Beginning in the founders (Hairstylist Alex Brownsell) kitchen sink with home made colours and many happy customers, this DIY dye idea became a reality.
Their hair care and colour products now ship all around the world creating a colourful wave of hair worldwide. Bleach London are passionate about sustainability only using recycled/recyclable packaging and have removed single-use bowls and brushes from their home kits to minimise excess plastic. As well as this their entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme.
