e.l.f.

Who's it For? All Skin Types Introduction A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Gel primer formula with sticky...

Who's it For? Those seeking fuller looking lashes Introduction Achieve a lasting, bold look with this ELF volumizing and lifting mascara. The unique hourglass shape of the brush head, featuring...

Who's it For? Normal, Dry, Oily & Combination Skin Introduction Experience the ultimate cleanse as you dissolve the day's makeup with the ELF solid makeup removing cleansing balm. This...

Who's it For? A buildable, tinted brow gel for full-looking brows Introduction Achieve naturally stunning eyebrows with this buildable ELF wax-gel hybrid. Enriched with Kaolin Clay and fine...

Who's it For? Ideal for dry, oily, and combination skin Introduction Experience the brilliance of this revolutionary ELF complexion booster, a groundbreaking fusion of skincare and makeup...

Who's it For? All Skin Types Introduction A liquid highlighter wand for achieving luminous, glowing skin. Easy-to-use highlighter wand with a cushion-tip applicator Gives skin a radiant,...

Who's it For? Oily & Acne-Prone Skin Introduction A dermatologist-developed, 8.5% triple-acid serum that helps improve skin tone and texture post-breakouts. Night serum for blemish-prone...

Who's it For? Great for: Oily, Combination, and especially Dry Skin Introduction  A lightweight, moisturising face cream that nourishes the skin while delivering hydration.  This...

Who's it For? Those who want a makeup-locking face primer for a smooth and flawless finish. Suitable for Oily, Normal, Dry and Combination Skin Types. Introduction Voted Best Mass Primer by...

Who's it For? Anyone who wants a gorgeous bronzed glow! Introduction A unique cream-to-powder bronzer that delivers highly pigmented, buildable color for a natural sun-kissed glow. Unique...

Who's it For? Those who want a long-lasting liquid concealer, offering crease-resistant full coverage and a luxurious satin finish for a flawlessly concealed look. Introduction Conceal...

Who's it For? A dual ended precision eyebrow pencil and spoolie duo from ELF that helps you shape for even and expertly defined brows. Introduction Dual-sided, retractable design Creamy,...

Who's it For? All Skin Types Introduction A luxurious, ultra-glossy tinted lip oil that nourishes and hydrates your lips while enhancing their natural colour. Non-Sticky Shine: Get a gorgeous...

Who's it For? Anyone who wants to achieve a gorgeous pop of colour! Introduction A glowy liquid blush wand with a cushion-tip applicator to give cheeks a pop of radiant color. Easy-to-use blush...

Who's it For? All Skin Types Introduction Effortless Application: The contour wand is designed for easy use with its cushion-tip applicator, ensuring precise and hassle-free application Radiant...

Who's it For? Anyone who wants fuller looking, more natural looking brows  Introduction A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller,...