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Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who is it for? Everyone! Particularly hair that's curly, coily or prone to frizz.  Introduction Introducing your new miracle multitasker…Dream Coat! This cruelty-free, silicone-free lightweight formula guarantees long-lasting frizz...

Product Summary Add enviable texture to colour-treated hair with the travel-sized Color WOW Style on Steroids Performance Enhancing Texture Spray; a unique finishing treatment designed to be spritzed onto dry locks. Effortlessly misting over hair,...

Who is it for? All hair types Introduction As seen on Dragons Den, the Aurora Band is the innovative tool designed to style your hair comfortably while you sleep! Achieve curly and wavy hair without using damaging heat styling tools or harsh...

Who is it for? All hair types Introduction A pliable, moulding hair cream that creates shape and adds natural shine. Suitable for all hair types Cream formula Defines shape and adds texture Adds natural shine How to use: Apply to damp or...