is Ireland’s original online beauty destination. was founded 2010 and is based in Bray, Co. Wicklow. Combined with our Hair and Beauty Salons, Shades and Calme Beauty we are Ireland’s number one retailer for haircare and beauty products.


We are the ultimate beauty boutique for hair, beauty and skincare. With luxury beauty products from top beauty brands across hairmake upskin care we have something for everybody. 


Attracting over 50,000 unique visitors a month has grown from strength to strength over the years and continues to lead the online beauty market. We pride ourselves on our unbeatable superfast next day delivery, our price match promise on a wide range of brands and our fantastic loyalty rewards scheme. has a dedicated team of professional beauty & hair experts who receive regular training to provide accurate information on each product we sell. supplies some of the leading luxury beauty and hair brands such as Dermalogica, The Ordinary, Nioxin, Redken, Kérastase, MoroccanoilElemis and many more. 


We strive to provide a customer centric approach that provides customers with a very positive pre and post sales experience in order to drive repeat business and customer loyalty.


Happy Shopping,




Beauty Features Ltd,

Unit 4 Ballywaltrin Business Park,

Boghall Road,



A98 RF25


Customer Services


Phone: 01 204 2749