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Joico loves to see healthy hair, it brings them 'Joi' to see happy customers with amazing results so they work hard to ensure their formulas are the best they can be.

With its strong hairdressing background, Joico truly knows hair - and it knows what we put it through with frequent colouring, heat styling and other chemical processing. This is why every Joico haircare product has been developed with the specific aim to restore hair to its optimal strength and health.

Blonde hair in particular, faced with regular touch-ups, bleaching and toning sessions, needs help more than most. Joico has developed Blonde Life, a dedicated range for blondes which includes Joico Blonde Life Brightening Shampoo (nurturing, brightening and sulphate-free) and the matching Joico Blonde Life Brightening Conditioner. Another restorative Joico product we recommend is the intensely nourishing Joico Moisture Recovery Conditioner.

Joico also have amazing styling products like the Joico Body Luxe Root Lift Volumising Foama targeted firm hold foam that will lift and support your hair from scalp to ends, adding gloss and shine.

The Joico Defy Damage Sleepover Overnight Nourishing Treatment is the night-time treatment you need in your life. It gives your hair all the nourishment it needs while you sleep. Instantly softens & smooths hair and boosts shine. It reduces the appearance of split ends, protects against environmental pollutants and has a "sleep-aid" fragrance that helps you relax and drift off into a restful slumber.