PHYTO is the iconic natural French haircare brand conceived by celebrity hairdresser Patrick Alès back in 1965, long before environmental awareness and botanical haircare were the trends they are today. As a testament to their quality, Phyto haircare products lead the way in natural haircare to this day, and are loved the world over for their high quality ingredients and effectiveness. Here at BeautyFeatures.ie you can find a great selection of some of Phyto’s bestsellers, including Phyto Phytomillesime Colour Shampoo to combat fade and dullness in coloured and highlighted hair, and Phyto 9 Daily Ultra Nourishing Botanical Cream, perfect to condition and deeply nourish dehydrated or ultra dry hair. For thinning hair, try the stimulating Phyto Phytocyane Densifying Treatment Shampoo with Gingko Biloba, and follow up with Phyto Phytologist 15 Hair Loss Treatment. 99% botanical, this treatment is formulated to act on 15 biological targets associated with hair growth and overall hair and scalp health, promoting hair growth.