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2022 has kicked off in style with the launch of the hair product of the year – none other than Chris Appleton and Color WOW's Money Masque, and we can’t contain our excitement here at BeautyFeatures HQ! Responsible for many a celeb’s major hair moments including Kim Kardashian, Katy Perry, Ariana Grande and Jennifer Lopez, it’s no surprise that we look to the king of hair for all of the latest and greatest tips, tricks and holy grails. As the global creative director with cult haircare bra …

It’s here! Inglot makeup has landed at BeautyFeatures, and to tell you that we can’t wait to show you all of the goodies is an understatement! We’ve got some of your ultimate holy grail Inglot makeup bag staples, and our beauty writer Shannon is here to take you through our top picks from the range, along with the features and uses of each one and answer your most popular questions! Get ready to spring clean your stash and shop the entire Inglot range with us. Warning: you may just want every pr …

Calling all colour-treated tresses! Kerastase’s latest range has starting hitting shelves, and we’re absolutely living for it here at BeautyFeatures.ie! With shampoos, conditioners, treatments and styling products to look forward to, it’s finally here for us all to get our hands on! All of the products are complete with pretty pink packaging, making them perfect for our beauty cabinet display too! If you’re interested in trying out the range but aren’t sure where to start, this post will be a h …

Purple Shampoo 101 - FAQBeautyFeatures.ie have compiled a list of your most asked Purple Shampoo related questions below! Is purple shampoo only for blonde hair? Blonde hair naturally depigments and fades faster than other hair colours, resulting in undesirable brassy or yellow tones. Purple shampoo products can assist in combating these tones and allowing your clients to maintain their chosen cool blonde tone at home. Is purple shampoo, however, only for blonde hair? Although purple shampoo …

If there's one product that every blonde should have, it's purple shampoo! Blonde hair endures a lot (particularly if you've freshly bleached it!) It can also sometimes look yellow, dull, or brassy at times. Purple shampoos work by combining violet pigment with the yellow "brassy" pigments found in blonde or grey hair. Because yellow is the colour opposite purple on the colour wheel, the logic goes that purple will neutralize yellow undertones. As a lifelong brown-haired girl with salon h …