Mama Mio reborn: New sustainable packaging and vegan-friendly formulations

Mama Mio, leading pregnancy skincare brand, has re-branded with new sustainable packaging and vegan friendly formulations. Loved by countless mamas worldwide, there’s probably many of you wondering what exactly has changed. Here’s everything you need to know!

Mama Mio’s story: Established in 2004, Mama Mio was founded by four mamas who struggled to find high quality, effective skincare during their pregnancies. Now loved by countless mamas worldwide, the highly- effective, Omega-rich and 100% pregnancy safe products can be trusted to nourish and nurture skin throughout the nine-month stretch and beyond. Mama Mio has now re-branded with new sustainable packaging and vegan formulations, ensuring as a brand they tread gently on the planet to protect future generations.

Sustainable packaging: You’re probably wondering what makes this packaging sustainable. Well, Mama Mio’s new packaging uses sugar cane plastic which is a more sustainable alternative to conventional plastics. This is because sugar cane is a renewable source as opposed to fossil fuels which are finite. It also has a much lower carbon footprint than conventional plastic because growing plants removes C02 from the atmosphere. All cardboard used in Mama Mio’s packaging is also responsibly sourced from FSC managed forests.

Besides from the materials used, the products (except from the pump – they’re working on it!) are also recyclable and now contain clear recycling instructions on the packaging to encourage customers to do their bit.

Formulation upgrades: Mama Mio have also upgraded their product formulations by strengthening their omega content through its new Omega Rich Skin Stretch Complex. Omega-rich products improve skin suppleness and elasticity, which is known all too well by Mama Mio whose Tummy Rub Butter is clinically proven to increase skin elasticity by 20%, helping to protect against stretch marks*. All Mama Mio’s products are now vegan friendly, cruelty free and dermatologically tested.

*Based on independent clinical trials.

Product line up: If you’re a big fan of Mama Mio, you’ll be reassured to know that all your favourite products are still available. Mama Mio are have also launched with a lavender and mint scented butter, The Sleep Easy Tummy Rub Butter, ideal for evening application. They have also launched the Megamama Bath & Shower Milk and Tummy Rub Routine with more exciting newness to come later in the year. Watch this space!