New In

Who's it For? All Skin Types Introduction The Multi-Antioxidant Radiance Serum is a daily-use formula that blends an extensive array of antioxidant and protective ingredients to address various issues linked to environmental harm while noticeably...

Who's it For? All hair types Introduction Shark SmoothStyle is your go-to all-in-one styling tool for wash days and every day in between. It combines the power of a hair-drying brush with the precision of a straightener. Use Wet Hair Mode to dry and...

Who's it For? All Hair Types Introduction A weightless, buildable volumizing spray infused with K18PEPTIDE™ to restore bounce and repair damage that affects all hair types—particularly fine, fragile, aging, and breakage-prone strands. This...

Who's it For? All Skin Types Introduction This expertly formulated powder is ideal for individuals looking to support their gut health, digestion, and overall wellbeing. Whether you experience digestive discomfort, want to strengthen your immune...

Who's it For? Dry, Dehydrated Skin Introduction The revamped Skin Moisture IQ is a scientifically crafted, 28-day smart supplement system tailored to provide intense hydration for dry and dehydrated skin. Now more powerful than before, it includes an...

Who's it For? All Skin Types Introduction Nail Science is a food supplement comprising key nutrients such as zinc to help healthy nail growth*. Nails and hair are made from keratin and any changes in the body's keratin production will impact...

Who's it For? All skin types Introduction Skin Collagen Synergy is a science-led supplement to help support your own internal collagen formation*, delivering renewed resilience. This 28-day supply of protective pods contain a daily dose of four...

Who's it For? Perfect for straight & wavy hair with 4 ways to style Introduction With just a twist, the Shark FlexStyle seamlessly switches from a high-performance hair dryer to a versatile 4-in-1 styling tool. Elevate your hair routine. Flex your...

Who's it For? Curl, Straighten, Volumize, Smooth, Define Introduction Style while you dry with no heat damage. Powerful, fast drying meets versatile multi-styling. With a single twist, Shark FlexStyle rotates between a powerful hair dryer and a...

Who's it For?  All Hair Types Introduction Experience a whole new way to style and dry. Introducing Shark FlexFusion Straight—the UK’s first hot air multi-styler featuring FlexFusion Straightening Technology, combining heated ceramic...

Who's it For? All hair types Introduction Shark SmoothStyle is your go-to all-in-one styling tool for wash days and every day in between. It combines the power of a hair-drying brush with the precision of a straightener. Use Wet Hair Mode to...

Who's it For? All Hair Types Introduction Meet the Shark SpeedStyle Pro 5-in-1 High-Velocity Hair Dryer System, your ultimate hair styling powerhouse. Engineered with Shark’s advanced high-velocity technology, this lightweight system dries,...

Who's it For? All Hair Types Introduction Designed for high performance and no heat damage. Includes Scalp Shield — designed to protect new hair growth from extreme heat. High Performance Scalp Shield Mode No Heat Damage 3 Styling...

Who's it For? All Hair Types Introduction Designed for high performance in a compact design that flexes for easy storage, without compromising power. Includes Scalp Shield — designed to protect new hair growth from extreme heat. Powerful...

Who's it For?  All Hair Types Introduction Meet the SpeedStyle, designed for speed and power in a compact, dynamic styling system. Take hair from wet to dry, ultra-fast, with no heat damage. This set also includes a Turbo Concentrator which...

Who’s It For Ideal for individuals with normal, combination, or oily skin types seeking to address concerns such as dullness, congestion, uneven texture, and fine lines. This scrub is suitable for both facial and body use, providing a versatile...

Who's it For? Colour treated Hair Introduction Give your colour-treated hair the care it deserves with the Matrix Glow Mania Color Protecting Conditioner. This lightweight yet deeply nourishing formula helps lock in colour, reduce fading, and enhance...

Who's it For? Ideal for individuals with oily, combination, or blemish-prone skin seeking to reduce breakouts, congestion, and excess oil. Also suitable for those looking for a fast-acting spot treatment to target specific blemishes without over-drying...

Who's it For? Ideal for individuals with dull, uneven, or aging skin seeking to improve texture, tone, and firmness. Suitable for most skin types, including mature and sun-damaged skin. Those new to retinoids or glycolic acid may want to start with a...

Who's it For? Suitable for all skin types, including sensitive skin. Introduction The Alpha-H Melting Moment Cleansing Balm is a luxurious balm-to-oil cleanser designed to thoroughly remove stubborn makeup, SPF, dirt, and pollution, while nourishing...

Who's it For? Suitable for all skin types, including sensitive skin. Introduction The Alpha-H Melting Moment Cleansing Balm is a luxurious balm-to-oil cleanser designed to thoroughly remove stubborn makeup, SPF, dirt, and pollution, while nourishing...

Who's it For? Colour Treated hair Introduction Don't let life fade your glow! Formulated for dull, colour-treated hair, this colour-protecting shampoo helps preserve your hair colour’s glow. Infused with Glycolic Acid to help laminate delicate...

Who's it For? Ideal for individuals concerned with fine lines, wrinkles, puffiness, dark circles, and uneven skin tone around the delicate eye area.  Introduction The Alpha-H Liquid Gold Firming Eye Cream is an advanced eye treatment designed to...

Who's it For? Color treated Hair Introduction Give your color-treated hair the care it deserves with the Matrix Glow Mania Color Protecting Conditioner. This lightweight yet deeply nourishing formula helps lock in colour, reduce fading, and enhance...

Who's it For? All hair types Introduction The leave-in conditioner is formulated with glycolic acid to laminate the hair’s surface. Supported by rosehip oil, the nourishing mist protects colour from fading, while working to minimise the...

Who's it For? All colour-treated hair Introduction This luxurious gloss-protecting mask is perfect for colour-treated hair that needs intense nourishment, shine, and protection. Whether you have vibrant fashion colours, classic highlights, or subtle...

Who's it For? Ideal for individuals with dull, uneven, or aging skin seeking to improve texture, tone, and firmness. Suitable for most skin types, including mature and sun-damaged skin. Those new to retinoids or glycolic acid may want to start with a...

Who's it For? Ideal for dry/dehydrated skin Introduction The Alpha-H Essential Hydration Cream is a rich, nourishing moisturiser designed to deeply hydrate and soothe the skin. Formulated with a blend of essential oils, peptides, and bio-active sea...

Who's it For? Colour Treated hair Introduction Don't let life fade your glow! Formulated for dull, colour-treated hair, this colour-protecting shampoo helps preserve your hair colour’s glow. Infused with Glycolic Acid to help laminate delicate...

Who's it For Dry, Dehydrated & Mature Skin Introduction The Alpha-H Golden Haze Face Oil is a luxurious, lightweight facial oil designed to nourish, hydrate, and restore radiance to the skin. Formulated with a blend of nine botanical oils, it...

Who's it For? Ideal for individuals with dry, dehydrated, or mature skin seeking to restore moisture, improve skin texture, and achieve a radiant glow. Introduction The Alpha-H Hyaluronic 8 Super Serum is a lightweight, water-based serum designed to...

Who’s it For? Suitable for all skin types, especially those concerned with dullness, uneven texture, fine lines or congestion. Ideal for skin needing a radiance boost or gentle overnight exfoliation. Introduction Wake up to visibly brighter,...

Who's it For? Body skin that's beginning to show the signs of ageing and/or sun damage on areas such as the neck, décolletage, shoulders and backs of arms. Introduction Infused with Retinol and Glycolic Acid, this lightweight overnight...

Who's it For? All Skin Types Introduction The Alpha-H Vitamin E Serum with 1% Ceramide Complex is a skin-repairing powerhouse designed to protect, nourish, and restore compromised skin. This serum Helps reduces irritation and reinforces the skins...

Who’s it For? Perfect for all skin types, including sensitive or reactive skin. Ideal for those looking to remove makeup and impurities without stripping the skin’s natural oils. Introduction A gentle yet effective daily cleanser that...

Who's it For? Normal, oily, combination skin. Suitable for problematic skin. Introduction A gentle, multi-purpose cleanser tailored for combination and oily skin, effectively removing makeup, dirt, and impurities while balancing excess oil and helping...

Who’s it For? Perfect for all skin types, including sensitive or reactive skin. Ideal for those looking to remove makeup and impurities without stripping the skin’s natural oils. Introduction A gentle yet effective daily cleanser that...

Who's it For? All skin types, particularly mature skin (25+). Introduction A mild retinol serum designed to enhance skin renewal, enriched with antioxidant-rich Australian botanicals to promote a smooth, even, and radiant complexion.  What...

Who's it For? Best suited to normal, dry, or mature skin types—especially those concerned with dullness, uneven tone, fine lines, or loss of firmness. Not recommended for very sensitive skin due to its potent actives. Introduction Wake up to...

Who’s it For? Ideal for oily, combination, congested and acne-prone skin. Perfect for anyone dealing with breakouts, blackheads, or excess shine. Introduction Meet your skin's new clarity booster. Alpha-H Clear Skin Tonic is a powerful,...

Who's it For?  All Skin Types Introduction  A deeply hydrating serum that defends against free radical damage, replenishes moisture, and promotes an even skin tone while strengthening the skin’s natural barrier. Formulated to lock in...

Who’s it For? Perfect for skincare lovers who want precision and performance from every step of their routine. Ideal for applying toners, exfoliating liquids, or removing makeup with extra control and care. Introduction Upgrade your skincare...

Who's it For? All skin Types Introduction A daily hydrating serum infused with a gentle yet potent next-generation Vitamin C that enhances brightness, evens out skin tone, and imparts a healthy glow to your complexion. This lightweight formula...

Who's it For? Anyone dealing with scalp issues like dryness, flakiness, itchiness, or excess oil. Introduction Revitalize your scalp and restore balance with Alpha-H Healthy Scalp Treatment—a lightweight, leave-in formula designed to detox,...

Who's it For? Suitable for normal, combination, and oily skin types Introduction Combining the benefits of a toner, exfoliator, serum and moisturiser in one, ground-breaking formula, the Alpha-H Liquid Gold reveals smooth, radiant-looking skin...

Who It’s For: All skin types, especially dry, dehydrated, or dull skin Introduction Dive into deep hydration with Alpha-H High Tide Water Cream — a refreshing, ultra-light gel cream that delivers long-lasting moisture while instantly...

Who It’s For: All skin types, especially dry, dehydrated, or dull skin Introduction Dive into deep hydration with Alpha-H High Tide Water Cream — a refreshing, ultra-light gel cream that delivers long-lasting moisture while instantly...

Who's it For? All Skin Types Introduction Discover our best-selling Vitamin Serums with this expert-curated 4-piece set, designed to deliver optimal results for your skin. Experience Alpha-H’s powerful serums, formulated to firm, hydrate,...

Who's it For? All Skin Types Introduction A hydrating daily serum infused with a gentle yet potent new generation of Vitamin C designed to enhance brightness, even out skin tone, and impart a radiant glow to your complexion. The lightweight...

Who's it For? All Skin Types Introduction Helps reduces irritation and reinforces the skins defence against external stress's, whilst supporting the skin's natural healing process. Alpha-H Vitamin E Serum is a deeply nourishing and restorative...

Who's it For? All Skin Types Introduction More than just a moisturizer, this powerful daily formula nourishes your skin with essential vitamins to enhance brightness, smoothness, and tone while providing lasting hydration and protection. Its...

Who's it For? All Skin Types Introduction A mild retinol serum designed to boost skin renewal, enriched with antioxidant-rich Australian botanicals to promote a smooth, even, and radiant complexion. It helps protect against visible signs of aging by...

Who's it For? All Skin Types Introduction This intensely hydrating serum is formulated to shield the skin from free radical damage while providing hydration and promoting an even skin tone. It also supports the skin's natural barrier function...

Who’s It For Perfect for all skin types Introduction The Alpha-H Daily Essential Moisturiser SPF 50+ is your all-in-one daytime skincare hero. Lightweight, fast-absorbing, and fragrance-free, this multitasker blends effective hydration with...

Who’s It For Ideal for all skin types Introduction ​The Alpha-H Dawn to Dusk SPF50+ Serum (50ml) is a lightweight, silky sunscreen that doubles as a nourishing serum, offering broad-spectrum UVA and UVB protection. Infused with skin-loving...

Who's it For? Weak, damaged hair Introduction Revitalize your hair with the Alfaparf Semi Di Lino Reconstruction Light Mask. This luxurious hair treatment is designed to deeply nourish and strengthen hair fibres, providing a protective shield against...