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Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who is it for? Everyone! Particularly hair that's curly, coily or prone to frizz.  Introduction Introducing your new miracle multitasker…Dream Coat! This cruelty-free, silicone-free lightweight formula guarantees long-lasting frizz...

Product Summary Add enviable texture to colour-treated hair with the travel-sized Color WOW Style on Steroids Performance Enhancing Texture Spray; a unique finishing treatment designed to be spritzed onto dry locks. Effortlessly misting over hair,...

Who is it for? Fine / Flat Hair Introduction A gentle, volumizing, body-boosting shampoo for fine, limp hair. Alfaparf Volumizing Shampoo cleanses and gives volume: fine hair looks thicker and fuller. Cleanses and enhances the thickness of the...

Who is it for? Dry hair Introduction: This concentrated moisturizing shampoo gently cleanses without stripping colour. Sulfate-free formula with exclusive Anti-FadeComplex infuses hair with essential hydration. Concentrated formula with natural...

Who is it for? All types/ dandruff Introduction Exfoliate and purify your scalp with the Alfaparf Semi Di Lino Scalp Rebalance Gentle Exfoliating Scrub. This Alfaparf exfoliating scrub cleanses deeply yet gently: perfect if you’re suffering from...

Who is it for? All Hair types Introduction: This all in one multitasking fluid from Alfaparf is a unique and versatile leave-in treatment fluid to rescue dull and lifeless hair. It gives instant shine, detangles, helps protect against UV rays,...

Who is it for? Normal Hair Introduction This hydrating, nourishing, Alfaparf Semi Di Lino Diamond mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it...

Who is it for? Fine / Flat Hair Introduction Specifically developed to give density to fine, limp hair. Hydrates and shields the hair, preventing moisture and atmospheric agents from undermining its natural beauty Volumizing and body-intensifying...

Who is it for? All hair types Introduction Style Stores Vintage Style Powder is perfect for creating matte just out-of-bed styles, dread-locks or grungy looks. Versatile powder with matte texture Adds volume and shape to both long and short hair Small...

Who is it for? All hair types Introduction As seen on Dragons Den, the Aurora Band is the innovative tool designed to style your hair comfortably while you sleep! Achieve curly and wavy hair without using damaging heat styling tools or harsh...

Who is it for? All hair types Introduction A pliable, moulding hair cream that creates shape and adds natural shine. Suitable for all hair types Cream formula Defines shape and adds texture Adds natural shine How to use: Apply to damp or...

Who's it For? All Hair Types Introduction Revitalize and illuminate your hair with Alfaparf Semi Di Lino Sublime Illuminating Essential Oil. This intensive treatment transforms dull, lacklustre hair into glossy, radiant tresses in just one use...