Aveda Pure Abundance Volumising Shampoo - 200ml

Aveda Pure Abundance Volumising Shampoo features a blend of natural ingredients designed to enhance hair volume and health:

• Acacia Gum: Sourced from Chad, Africa, this certified organic ingredient helps build body and volume, making hair appear fuller and thicker.

• Kaolin Clay: Known for its gentle cleansing properties, kaolin clay removes excess oil and impurities without stripping hair, providing a lightweight feel that contributes to added volume.

• Aloe Vera: Renowned for its moisturizing and soothing properties, aloe vera helps maintain scalp health and adds shine to the hair.

• Hydrolyzed Wheat Protein and Starch: These ingredients strengthen hair strands, improving elasticity and reducing breakage, which is essential for maintaining volume.

This combination of ingredients works synergistically to cleanse, nourish, and volumize fine or limp hair, leaving it looking fuller and more abundant.

Yes, Aveda Pure Abundance Volumising Shampoo is gentle enough for daily use. Its plant-based formula effectively cleanses the scalp and hair without over-drying, making it ideal for those who prefer to wash their hair regularly. However, if you have particularly dry or sensitive hair, you might consider using it every other day to maintain optimal moisture balance.

Aveda Pure Abundance Volumising Shampoo is formulated with a commitment to natural ingredients and environmental responsibility. It features Aveda's signature Pure-Fume™ aroma, crafted from a blend of pure flower and plant essences, including jasmine, certified organic peppermint, palmarosa, and ylang-ylang. The shampoo is free from synthetic fragrances and harsh chemicals, aligning with Aveda's dedication to cruelty-free and vegan products.

While Aveda Pure Abundance Volumising Shampoo is primarily designed to add volume to fine and limp hair, its formulation includes ingredients like hydrolyzed wheat protein and starch, which strengthen hair strands and improve elasticity. This can help reduce breakage over time. For comprehensive care, it's recommended to use the shampoo in conjunction with Aveda's Pure Abundance Volumising Clay Conditioner and other products from the Pure Abundance range to achieve optimal results.

Yes, Aveda Pure Abundance Volumising Shampoo is safe for color-treated hair. Its gentle, plant-based formula cleanses without stripping color, helping to maintain the vibrancy and longevity of your hair color. Additionally, the inclusion of natural ingredients supports overall hair health, which is beneficial for color-treated strands.