Professional Brands

Who is it for? All hair types Introduction A light hold protective finishing spray that delivers protection from volume-deflating humidity. It creates an invisible protective barrier around each hair strand to lock out humidity, eliminate frizz, and keep...

Who's it for? Blonde hair to hydrate and illuminate. Introduction: The Joico Blonde Life Brightening Masque instantly hydrates, softens, and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing. Instantly...

Who's it For? Frizz, weakened hair Introduction Get the blowout of your dreams with New Joico Dream Blowout— the one-and-done blow-drying solution that saves major time, protects hair from thermal damage, protects your ‘do against humidity,...

Who is it for? All hair types Introduction This multitasking hair product builds texture and volume on any hair type, creating a great foundation for updo styling and absorbing excess oil. Unique shake formula turns powder into mist for easy application...

Who's it for? All hair types Introduction firm-hold aerosol spray locks in your finished style for all-day hold and support. How to use: Hold the can 20 to 30 cm from finished hairstyle and spray lightly to set the style in place. Repeat...

Who's it For? Fine/Medium hair Introduction Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Retains your natural, air-dry look for up to 24...

Who's it For? All Hair styles Introduction Power up with an ultra-firm-hold hairspray that delivers a fine aerosol mist –minus flaking and frizz. With protection against humidity, heat styling, pollution*, and UV rays, this powerhouse of 3-day...

Who is it for? All hair types Introduction A hair spritz formulated to add body and bounce to your style. With a unique nozzle that super-charges hair from any angle Non-greasy spray Creates ultimate definition and texture for gigantic results...