Joico is a haircare brand loved by professional hairstylists worldwide. Here at BeautyFeatures.ie we are delighted to be able to bring Joico to our customers in Ireland.
With its strong hairdressing background, Joico truly knows hair - and it knows what we put it through with frequent colouring, heat styling and other chemical processing. This is why every Joico haircare product has been developed with the specific aim to restore hair to its optimal strength and health.
Blonde hair in particular, faced with regular touch-ups, bleaching and toning sessions, needs help more than most. Joico has developed Blonde Life, a dedicated range for blondes which includes Joico Blonde Life Brightening Shampoo (nurturing, brightening and sulphate-free) and the matching Joico Blonde Life Brightening Conditioner. Another restorative Joico product we recommend is the intensely nourishing Joico Moisture Recovery Conditioner.
But Joico is also about styling fun: one product you should try is the high-performing Joico Body Luxe Root Lift Volumising Foam, a targeted firm hold foam that will lift and support your hair from scalp to ends, adding gloss and shine.
Joico haircare products consistently deliver, and proof is in its growing celebrity following that includes Nicole Ritchie, Mila Kunis and Kourtney Kardashian – a big fan of the Joico K-Pak range. Try Joico K-Pak Color Therapy Conditionerfor yourself by ordering online today, or find your perfect shampoo by browsing our full range – you are sure to find what you are looking for!