Affordable Beauty

Who is it for? Weak, damaged hair Introduction A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s...

Who is it for? Damaged hair Introduction Alfaparf Lisse Design Keratin Therapy Maintenance Shampoo is a shampoo designed to deeply cleanse and nourish hair while prolonging the cosmetic effects from salon treatments.  Locks are kept fresh and last...

Who is it for? All hair types Introduction Alfaparf Lisse Design Keratin Therapy Maintenance Conditioner is a conditioner specifically designed to nourish and strengthen weakened, brittle and damaged hair. It's formulated with restructuring Keratin and...

Who is it For? Fine / Flat Hair Introduction Hello volume! This Alfaparf Volumizing Spray is specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who is it for? Dry hair in need of moisture Introduction This Alfaparf leave-in conditioner is lightweight yet deeply nourishing to dry hair. The Alfaparf moisture conditioner weightlessly replenishes the hair fibre with vital nutrients, smoothing it...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who is it for? Hair loss and thinning  Introduction Introducing the new and improved Alfaparf energizing tonic! It's an energising and rebalancing tonic for hair loss that adds vitality, increases body and density of the hair, maintains the...

Who is it for? Fine / Flat Hair Introduction A gentle, volumizing, body-boosting shampoo for fine, limp hair. Alfaparf Volumizing Shampoo cleanses and gives volume: fine hair looks thicker and fuller. Cleanses and enhances the thickness of the...

Who is it for? Weakened, damaged hair Introduction This restructuring shampoo from Alfaparf was developed specifically to help weakened and damaged hair. It gently cleanses while promoting the reconstruction process of the hair fiber, adds moisture to...

Who's it For? Curly/Wavy Introduction This Alfaparf Semi Di Lino shampoo defines waves and curls. Gently cleanses, hydrates and makes hair soft, tangle-free and frizz-free.  Bio-based fragrance Urban Defence Pro - pollution shield for the...

Who's it for? Curly/Wavy hair to add definition. Introduction: This defining leave-in cream controls and protects curly and wavy hair from heat and humidity. For defined, frizz-free curls. Protects against the heat of hot styling tools. Urban...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can...

Who is it for? Thin hair Introduction This scalp treatment from Kemon Actyva prevents hair loss and keeps the hair and scalp healthy, counteracts the effect of harmful free radicals. Regenerating treatment with sweet almond oil, extracts of calendula,...

Who's it For? Curly/Wavy Hair Introduction Gentle foam-free cleansing cream for waves and curls. It cleanses, hydrates and controls frizz, leaving defined, soft curls. This Alfaparf Curls Enhancing Conditioner has a light texture and can be used as...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who is it for? Fine / Flat Hair Introduction Specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its natural beauty Volumizing and body-intensifying...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...