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The trinity of skincare (cleansing, toning and moisturising) is a beauty ritual that millions of woman the world over could achieve in their sleep. Well-manicured hands spreading the elixir of youth from the t-zone out, and smoothing lashings of self-confidence liberally over the neck and up! But mention the word ‘Serum’ and that’s where the confidence stops. Serums whilst not new to the skin care industry still have a shroud of mystery surrounding them. Do you know what a serum does …