Discover the ground breaking Color Wow Root Cover-up, the ultimate must have hair care beauty product. This innovative formula camouflages grey roots in an instant and covers dreaded dark regrowth in lightened hair. Recently awarded two “Best of Beauty” Awards (Big breakthrough Product & Best Root Cover-up 2013) via Allure magazine Color Wow Root Cover Up is truly the next hand held beauty device that will change your life! Seamlessly addressing regrowth Color Wow is composed of mineral pigments that adhere to the hair without stickiness and oily residue, whilst delivering a unique finely milled formulation featuring pigments that are highly reflective and opaque ensuring an excellent match for all hair colours. Both water resistant and free from waxes, dyes and ammonia, Color Wow dramatically extends the time between colouring and highlighting providing you with your very own personal hair colourist in the luxury of your own home.