comb...
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  • Shark FlexStyle 4 in 1 Air Styler & Hair Dryer For Straight & Wavy Hair - Stone Shark FlexStyle 4 in 1 Air Styler & Hair Dryer For Straight & Wavy Hair - Stone 3

    Shark

    Shark FlexStyle 4 in 1 Air Styler & Hair Dryer For Straight & Wavy Hair - Stone

    MSRP: €319.99
    Was: €319.99
    Now: €288.00
    Who's it For? Perfect for straight & wavy hair with 4 ways to style Introduction With just a twist, the Shark FlexStyle seamlessly switches from a high-performance hair dryer to a versatile 4-in-1...
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  • Shark SpeedStyle Pro 3-in-1 High-Velocity Hair Dryer System - Straight & Wavy Hair Shark SpeedStyle Pro 3-in-1 High-Velocity Hair Dryer System - Straight & Wavy Hair 3

    Shark

    Shark SpeedStyle Pro 3-in-1 High-Velocity Hair Dryer System - Straight & Wavy Hair

    MSRP: €224.99
    Was: €224.99
    Now: €202.50
    Who's it For? All Hair Types Introduction Designed for high performance and no heat damage. Includes Scalp Shield — designed to protect new hair growth from extreme heat. High...
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    MSRP: €224.99
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  • Mermade Hair Interchangeable Blow Dry Brush Mermade Hair Interchangeable Blow Dry Brush

    Mermade Hair

    Mermade Hair Interchangeable Blow Dry Brush

    MSRP: €115.00
    Was: €115.00
    Now: €80.50
    Who's It For? All Hair Types Introduction The blowout of your dreams is here. This 3-in-1 life saver creates epic bounce + volume like no other tool on the market. Introducing the Mermade...
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    MSRP: €115.00
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    Now: €80.50
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